Free growth playbooks for your ordering business.
26 step-by-step guides to launch, get customers, grow revenue and keep customers coming back. Each one comes with templates, worksheets and the numbers to track. Download them, adapt them and use them in your own business.
What they are
Practical plans you can start using this week.
The Growth playbooks are short, hands-on guides for restaurants, delivery companies and marketplace operators. They focus on one goal at a time, explain it in plain language and give you everything you need to act on it.
Ready-to-use templates
Posts, emails, signs, scripts and messages you can copy, adapt to your brand and send.Numbers you can track
Every playbook tells you which KPIs to watch, so you know whether it is working.
How they work
Every playbook follows the same route.
Once you have read one, you know how to use them all. Each playbook takes you through the same sections, from getting ready to checking your results.
- 01Who it is forWho the playbook is for, the time you need and what you will have when you finish.
- 02Getting readyA short before-you-start list and the key words you will see along the way.
- 03Your routeEight or nine numbered steps. Each explains why it matters, what to do and shows a worked example.
- 04Copy, adapt, useTemplates for the posts, emails, signs and scripts the steps call for.
- 05Avoid theseThe common mistakes that cost time or money, so you can skip them.
- 06Measure itThe KPIs that show whether the plan is working, and how to read them.
- 07Final checkA checklist to confirm everything is in place before you move on.
- 08Printable workbookWorksheets you can print or fill in to plan and track your work.
The library
All 26 playbooks
Grouped by what you are trying to do. Each card shows what is inside, and every playbook downloads as a free PDF.
Launch
Go from zero to your first orders, merchants, drivers and app users, or move platforms without losing anyone.
Playbook 01PDF From pre-launch to your first 100 orders
Run a 90-day launch in three phases and track every week toward your first 100 online orders.
Inside
- 30/30/30-day launch calendar
- Launch post, email and thank-you card templates
- Launch offer math and weekly KPIs
Playbook 02PDF Solving the chicken-and-egg problem
Launch your marketplace one zone at a time, with enough merchants and customers in each area for orders to flow.
Inside
- Zone scoring worksheet
- Weekly zone scorecard
- Coming-soon and merchant update templates
Playbook 03PDF Recruiting merchants to your marketplace
Rank target merchants, pick a fair commission model, pitch with confidence and get new merchants live fast.
Inside
- Pipeline tracker and commission worksheet
- Phone script and objection answers
- Welcome kit and two-week onboarding plan
Playbook 04PDF Building your driver fleet
Choose between your own drivers and delivery partners, then plan, pay, recruit and keep enough drivers for peak hours.
Inside
- Delivery model comparison
- Peak-hour driver planning worksheet
- Driver job post and cost per delivery math
Playbook 05PDF App store launch and getting downloads
Write a clear app store listing, launch your branded app and turn existing customers into repeat app users.
Inside
- Keyword and listing worksheet
- Store description and launch email templates
- Monthly app report
Playbook 24PDF Switching platforms without losing customers
Plan and run a platform switch: export data, test, update every link and bring your regulars back within 30 days.
Inside
- Link and QR code inventory
- Customer announcement timeline and scripts
- 30-day regulars tracker
Get customers
Bring in new customers from Google, ads, social media, print, partners and the delivery apps you already sell on.
Playbook 06PDF Local SEO and Google Business Profile
Set up and run your Google Business Profile so nearby customers find you and land on your own ordering link.
Inside
- Profile basics worksheet
- Review request and reply templates
- Monthly Google scorecard
Playbook 07PDF Paid ads on a small budget
Run simple Meta and Google ads inside your delivery zones and keep only the ones that bring real orders.
Inside
- Tracking checklist and budget worksheet
- Search, Meta and retargeting ad templates
- Weekly ad review table
Playbook 08PDF Social media and Instagram ordering
Plan a weekly posting routine, take good phone photos and turn followers into customers with a direct ordering link.
Inside
- Content pillars and 4-week calendar
- Bio, caption, story and DM reply templates
- Monthly social scorecard
Playbook 09PDF Offline and QR marketing
Use flyers, table tents, bag inserts and tracked QR codes to turn walk-in customers into regulars of your own channel.
Inside
- Placement map and QR code list
- Table tent, bag insert and flyer templates
- Monthly offline scorecard
Playbook 10PDF Moving third-party customers to your own channel
Invite customers who find you on delivery apps to order direct, with a profitable offer and within every platform agreement.
Inside
- Cost per order by channel worksheet
- Counter sign and thank-you card templates
- Monthly channel tracker
Playbook 11PDF Partnerships and local brand building
Find and pitch local partners such as offices, schools, events and creators, then track every deal with its own code.
