Ordering.co vs Olo
Ordering.co gives enterprise restaurant brands the reliability they expect from Olo for up to 80–90% less. Book a guided demo with Ordering.co to review your operation and agree the next steps.
| Capability | Ordering.co | Olo |
|---|---|---|
| Published pricing | Included | Not listed |
| Driver app for your own fleet | Included | Not listed |
| MCP for AI tools | Included | Not listed |
| Frontend source code license | Eligible plans | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why restaurant brands choose Ordering.co over Olo
Six reasons that come up when enterprise teams put the two side by side.
Up to 80–90% less
Enterprise ordering at a fraction of the cost
Ordering.co costs up to 80–90% less than Olo. Review Ordering.co pricing with our team for your locations, order volume, integrations, and agreed scope. Usage and third-party costs remain separate.
Enterprise-grade
The same enterprise grade, equal or better quality
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Its auto-scaling infrastructure can process millions of orders a month, so you keep enterprise-grade reliability and quality while paying far less.
Guided evaluation
Guided evaluation
Prove Ordering.co on your own menus, stores, and order paths before you commit. Book a guided demo with Ordering.co to review your operation and agree the next steps.
20+ products, 1,500+ features
One complete platform, one catalog
Websites, branded apps, self-ordering kiosks, a call center console, AI ordering agents, store operations, delivery, marketing, and loyalty run on the same catalog and order flow. More than 20 products and 1,500 features come from one provider, so a new channel is a configuration, not another vendor to integrate.
API, MCP, source code
An open platform your team can build on
Connect any system through the Ordering.co API and webhooks, plug AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps. Your developers can change the customer experience without waiting on a vendor roadmap.
Own drivers and couriers
Deliver with your own drivers, not only couriers
Run your own fleet with the Driver App and a live delivery dashboard for assignment, batching, and proof of delivery, and add connected courier partners with per-store selection and fallback rules. Delivery margin and the guest experience stay in your hands.
Side by side
Every row is something your brand can run on Ordering.co.
| Capability | Ordering.co | Olo |
|---|---|---|
| Cost and commitment | ||
| Published pricing | Review Ordering.co pricing with our team for your locations, order volume, integrations, and agreed scope. Usage and third-party costs remain separate. | Not listed |
| Ordering channels | ||
| Web ordering and branded apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts, with the source code on eligible plans. | Serve, a white-label front-end for web and app, or a custom front-end built on its API. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store, managed from the dashboard. | Built on its Ordering API with an agency, or through kiosk partners. |
| AI ordering agents | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | Voice AI ordering through partners connected to its API; no WhatsApp ordering listed. |
| Your own multi-vendor marketplace | A marketplace website and app where customers buy from several stores or brands in one checkout. | Olo lists its own consumer app, the Olo App, in beta, not a marketplace you run. |
| Store and delivery operations | ||
| Driver app for your own fleet | Driver App and delivery dashboard: automatic assignment, order batching, a live map, and proof of delivery. | Not listed |
| Courier partners | Connected delivery partners with per-store selection and fallback rules, alongside your own drivers. | Dispatch pairs direct orders with third-party couriers. |
| Kitchen and pickup displays | Send accepted orders to a kitchen display and show customers which orders are ready for pickup. | Through POS kitchen displays and kitchen display partners. |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included in every plan. | Ordering API and webhook library. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | Not listed |
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | Not listed |
| Custom features | Build them yourself on the API and source code, or with a dedicated Ordering.co team. | Through its API and partner integrations. |
| Guest data and marketing scope | ||
| Operational data versus customer intelligence | Ordering.co connects customer channels, orders, loyalty and reporting, with API/webhooks for defined data flows. That does not establish a replacement for every identity-resolution or enterprise CDP requirement. | GDP unifies guest profiles from POS, ordering, loyalty and other sources; Engage activates guest data in marketing. Guest Intelligence interprets existing ordering behavior. These are different scopes from POS sales capture, online ordering and Dispatch courier fulfillment. |
“Not listed” means the capability does not appear in Olo's product lineup. Confirm scope and terms with each provider.
Where Olo stops
What enterprise teams run into on Olo.
No price you can check
Olo does not publish pricing on olo.com. Its help center describes agreements on a flat monthly fee or a per-order transaction fee, and notes that brands may pay a $0.50 transactional fee on Dispatch delivery orders.
Delivery built around couriers
Dispatch is designed so brands do not manage their own drivers: it pairs direct orders with third-party couriers. Olo lists no driver app for a fleet of your own.
Kiosk and voice ordering through partners
Olo's help center describes kiosks built on its Ordering API with an agency, and voice AI ordering comes through partners in its directory. Each one is another vendor and integration to manage.
No code of your own
Olo licenses its APIs on a revocable basis, and its API terms forbid attempts to discover the source code. It lists no source code license and no MCP connection for AI tools.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyRun Ordering.co in your own cloud.
Every plan runs on infrastructure Ordering.co manages for you. Organizations that need the platform inside a cloud account they control can install it on AWS, Google Cloud, Microsoft Azure, or Railway with an enterprise package.
