Discover the right store
Browse stores, search categories, and explore featured merchants across your marketplace.
Marketplace software for startups and entrepreneurs
Build your marketplace.
Run it on Ordering.co.
Bring local stores, customer ordering, merchant tools, and delivery together under your brand.
Launch a multi-vendor marketplace with a connected storefront, merchant operations, dispatch, and payment configuration.
Your market. Your brand. One operating foundation.
Your white-label marketplace
Your brand.
Their next order.
Bring local businesses together under your own brand. Create a white-label marketplace where customers discover local favorites and come back to order again.
Your logo. Your colors.
Make the experience recognizable as your brand.
Your own domain
Give your marketplace a home customers remember.
Branded web and apps
Carry your identity across the website and iOS and Android customer apps.
Ordering.co provides the infrastructure underneath. Plan branding across merchant tools, driver apps, receipts, and notifications as part of your project scope.
Multiple sellers. One destination.
One brand. Many local
businesses.
Launch a marketplace that brings together the best of your community — from local restaurants and grocery stores to specialty shops — all under your brand.
One connected foundation
A storefront is only the beginning.
Customer ordering, merchant operations, delivery, and administration need to work from the same order.
Customers
One place to browse stores, place an order, and follow its progress.
Merchants
Catalogs, hours, stock, and incoming orders for every store.
Drivers
Order assignment, delivery workflows, and customer tracking.
Marketplace admin
Stores, zones, fees, reporting, and payout configuration.
A marketplace needs a storefront, checkout, merchant workflow, delivery workflow, and administration that work together. Customer, merchant, and driver experiences connect to the payment and payout setup behind the marketplace.
The work continues after launch: customer ordering, merchant operations, delivery, and payments all need a connected foundation. Build your marketplace experience on top of that operating infrastructure.
From discovery to delivery
A connected experience,
from browse to delivery.
Give your customers a familiar way to explore local stores, place orders, and track delivery — on your branded website and iOS or Android apps.
One cart. One checkout.
Let customers shop across businesses with a single checkout and delivery or pickup times per order. Configure multi-card payment for your payment setup.
Follow every order
Connect checkout to merchant preparation, driver workflows, and delivery tracking, with administration and payout configuration behind the experience.
Customers, merchants, and drivers work from the same order. Coordinate catalogs, incoming orders, delivery, and payments as your marketplace operates beyond launch.
Merchant operations
Give every merchant
a clear way to work.
Each store manages its catalog, menu, hours, stock, and incoming orders through the merchant tools.
- Catalog and menuPrepare the products and operating information customers need to order.
- Hours and stockKeep store availability and item availability aligned with operations.
- Order handlingGive each merchant a workflow for incoming orders and preparation.
- Printers, KDS, and POSReview supported connections and the setup needed for each store.
Connection availability, hardware compatibility, and implementation scope need confirmation for your setup.
Explore merchant tools →Delivery operations
Connect the delivery model
you run.
Coordinate service zones, order assignment, driver workflows, and customer tracking around your marketplace orders.
- Your fleetPlan your drivers, service zones, and dispatch workflow.
- A third-party networkReview supported providers and their coverage for your market.
- A mixed operationDefine which orders your team handles and where an external provider fits.
Provider coverage, account requirements, service terms, and integration availability depend on your selected setup.
Explore delivery operations →
Marketplace administration
One view of
your marketplace.
Manage stores, service zones, fees, and reporting from one operating console.
Stores and catalogs
Bring store catalogs, operating hours, and availability into your marketplace setup.
Service zones
Define the areas and delivery coverage your marketplace serves.
Fee rules
Connect your commission, delivery, and service fee choices to the operating model.
Operational reporting
Review marketplace activity alongside your store and delivery operations.
Choose the stock authority before automating fulfillment.
A multi-vendor order-management system needs an explicit source of truth for each merchant’s catalog and availability.
Assign stock ownership to Ordering.co or the merchant’s connected POS or inventory system. For each connector, agree whether updates are imported, exported, or exchanged, which products and locations they affect, and how a failed or delayed update is detected. Do not assume every integration has bidirectional stock sync.
For example, sell the last unit in the stock-owning system and verify the customer-facing availability before accepting another order. If the update fails, name the operator who pauses the product or service and reconciles the outstanding orders.
Native merchant order handling and configured driver assignment are different from external warehouse or POS fulfillment. Identify the event that starts each automated handoff, the status returned, and the person handling a rejection. Confirm these boundaries per connector rather than treating auto-fulfillment as one universal action.
Marketplace control
You set the rules
of your market.
Manage stores, zones, fees, and reporting from one operating console. Define the commercial model, then confirm how payments and payouts should work.
- Commission per store or categorySet commercial terms for your merchant relationships.
- Delivery and service feesAlign customer charges with service zones and order conditions.
- Featured placement and promotionsPlan how merchants are discovered and promoted.
- Merchant subscriptionsDiscuss recurring merchant participation as part of your business model.
Commercial choices are not a promise of native billing automation. Confirm product support, payment provider requirements, and current platform charges before setting public prices.
Book a demoIllustrative configuration
Order summary
Order #48211 · Sushi Kōji
- Order subtotal
- $420.00
- Delivery fee · zone B
- $35.00
- Service fee
- $12.00
- Customer pays
- $467.00
Illustrative allocation
- Merchant
- $327.60
- Driver
- $45.00
- Marketplace
- $94.40
Illustrative allocation of a $467.00 order. This is not a pricing offer, earnings forecast, or complete settlement statement; it does not specify taxes, refunds, or processor charges.