Inside
- Partner map and scoring
- Partner pitch and influencer brief templates
- Monthly partner review
Grow revenue
Earn more from every order and every customer with better menus, smarter promotions, delivery pricing and new revenue streams.
Playbook 12PDF Building a menu that sells
Organize, describe, photograph and price your menu or catalog, then add add-ons and combos that raise order value.
Inside
- Item profit check and category plan
- Item description formula and add-on prompts
- Combo margin and delivery pricing checks
Playbook 13PDF Promotions without losing margin
Work out profit per order, the true cost of an offer and break-even orders before you launch any promotion.
Inside
- Profit per order and break-even worksheets
- Promotion planning card and announcement
- After-promotion review
Playbook 14PDF Pricing your delivery fees and zones
Find your real cost per delivery, draw zones and set fees, minimums and free-delivery thresholds backed by simple math.
Inside
- Cost per delivery worksheet
- Zones, fees and minimum order calculator
- Fee change announcement template
Playbook 15PDF Extra revenue streams
Add catering, scheduled orders, gift cards, office ordering or reservations to earn more with the team you already have.
Inside
- Revenue stream scoring
- Catering, pre-order and office pitch templates
- Monthly results by stream
Playbook 16PDF Making money from a marketplace
Build a fair marketplace revenue model with commissions, customer fees, featured placement and subscriptions that leave a margin on every order.
Inside
- Contribution per order worksheet
- Merchant rate card and featured placement offer
- Monthly pricing review
Keep customers
Turn first orders into habits with loyalty, win-back, regular messages and a reputation customers trust.
Playbook 17PDF Designing a loyalty program
Design a loyalty program customers understand and your margins can afford, with points, levels, a wallet or cashback.
Inside
- Reward cost calculator
- Program description and launch email templates
- 90-day review worksheet
Playbook 18PDF Win-back and abandoned cart recovery
Find customers who stopped ordering or left a cart behind, and bring them back with clear messages and well-priced offers.
Inside
- Customer groups and offer cost worksheets
- Three-message win-back sequence
- Results tracker with holdout group
Playbook 19PDF Push, email and WhatsApp campaigns
Send regular, consent-based messages people want to read, and add WhatsApp ordering as a sales channel.
Inside
- Channel comparison and monthly campaign calendar
- Email, push and WhatsApp templates
- Campaign scorecard
Playbook 20PDF Reviews and reputation
Collect honest reviews steadily, reply well to every one and turn complaints into customers who stay.
Inside
- Review site inventory and rules sheet
- Reply templates for good and bad reviews
- Complaint log and monthly reputation check
For your business model
Playbooks for franchises and multi-brand groups, grocery and local retail, and resellers of ordering technology.
Playbook 21PDF Franchise and multi-brand marketing
Keep every location on brand while giving each one the local campaigns and budget it needs to grow.
Inside
- Central vs local decision map
- Budget split and shared campaign calendar
- Weekly location scorecard
Playbook 22PDF Grocery and local retail on demand
Run a trusted online shop: grow basket size, handle substitutions well and turn shoppers into weekly repeat customers.
Inside
- Catalog plan and bundle worksheet
- Substitution policy and picking rules
- Freshness promise and weekly reminder templates
Playbook 23PDF For resellers: selling ordering technology to restaurants
Package white-label ordering under your own brand, run repeatable sales meetings and onboard restaurant clients who renew.
Inside
- Ideal client and positioning worksheet
- Package structure and 30-minute meeting plan
- Client onboarding and review tracker
Measure and plan
Know which numbers to watch every week and plan a full year of campaigns ahead of time.
Playbook 25PDF Measuring what matters
Track a handful of key numbers every week, calculate them correctly and use them to decide what to do next.
Inside
- Formula card for AOV, repeat rate and CAC
- Weekly scorecard and calculator
- 20-minute weekly review routine
Playbook 26PDF Your 12-month marketing calendar
Plan a year of campaigns around holidays, seasons, sports and local events, prepared six weeks ahead.
Inside
- Year in review and key dates worksheets
- Six-week campaign timeline and one-page year view
- Holiday post and match day templates
Questions
Before you download
Are the playbooks free?
Yes. Every playbook on this page is a free PDF download, with no sign-up.
Do I need to use Ordering.co?
No. The playbooks are written for any ordering or delivery business. Each one ends with a short section on how Ordering.co can help, if you want to go further.
Where should I start?
Launching? Start with playbook 01. Building a marketplace? Read 02 and 03. Already taking orders? Playbook 25, Measuring what matters, shows you where to focus first.
What language are they in?
The playbooks are in English.
Want help putting a playbook to work?
Tell us what you run today and what you want to grow. We will walk you through how Ordering.co supports each step.