Learn from the giants. Win your city.
Glovo, talabat, DoorDash, Rappi, Meituan and 14 more built the delivery businesses you want to build. We studied how each one won, where each one is weak, and how a local marketplace or restaurant brand can run the same moves in one city, on a small budget.
How each lesson works
Four parts, one plan you can use.
Every giant gets the same breakdown, so you can compare them and pick the moves that fit your market.
- 01How they wonThe four strategic moves that made them the leader, explained in plain words with a public source for each.
- 02Copy it locallyHow to run each move in one city with a small team and a small budget.
- 03Where they are weakThree gaps, from fees to service, that a focused local operator can turn into an advantage.
- 04Build it with Ordering.coThe Ordering.co features that let you run the playbook, all included in every plan.
The giants
Pick a giant to learn from
Grouped by region. Start with the giant that leads your market, then borrow ideas from the others.
Europe
- Tallinn, EstoniaBolt FoodThe food and grocery delivery arm of Bolt, the Estonian ride-hailing app, active in Europe and parts of Africa.
- London, United KingdomDeliverooLondon-based delivery app that connects customers with restaurants, grocers and shops, using its own network of freelance riders.
- Barcelona, SpainGlovoBarcelona-born delivery app that brings restaurant food, groceries and almost any local purchase to customers in cities across Europe, Africa and Central Asia.
- Amsterdam, NetherlandsJust Eat Takeaway.com (Lieferando, Thuisbezorgd)Amsterdam-based food delivery marketplace, known locally as Just Eat, Lieferando, Thuisbezorgd and other brands, connecting customers with restaurants, grocers and shops.
- Helsinki, FinlandWoltFinnish delivery app, owned by DoorDash, that connects people with restaurants, grocers and local shops across Europe and nearby markets.
Middle East
- Dubai, UAECareemA Dubai-born super app that bundles food delivery, grocery, payments and other everyday services in one login across the Middle East.
- Beijing, China (parent Meituan); UAE headquarters in DubaiKeetaMeituan's international food delivery app, which took its China playbook of free delivery, on-time guarantees and dense rider networks to the Gulf.
- Dubai, UAENoon FoodThe food delivery service inside noon's shopping super app, positioned as the lower-commission, restaurant-friendly option in the UAE.
- Dubai, UAEtalabatThe leading food and grocery delivery app in the Gulf and wider Middle East, operating in eight countries from its Kuwait roots.
Americas
- San Francisco, California, United StatesDoorDashUS based local commerce platform that connects consumers with restaurants, grocers and retailers and delivers their orders through independent couriers called Dashers.
- Sao Paulo, BraziliFoodBrazil's dominant food delivery app, connecting hundreds of thousands of restaurants, couriers and shops with tens of millions of customers.
- San Francisco, California, United StatesInstacartNorth American grocery delivery marketplace and technology provider that lets shoppers order from local grocers, fulfilled by personal shoppers, and sells e-commerce tools to retailers.
- Bogota, ColombiaRappiColombian super app for Latin America that delivers restaurant food, groceries, pharmacy items and more, and bundles fintech, travel and subscription services in one app.
- San Francisco, United StatesUber EatsUber's delivery service, ordering restaurant meals, groceries and retail goods through the Uber Eats app and delivering them with Uber's courier network.
Asia
- SingaporeGrabSoutheast Asia's super app, combining ride hailing, GrabFood delivery, groceries and financial services across eight countries.
- Beijing, ChinaMeituanChina's largest local services platform, best known for food delivery run on a massive, algorithm dispatched rider network built for density.
- Bengaluru, IndiaSwiggyOne of India's two largest food delivery platforms, which grew into a multi-app consumer company spanning restaurant delivery, 10-minute grocery, dining out and events.
- Gurugram, IndiaZomatoIndia's largest food delivery app, which started as a restaurant menu and review site and now sits inside Eternal alongside Blinkit quick commerce.
Africa
Ordering.co is not affiliated with, endorsed by or sponsored by any of the companies on this page. Names and trademarks belong to their owners and are used for commentary and education. Facts come from public sources listed on each page, checked in October 2026.
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