Merchant onboarding
Make the next store
easier to bring onboard.
Prepare each merchant’s menu, payout relationship, and ordering workflow before making it available to customers.
- 01
Invite or self-signup
Define merchant categories and commercial terms. Confirm the onboarding route for your configuration.
- 02
Prepare the menu
Import or prepare menus and store operating information for the customer experience.
- 03
Set up payouts
Configure the merchant payout relationship required by the payment setup you choose.
- 04
Make the store available
Check menu and operational readiness before customers can order.
Getting started
From your first merchant
to your first order.
Make the operating decisions before committing to a launch date.
- Define brand and territoryPrepare the name, domain, service area, categories, and intended customer experience.
- Prepare merchant operationsAgree how stores will manage catalogs, hours, orders, and marketplace participation.
- Configure payments and deliveryChoose payment and payout setup, delivery zones, customer fees, and your fleet, network, or mixed model.
- Test the journey and launchConfirm storefront behavior, merchant readiness, delivery coverage, and who handles support.
Before launch, test a complete order and the exception workflow with your implementation team. Timing depends on scope, merchant readiness, integrations, and app release requirements.
Configure. Onboard. Launch.
Set brand, zones, fees, and payments. Prepare the first stores and their payout setup. Coordinate merchant and delivery operations as you open to customers.
Flexible by design
Build the experience
your market needs.
Use APIs and webhooks to connect your marketplace with your existing systems. Build on the open-source frontend for a custom experience, with custom implementation and Enterprise cloud options scoped to your operation.
Your storefront
Branded customer experience
Delivery
Drivers, fleets, and tracking
Commerce foundation
Merchant tools
Menus, orders, and operations
Your systems
APIs, webhooks, and integrations
API and webhooks
Connect orders, stores, customers, and drivers to your own tools and data stack. Define the systems, events, and data flows your team needs.
Read API documentation →Your brand across touchpoints
Scope white-label web, customer apps, driver app, receipts, and notifications. Confirm the branding coverage included in your package.
Explore white label →Frontend and custom workflows
Review open-source frontend code, custom implementation, and dedicated development scope. Bring unusual merchant, delivery, or customer workflows into the discussion early.
Discuss dedicated development for the integrations and custom features your market needs, with responsibilities and scope agreed for your project.
Review source licensing →Bring your own cloud
Enterprise deployment can run in your AWS, Google Cloud, Microsoft Azure, or Railway account, under one contract at a fixed rate for an agreed term. Discuss infrastructure, support, and service responsibilities with the team.
Enterprise cloud options use the same marketplace backend. Deployment, infrastructure, and service responsibilities are scoped separately.
Review cloud options →Branding and customization do not imply ownership of the backend or platform source. Licensing, infrastructure, support, and custom work require their own scope.
Common questions
Questions before you launch.
What is a multi-vendor marketplace platform?
It connects several merchants to a customer ordering experience under one marketplace brand. Ordering.co provides the customer-facing storefront and apps, merchant tools, delivery workflows, and marketplace administration described on this page.
Can I use my own brand?
Yes. The marketplace supports a branded web and app experience. Confirm the white-label coverage for customer apps, driver app, receipts, and notifications in your selected package.
Can customers order from more than one business?
Yes. Customers can use a multi-business cart and a single checkout on the marketplace website and app, with delivery or pickup timing per order.
How do payments and payouts work?
Define customer payment methods, merchant relationships, fees, and payout requirements with the implementation team. Multi-card payment and payout configuration need to be checked against the chosen payment setup. The example above is illustrative, not a settlement guarantee.
Can I use my own drivers?
Yes. Work with your own fleet, third-party delivery providers, or a mixed model. Match dispatch configuration, service zones, provider coverage, and account requirements to your operation.
What can each merchant manage?
Merchant tools cover catalog, menu, hours, stock, and incoming orders. Check printer, KDS, and POS compatibility and any integration work required by each store.
Are merchant subscriptions and promotions included?
They are commercial models to discuss, not a universal promise of automated subscription billing or paid placement. Confirm the native tools, integrations, and custom work needed for your model.
What do I need before launch?
Prepare your brand and territory, merchant menus and hours, commercial terms, payment and payout setup, delivery coverage, and support responsibilities. For apps, confirm project configuration, build, testing, and publication requirements.
How much does it cost, and how long does launch take?
Review current pricing and discuss your marketplace scope. No fixed price or launch timeframe is promised here; the answer depends on your package, implementation, integrations, and launch readiness.
Can I customize the platform or use my own cloud?
Discuss API and webhook integrations, open-source frontend code, custom development, and Enterprise cloud options. These are separate scope decisions; branding does not grant backend ownership.
Plan your marketplace
Start with a conversation
about your operation.
Bring your city, categories, merchant model, and delivery plan. Review the storefront, merchant tools, driver workflow, and payment configuration that fit your scope.
See pricing →Bring these to your demo
- Your target market and first merchant categories
- Customer, merchant, and driver app needs
- Store and driver management requirements
- Payment, payout, and commercial model
- Integrations and launch responsibilities
Bring your marketplace plan.
Let’s work through the operation.
Food delivery under your brand
Planning a restaurant delivery marketplace? Explore a white label food delivery app for your brand.