- The whole backend: API, webhooks, and real-time.
- One contract at a fixed rate, with no charges per store or by transaction volume.
How to move from Olo to Ordering.co
An Olo move is more than a storefront change. Book a guided demo with Ordering.co to review your operation and agree the next steps.
What moves
Menus and catalogs
Products, categories, modifiers, prices, and images, checked on one representative store before the full import.
Stores and teams
Store records, hours, service areas, handoff modes, and the roles and access levels your teams use to run the day.
Customers and order history
Customer and order records that your Olo exports contain and that your data rights and retention rules allow you to move.
Domains and apps
Your ordering domain points to the new storefront. With the same developer accounts and app listing, the new build can ship as an update under the existing icon.
POS, payments, and delivery
POS, payment, delivery, loyalty, and analytics connections, reconfigured against your existing provider accounts where the provider supports it.
How the move runs
Guided evaluation
Bring a representative menu, the order paths your guests use, and the systems that must stay connected, so the pilot tests the operation you actually run.
Trace one real order
Follow an order from menu to payment, fulfillment, support, and reporting. That path shows which decisions the new setup must keep and which ones you want to change.
Build the move map
List each domain, channel, and menu to replace; the menu, store, customer, and order data that matters for launch; who handles each order handoff; and the credentials and callbacks every connected system needs.
Configure and test
Agree on the scenarios that must work before traffic moves: a guest orders from the right store and gets a confirmation, the team accepts and completes the order, and every connected system has an owner and a fallback.
Switch store by store
Point your domain and apps to Ordering.co once the checks pass, and keep Olo live until the new setup has proven itself. Check your Olo agreement's term and notice period before you set the date.
Duration depends on store count, menu complexity, POS and payment connections, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from Olo customers
Why choose Ordering.co over Olo?
Ordering.co gives you enterprise-grade ordering for up to 80–90% less than Olo, with equal or better quality. Ordering channels, operations, delivery with your own drivers, marketing, and loyalty run on one catalog and order flow, and the platform is open: API, webhooks, MCP, and, on eligible plans, frontend source code. Book a guided demo with Ordering.co to review your operation and agree the next steps.
How much less does Ordering.co cost than Olo?
Up to 80–90% less than Olo. Review Ordering.co pricing with our team for your locations, order volume, integrations, and agreed scope. Usage and third-party costs remain separate. Olo does not publish its prices, so bring your current agreement and we will compare the two at your volume.
Can we try Ordering.co before we switch?
Yes. Book a guided demo with Ordering.co to review your operation and agree the next steps.
Is Ordering.co reliable enough for an enterprise brand?
Yes. Ordering.co runs ordering for enterprise groups such as Alsea across more than 4,000 locations and ten brands, on auto-scaling infrastructure that can process millions of orders a month.
Can we keep our POS, payment, and delivery providers?
Ordering.co connects with POS, payment, delivery, loyalty, and analytics systems. Each connection you want to keep is confirmed against your provider accounts in the move plan, and your own drivers can work alongside courier partners.
Can our developers build our own ordering experience?
Yes. The Ordering.co API and webhooks are included in every plan, MCP connects compatible AI tools, and the frontend source code of the storefront and apps is open source and included with every product. The backend source code is available only to enterprise organizations, under a separate license agreement and after Ordering.co approves the organization.
Can we run Ordering.co in our own cloud?
Yes, with an enterprise package. Enterprise organizations can install Ordering.co in their own AWS, Google Cloud, Microsoft Azure, or Railway account, running the same Ordering.co backend as the managed service. Bring your own cloud has its own terms: one contract for an agreed term at a fixed rate, with no charges per store or by transaction volume.
Will our guests need to download a new app?
Not if you keep the same developer accounts and app listing. The Ordering.co build can then ship as an app-store update under the existing icon. That path needs your Apple and Google access, a reviewed build, and store approval, which Ordering.co does not control.
How long does a move from Olo take?
It depends on store count, menu complexity, POS and payment connections, delivery, and app-store access. Book a guided demo with Ordering.co to review your operation and agree the next steps.
Is Guest Intelligence the same as Olo GDP, and what does it cost?
No. Olo describes Guest Intelligence as ordering-data insights included at no additional cost for Olo Order customers with full store access. GDP is the broader customer data platform. That inclusion is not a published standalone GDP price; confirm CDP sources, destinations and contract scope separately.
How should we compare first-party data and loyalty across locations?
Test consent, profile matching, export fields and marketing destinations using the same guest across locations. Ordering.co channel data is not proof of full CDP equivalence, and no Olo connector is implied. See the guide at https://www.ordering.co/blog/best-online-ordering-where-you-own-your-customer-data/ for data access, portability and consent criteria.
Olo and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Olo.
Run enterprise ordering for up to 80–90% less.
Bring the Olo modules you run today, your store count, and your monthly orders. Book a guided demo with Ordering.co to review your operation and agree the next steps.