Square posts
Instagram and Facebook feed posts
Free marketing materials for your ordering business.
The Marketing Idea Book gives you 363 ready-to-use ideas to promote your business online, in your store and in every bag you send out. The template pack gives you 24 editable designs to put them into action. Download them, add your brand and start posting.
The Marketing Idea Book
363 ideas you can use this week.
Ideas for 16 channels, from Instagram, TikTok and WhatsApp to flyers, packaging, holidays and loyalty. Each idea tells you what to do, shows a worked example, rates the effort and points to a matching template. Written for restaurants, cafés, groceries, florists, local shops, franchises, delivery companies and marketplaces.
- Part 1Start hereSet up a simple brand kit and learn to shoot product photos and short vertical videos with free apps.
- Part 2The template packStep-by-step guides to edit the templates, add your logo and QR code, and print at home or at a print shop.
- Part 3Ideas by channel363 ideas across 16 channels, from Instagram and WhatsApp to flyers, packaging, holidays and loyalty.
- Part 4Ready-to-use wordsHooks, captions, calls to action and message openers, plus a photo shot list and video scripts.
- Part 5Plan and stay safeA weekly posting plan, honest-marketing rules and printable planner pages.
The template pack
Editable templates for every channel.
Social posts, Stories, covers, flyers, cards and email headers. Open them in Canva, Google Slides, PowerPoint or Keynote, add your photos, logo and colors, then export. Download one template at a time or the whole pack.
Template 01PPTX Template 02PPTX Portrait posts
Taller feed posts that fill more of the screen
Template 03PPTX Stories
Instagram Stories and WhatsApp Status
Template 04PPTX Facebook cover
The banner at the top of your Facebook page
Template 05PPTX Google post
Posts for your Google Business Profile
Template 06PPTX Letter flyers and posters
Flyers, posters and in-store signs
Template 07PPTX Half-page flyer
Door-to-door and counter flyers
Template 08PPTX 4x6 cards
Table tents and bag inserts
Template 09PPTX Referral card
A card customers pass on to a friend
Template 10PPTX Email header
The banner at the top of your emails
How to use them
From template to post in four steps.
Every template has short tips in its speaker notes. The full step-by-step guides are in Part 2 of the Idea Book.
- 01Open the fileIn Canva, use Create a design and Import file. In Google Slides, upload the .pptx to Drive and open it. PowerPoint and Keynote open it directly.
- 02Make it yoursDuplicate the slide first, then replace the photo box with your own photo and add your logo, colors and text.
- 03Add your QR codeReplace the QR code box with a code that links to your ordering website. Test it with two phones before printing.
- 04Export and shareExport PNG or JPG for social media and PDF for printing, at home or at a print shop.
Want a full plan?
Pair the templates with a playbook.
The Growth playbooks turn one goal at a time into a step-by-step plan, from your first 100 orders to loyalty and win-back campaigns.
Questions
Before you download
Are the materials free?
Yes. The Idea Book and every template on this page are free to download, with no sign-up.
Do I need Canva or special software?
No. The templates are .pptx files that open in Canva, Google Slides, PowerPoint or Keynote. They use the free Inter font, or you can switch to your own brand font.
Can I use them if I am not on Ordering.co?
Yes. The ideas and templates work for any restaurant, shop, delivery company or marketplace.
What language are they in?
The Idea Book and templates are in English, and you can edit every text in the templates.
Want help turning ideas into orders?
Tell us what you run today and what you want to grow. We will show you how Ordering.co helps you run the campaigns behind these ideas.