Ordering.co vs Lunchbox
Ordering.co gives enterprise restaurant brands enterprise-proven ordering with published pricing and a free pilot instead of a sales-led quote. Ordering channels, store operations, delivery, marketing, and loyalty run on one catalog and order flow.
| Capability | Ordering.co | Lunchbox |
|---|---|---|
| Published pricing | Included | Not listed |
| Free pilot | Included | Not listed |
| AI ordering agents | Included | Not listed |
| MCP for AI tools | Included | Not listed |
| Frontend source code license | Eligible plans | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why restaurant brands choose Ordering.co over Lunchbox
Six reasons that come up when enterprise teams put the two side by side.
Published pricing
A price you can see before you talk to sales
Ordering.co publishes its plans: from $99 a month per active location, and Enterprise from $2,500 a month for the starting band, scoped to your stores and order volume. Lunchbox does not publish enterprise pricing; a demo is the only published path to a quote.
Enterprise-grade
The same enterprise grade, equal or better quality
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Its auto-scaling infrastructure can process millions of orders a month.
Free pilot
Start with a free pilot
Prove Ordering.co on your own menus, stores, and order paths before you commit. Start with a free pilot and make the switch decision on results your team has seen for itself.
20+ products, 1,500+ features
One complete platform, one catalog
Websites, branded apps, self-ordering kiosks, a call center console, AI ordering agents, store operations, delivery, marketing, and loyalty run on the same catalog and order flow. More than 20 products and 1,500 features come from one provider, so a new channel is a configuration, not another vendor to add.
API, MCP, source code
An open platform your team can build on
Connect any system through the Ordering.co API and webhooks, plug AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps. Your developers can change the customer experience without waiting on a vendor roadmap.
Side by side
Every row is something your brand can run on Ordering.co.
| Capability | Ordering.co | Lunchbox |
|---|---|---|
| Cost and commitment | ||
| Published pricing | Published plans: from $99 per active location a month, and Enterprise from $2,500 a month for the starting band. | Not listed |
| Free pilot | Start with a free pilot on your own operation before you commit. | Not listed |
| Ordering channels | ||
| Web ordering and branded apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts, with the source code on eligible plans. | Branded web and native app ordering deployed per restaurant group. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store, managed from the dashboard. | Pocket Kiosk: dine-in ordering from the guest's own phone, validated against POS table numbers. |
| AI ordering agents | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | Not listed |
| Store and delivery operations | ||
| Kitchen and pickup displays | Send accepted orders to a kitchen display and show customers which orders are ready for pickup. | Not listed |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included in every plan. | An open API integrating with 100+ technology partners. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | Not listed |
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | Not listed |
“Not listed” means the capability does not appear in Lunchbox's product lineup. Confirm scope and terms with each provider.
Where Lunchbox stops
What enterprise teams run into on Lunchbox.
No price you can check
Lunchbox does not publish enterprise pricing on lunchbox.io. Its free tier applies only to independent one- or two-location restaurants, which pay a per-order convenience fee instead of a subscription; enterprise plans require a demo and a sales conversation.
No pilot for enterprise accounts
Lunchbox's published path for restaurant groups is booking a demo. No free-pilot or trial program for enterprise accounts is listed.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyRun Ordering.co in your own cloud.
Every plan runs on infrastructure Ordering.co manages for you. Organizations that need the platform inside a cloud account they control can install it on AWS, Google Cloud, Microsoft Azure, or Railway with an enterprise package.
- The whole backend: API, webhooks, and real-time.
- One contract at a fixed rate, with no charges per store or by transaction volume.
How to move from Lunchbox to Ordering.co
A Lunchbox move is more than a storefront change. Start with a free pilot, trace how one real order moves through your operation, and switch traffic only after the checks pass while Lunchbox keeps taking orders.
What moves
Menus and catalogs
Products, categories, modifiers, prices, and images, checked on one representative store before the full import.
