Ordering infrastructure for the experience you run.
Ordering.co connects the customer-facing ordering experience with the tools used to operate orders and the interfaces used to extend the platform. Teams can bring together storefronts, operator workflows, and integrations without treating each one as a separate system.
What we build
Four layers, one system.
Ordering.co is organized the way an ordering operation actually runs: create the experience, operate every order behind it, connect the systems you already use, and extend the platform when your business needs something of its own.
- 01BuildOrdering websites, apps, kiosks, call center, marketplaces, multi-store ordering, and AI ordering agents: the surfaces customers use to place an order.
- 02OperateMerchant apps, order management, multi-location operations, driver apps and dispatch, in-house and third-party delivery. Everything that happens after an order is placed.
- 03ConnectPOS, payment gateways, delivery networks, loyalty, CRM, and analytics: the systems that need an accurate view of the ordering operation.
- 04ExtendAPI, SDKs, webhooks, white-label surfaces, and custom solutions: options for teams that need to adapt the experience or connect their own systems.
How we work
What a connected ordering foundation changes.
The platform is organized around the work of offering an experience, operating an order, and connecting the systems around it.
Build an experience customers recognize
Start with the ordering surfaces customers see, then connect them to the operational tools behind each order.Operate beyond the storefront
An order does not stop at checkout. Merchant tools, delivery workflows, and multi-location operations are part of the same operational picture.Connect the systems around the order
Integrations help keep the ordering operation connected to the POS, payment, delivery, loyalty, CRM, and analytics tools a business uses.Leave room to extend
Teams can use the platform's developer-facing capabilities and solution paths when a standard surface or integration is not the right fit.
How it fits together
One ordering operation, four connected concerns.
A customer-facing experience is only useful when it connects to the people, systems, and changes needed to run the order after it is placed.
- Customer experience
- Give customers a place to discover a menu, build an order, and stay informed through the channel that fits their journey.
- Order operations
- Give store, merchant, and delivery teams the workflows they need after an order enters the operation.
- Connected systems
- Bring POS, payments, delivery, loyalty, CRM, and analytics into the ordering workflow where the relevant connection is available.
- A foundation to extend
- Use developer and solution paths when the experience or integration needs work beyond the standard surface.
See the infrastructure running.
Walk through the storefront, the merchant tools and the API with someone who knows your operation, or ask us anything first.