Ship ordering as a feature of your product, not a project.
Explore API access, white-label surfaces and source-code options for adding branded ordering to the product you already sell.
Illustrative integration map
Choose how ordering appears in your product
- ConnectAPI access
- ConfigureBranded ordering surfaces
- OperateOrders, payments and delivery
Choose the right integration model for your product: API access, branded surfaces or selected source-code options.
Integration options
Choose an integration model that fits your product.
Ordering.co offers more than one way to put branded ordering into a software product. The right choice depends on how much of the customer experience your team wants to own.
API access
Use API access when your team needs to connect ordering to an experience it already owns.White-label surfaces
Use branded ordering sites and apps when a ready-made customer experience fits the product you sell.White label
Keep your brand at the front while Ordering.co provides the underlying ordering technology.Source-code options
The frontend code is open source and included with every product, for teams that need more control over their frontend implementation.A commercial fit
Discuss the product, technical and plan requirements before choosing an integration path.Ordering operations
Consider how orders, payments and delivery need to connect to the rest of your product.How to assess the fit
Plan ordering as part of your product.
Start by defining the customer experience and the operating requirements, then choose the integration approach that fits them.
- 01Define the experienceDecide which parts of the ordering journey should feel native to your existing product.
- 02Review API accessUse the API reference to assess how ordering could connect with the systems your team already maintains.
- 03Choose branded surfacesA white-label site or app can give customers a branded ordering experience without building every screen from scratch.
- 04Confirm the commercial modelDiscuss the plan and implementation options that match the way your product is offered to customers.
Ways to build
Three ways to put ordering in your product.
The platform can sit behind an experience your team builds, a branded surface you configure, or a selected source-code option.
- Model 01
API only
Your team owns the product experience and assesses API access for the ordering workflow.- API access
- Your product experience
- Ordering connected to your workflow
- Technical fit to discuss
- Model 02
White label
A branded ordering site or app can become part of the product you already sell.- Branded ordering site and apps
- Your brand and domain
- Ordering technology underneath
- Configuration before launch
- Model 03
Source-code options
The frontend code is open source and included with every product, for teams that need more frontend control.- Included with every product
- Frontend implementation flexibility
- API access to discuss
- Backend and API managed by Ordering.co
One operating model
Your product on top. Ordering technology underneath.
A branded ordering experience can connect your product to the order, payment and delivery operations it needs to support.
- Your product
- Branded ordering site
- Customer apps
- Orders
- Payments
- Delivery
Implementation conversation
Decide the integration model before the build.
Use the product conversation to separate the customer experience, technical connection and commercial model that your team needs.
- API access
- Evaluate the API reference against the workflow your product needs to support.
- White-label surfaces
- Decide whether a branded ordering site or app fits the experience you want to offer.
- Source-code options
- Confirm whether an eligible plan provides the level of frontend control your team needs.
- Commercial fit
- Review the plan and implementation choices before committing to an approach.
Don't rebuild ordering infrastructure. Build your product on top of it.
Tell us what your product does and where ordering needs to fit. We can discuss API, white-label and source-code options.