Stores and teams
Store records, hours, service areas, handoff modes, and the roles and access levels your teams use to run the day.
Guest accounts and loyalty balances
Guest profiles, order history, and loyalty balances that your Lunchbox exports contain and that your data rights and retention rules allow you to move.
Domains and apps
Your ordering domain points to the new storefront. With the same developer accounts and app listing, the new build can ship as an update under the existing icon.
POS, payments, and delivery
POS, payment, delivery, loyalty, and analytics connections, reconfigured against your existing provider accounts where the provider supports it.
How the move runs
Start with a free pilot
Bring a representative menu, the order paths your guests use, and the systems that must stay connected, so the pilot tests the operation you actually run.
Trace one real order
Follow an order from menu to payment, fulfillment, support, and reporting. That path shows which decisions the new setup must keep and which ones you want to change.
Build the move map
List each domain, channel, and menu to replace; the guest, loyalty, and order data that matters for launch; who handles each order handoff; and the credentials and callbacks every connected system needs.
Configure and test
Agree on the scenarios that must work before traffic moves: a guest orders from the right store and gets a confirmation, the team accepts and completes the order, and every connected system has an owner and a fallback.
Switch store by store
Point your domain and apps to Ordering.co once the checks pass, and keep Lunchbox live until the new setup has proven itself. Check your Lunchbox agreement's term and notice period before you set the date.
Duration depends on store count, menu complexity, POS and payment connections, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from Lunchbox customers
Why choose Ordering.co over Lunchbox?
Ordering.co publishes its pricing, includes a free pilot on your own operation, and runs ordering channels, store operations, delivery with your own drivers, marketing, and loyalty on one catalog and order flow. The platform is open: API, webhooks, MCP, and, on eligible plans, frontend source code.
Does Ordering.co publish its pricing?
Yes. Plans start from $99 a month per active location, and Enterprise starts from $2,500 a month for the starting band, scoped to your stores, order volume, and modules. Lunchbox does not publish enterprise pricing; bring your current agreement and we will compare the two at your volume.
Can we try Ordering.co before we switch?
Yes. Start with a free pilot on your own menus, stores, and order paths, and decide on what you have seen working in your operation.
Is Ordering.co reliable enough for an enterprise restaurant brand?
Yes. Ordering.co runs ordering for enterprise groups such as Alsea across more than 4,000 locations and ten brands, on auto-scaling infrastructure that can process millions of orders a month.
Can we run deliveries with our own drivers?
Yes. The Driver App and delivery dashboard handle assignment, batching, a live map, and proof of delivery for a fleet you run yourself, alongside connected courier partners with per-store selection and fallback rules.
Can our developers build our own ordering experience?
Yes. The Ordering.co API and webhooks are included in every plan, MCP connects compatible AI tools, and the frontend source code of the storefront and apps is open source and included with every product. The backend source code is available only to enterprise organizations, under a separate license agreement and after Ordering.co approves the organization.
Can we run Ordering.co in our own cloud?
Yes, with an enterprise package. Enterprise organizations can install Ordering.co in their own AWS, Google Cloud, Microsoft Azure, or Railway account, running the same Ordering.co backend as the managed service. Bring your own cloud has its own terms: one contract for an agreed term at a fixed rate, with no charges per store or by transaction volume.
Will our guests need to download a new app?
Not if you keep the same developer accounts and app listing. The Ordering.co build can then ship as an app-store update under the existing icon. That path needs your Apple and Google access, a reviewed build, and store approval, which Ordering.co does not control.
How long does a move from Lunchbox take?
It depends on store count, menu complexity, POS and payment connections, delivery, and app-store access. There is no standard timeline; the plan for your brand sets the sequence, responsibilities, and dates, starting with the free pilot.
Lunchbox and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Lunchbox.
Run enterprise ordering with a price you can see.
Bring the Lunchbox modules you run today, your store count, and your monthly orders. We'll show you the Ordering.co setup, the free pilot, and the cost at your volume in a live demo.