Launch and run online ordering for your restaurant.
For independent restaurants and small groups: give guests a website or app under your brand, keep the menu your team runs close to the order flow, and manage the shift and the delivery handoff from one connected setup.
Illustrative storefront
What you run
Set up the guest experience and the work behind every order.
Your ordering surface
Give guests a restaurant-branded website or app where they can browse the menu and start an order.A menu your team can operate
Keep products, options, availability, and store hours close to the order flow so a shift change is reflected where guests order.One place for the shift
Ordering Merchant is designed to bring orders from supported channels into the store team’s operational queue.Delivery choices
Plan whether a restaurant will use its own drivers, a connected delivery service, or a combination that fits its operating model.Marketplace commissions
Paying marketplace commissions on repeat orders?
Marketplaces and a direct channel do different jobs: marketplaces help new guests find you, while your own website or app gives regulars a place to reorder under your brand.
See how to bring repeat orders direct and keep marketplaces for discoveryPlan the setup
Start with the decisions that shape the guest experience.
A useful ordering setup begins by aligning the menu, order types, operations, and channels before a restaurant invites guests to order.
- 01Map the service modelDecide which order types the restaurant needs to support and who owns each handoff.
- 02Prepare the menuReview categories, products, options, availability, and the information a guest needs to make a choice.
- 03Connect operationsReview the operational tools, payment setup, POS, and delivery services that apply to the restaurant.
- 04Validate the guest journeyWalk through the ordering path with the team before directing guests to the new channel.
Operational foundation
Connect the customer-facing journey to the store team.
Ordering Web, apps, kiosks, and other enabled channels can be planned around the same restaurant operations. The important decision is how each order reaches the store, its kitchen workflow, and its delivery handoff.
- Website
- App
- Kiosk
- Phone
Menu · Stores · Orders- Ordering Merchant
- POS
- Delivery
Commercial scope
Price the setup you actually need.
The right conversation starts with locations, channels, integrations, and delivery responsibilities. Review the current pricing information and confirm what applies to your restaurant before making a commercial decision.
Bring to the conversation
- Locations and service areas
- Guest channels
- Menu and store operations
- Delivery and integration needs
Confirm the current scope and terms for your setup.
Separate order management from the systems around it.
Use Ordering.co for the ordering journey and merchant operation, and identify which responsibilities stay with your POS or accounting system.
Scroll horizontally to compare all three columns.
| Area | Where it runs | Operating boundary |
|---|---|---|
| Menus and orders | Ordering.co | Manage the ordering catalog, availability, incoming orders, and the merchant workflow. |
| Stock | Ordering.co or a connected source | Manage product availability in the ordering tools; if another system owns stock, agree its update direction and connector behavior. |
| POS | A specific connection | Review the actual menu and order handoff with the selected POS. A connection does not establish identical behavior across every system. |
| Reservations | Configured reservation journey | Customers can book a table, or reserve and preorder. Review the configured acceptance and restaurant handoff. |
| Accounting and finance | The business’s accounting system | Order and payment records do not replace bookkeeping, payroll, or tax reporting. Define the required export or integration separately. |
Connect the reservation with the order you intend to serve.
A table reservation and a food order are distinct journeys, even when a guest completes both together.
Customers choose a business and request a table; when the configured journey offers reservation and preorder, they also choose food before arriving. The restaurant receives the reservation in its merchant tools and coordinates preparation with the visit.
Review the configured party, date, time, payment step, and final acceptance with the guest and restaurant roles. A displayed time or completed form is not a confirmed reservation. Test the accepted reservation and its order handoff rather than inferring capacity rules from a calendar.
See how online ordering can run in your restaurant.
Bring your menu, locations, and operating model to a working conversation.
Product guide: Browse services and reservations