Sell ordering to the merchants you already deliver for.
You have the drivers, the zones and the merchants. Ordering.co adds the storefront, apps and merchant tools that carry your brand, so you can connect each merchant’s orders with the dispatch operation you run.
What a delivery company gets
A product to sell, on top of the fleet you already run.
Merchant onboarding
Set up a merchant’s name, domain, menu, hours and payment connection from your console, then prepare its storefront for the channel you choose to operate.Marketplace storefront
A multi-merchant storefront and apps where customers can browse the merchants you operate, order, and follow the delivery experience under your brand.White label
Present your own brand across the storefront, apps, merchant tools, receipts and notifications.Reseller program
Sell ordering as your own product. You set the plans, bill your merchants and own the relationship. We run the platform underneath.Sell ordering to your merchants
From a merchant visit to a delivery your driver makes.
The merchants you already deliver for are the ones who need ordering most. This is the same loop for every one of them.
- 01Onboard a merchantSign the merchant and create the account in your console. Menu, hours, delivery zone and payouts are set up in the same session.
- 02Their storefront and menu, under your brandThe merchant gets a branded storefront, apps and Ordering Merchant to manage the day. Their customers see the merchant; the platform underneath is yours.
- 03Orders flow to your dispatchEvery order from that merchant's storefront, apps or your marketplace enters the same queue, with the address checked against your zones before checkout.
- 04Your drivers deliverDispatch assigns the order to a driver on shift, the customer tracks it live on your map, and the proof of delivery closes it in your system.
Ownership
Your brand, your merchants, our infrastructure.
You keep the parts of the business you operate: couriers, merchant relationships and the pricing you offer. Ordering.co provides the connected commerce and operations layer underneath.
Read the reseller program- 01White label everywhereConfigure the customer-facing storefront, apps, merchant console, receipts and notifications around your brand.
- 02Merchant accounts you ownEvery merchant is an account in your console. You create them, price them, bill them and support them.
- 03One connected platformKeep merchant ordering and delivery operations connected through the same commerce foundation.
- 04A clear operating setupDefine merchant, zone and delivery settings before bringing each storefront into your operation.
One infrastructure
Every channel your merchants sell on ends at your drivers.
Storefronts, apps, your marketplace, the phone and AI agents all write to the same order model. The merchant sees their own orders, and dispatch sees one queue across every merchant you serve.
Where the order starts
- Storefront
- App
- Marketplace
- Phone
- AI agent
Merchants · Menus · Orders · Zones · DriversWhere the order is worked
- Merchant App
- POS
- Drivers
- Payouts
Control
How the delivery runs is a setting, not a support ticket.
The rules that decide where a merchant delivers and how the work is organized belong in the operating setup for your marketplace or delivery business.
- Dispatch rules
- Set dispatch rules around the drivers, zones and delivery workflow your business operates.
- Zones
- Define delivery areas and the conditions that apply to each merchant’s service area.
- Driver accounts
- Organize drivers and delivery work so dispatch has the context it needs for each order.
- Merchant accounts
- Keep each merchant’s menu, operating details and order workflow connected to the service you provide.
Define what booking means for your delivery operation.
A booking is a request to carry an order with an identified pickup, destination, and requested schedule; it is not a promise of same-day capacity.
Create or receive the delivery order with pickup and recipient details, the requested time, and fulfillment instructions. Then follow assignment, driver acceptance, collection, customer tracking, and proof of delivery. Define who handles a rejected request, a missed pickup, or an unavailable recipient.
A parcel can be carried in a last-mile operation, but that does not establish a parcel-network system with hubs, shipping labels, dimensional-weight rating, customs workflows, or package scanning. The confirmed proof-of-delivery options include PIN, photo, signature, and video; these are not barcode or package-scan evidence. Scope any network-specific system separately.
Build an on-demand delivery app around a pilot.
Choose how customers will request a delivery, which jobs your fleet can accept and how dispatch will hand each job to a driver.
Start by configuring your branded ordering channels, merchants, zones and dispatch rules. Extend the open-source frontend if you need a different customer interface. If you need specialized intake, assignment or a new connection, scope that work with a development team. Ordering.co manages the backend and API by default.
For a pilot, take one pickup-and-drop-off request through the documented Custom Orders web flow. Check the route against your distance limit, send the order to dispatch, verify driver acceptance and collection, and follow the delivery to proof. Then test a request beyond the distance limit and agree how staff will respond.
Before submitting the customer app to App Store or Google Play, confirm which request flows the app supports and who owns the developer accounts, release testing and ongoing updates.
Separate a software trial from the cost of running couriers.
Current public pricing offers a free trial of Restaurant or Marketplace, without a credit card. Review the pricing page for the current access and proposal scope.
A software trial does not make a complete courier operation free. Budget your drivers, delivery partners, vehicles, devices, payment providers, custom integrations, and any implementation or support services you agree. Do not infer a universal courier tariff or included same-day delivery from access to software.
Turn the fleet you run into a platform you sell.
Tell us how you serve merchants and operate delivery. We will walk through the storefront, merchant and dispatch workflow that fits your model.
Product guide: Driver App