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Ver en españolIndia's largest food delivery app, which started as a restaurant menu and review site and now sits inside Eternal alongside Blinkit quick commerce.
At a glance
Zomato charges restaurants commissions and advertising fees and charges customers delivery and platform fees, plus a Zomato Gold membership. Its parent Eternal also earns from Blinkit quick commerce for groceries and everyday goods, District for dining out and events, and Hyperpure, which supplies ingredients to restaurants.
Zomato began in 2008 as Foodiebay, a site for finding restaurant menus, took the Zomato name in 2010 and added food delivery in 2015.
YourStoryIn January 2020 Zomato bought Uber Eats' India business in an all-stock deal that gave Uber 9.99% of Zomato.
Uber Investor RelationsIn June 2022 Zomato agreed to buy quick commerce startup Blinkit for INR 44.47 billion (about USD 568 million) in stock.
PYMNTSIn the quarter to June 2026 Zomato food delivery net order value passed INR 10,769 crore, up more than 20% year on year, while Blinkit's grew 86% to INR 17,132 crore across 2,443 stores.
IANSEternal reported consolidated revenue of INR 20,211 crore and net profit of INR 92 crore for the quarter ended June 2026, with Blinkit now its largest revenue line.
YourStoryHow they won
What they did, why it worked, and how you can run the same move in one city on a small budget.
01
What they did
Zomato spent years as a restaurant discovery site, putting menus, photos and reviews online across Indian cities before it ever delivered food. When it launched delivery in 2015, millions of diners and thousands of restaurants already used it.
Why it worked
Owning the place where people decide what to eat gave Zomato a ready audience and restaurant relationships to convert into delivery orders.
Copy it locally
Publish a free local guide to your city's restaurants with current menus and photos on your website and social channels, and make every listing link to ordering in your app. Restaurants get exposure before they pay anything, which makes signing them easier.
02
What they did
In January 2020 Zomato took over Uber Eats India, paying in shares rather than cash. Uber Eats shut its Indian app and sent its users, restaurants and riders to Zomato.
Why it worked
One deal removed a well-funded competitor and moved its customers and supply onto Zomato's platform without a price war.
Copy it locally
Watch for small delivery services, courier fleets or restaurant groups in your city that want to stop running their own ordering. Offer to absorb their customers, riders or brands onto your platform through a revenue share instead of a cash purchase.
03
What they did
Zomato bought Blinkit in 2022 and kept expanding its store network for 10-minute style delivery of groceries and everyday goods. By mid-2026 Blinkit's order value was larger than food delivery and it was the parent's biggest revenue source.
Why it worked
Groceries are bought more often than restaurant meals, so the second business grew faster and gave the group a new growth engine.
Copy it locally
Add a grocery, convenience or pharmacy partner to your app and let your riders combine those runs with meal deliveries. Start with a short catalog of everyday items that sell well rather than a full supermarket.
04
What they did
Zomato relaunched Gold in January 2023 at a low introductory price, bundling free delivery above a basket size, a late-delivery guarantee and discounts for both delivery and dine-in. It reported adding over 900,000 members within about a month.
Why it worked
A cheap entry price with tangible savings made sign-up easy, and members had a reason to keep ordering on Zomato.
Copy it locally
Launch a low-priced first period for a membership that waives delivery fees and gives a small credit if an order arrives late. Partner restaurants can add dine-in perks at no cost to you, which makes the pass feel bigger than its price.
Where they are weak
Every giant has blind spots. These are the ones a focused local operator can turn into an advantage.
Reports in September 2025 put Zomato restaurant commissions between 10% and 28% before payment and tax costs, with larger chains usually paying less than small outlets. Eternal was reported to be exploring changes after restaurants raised concerns about margins.
Source: Yahoo Finance (Verdict Food Service)Reuters reported in November 2024 that India's Competition Commission investigation found Zomato had offered lower commissions in exchange for exclusivity and that price parity terms limited restaurants' pricing elsewhere. The findings followed a complaint by the NRAI and could be contested.
Source: MarketScreener (Reuters)Zomato stopped its UAE food delivery service in November 2022, having already exited markets including the UK, US, Singapore and Lebanon. Outside India, operators do not face Zomato's delivery business directly, and its playbook is tuned to Indian conditions.
Source: Business TodayBuild it with Ordering.co
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Ordering.co is not affiliated with, endorsed by or sponsored by Zomato. Names and trademarks belong to their owners and are used here for commentary and education. Facts come from the public sources listed on this page, checked in October 2026.
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