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Customer story · Restaurant brand

Takeout and catering from one branded website.

P.F. Chang's Mexico is a restaurant chain serving Asian cuisine. Its ordering website, catering menu, delivery logistics, and promotions run on Ordering.co.

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A plate of stir-fried noodles with chicken, mushrooms, and vegetables, lifted with chopsticks
Market
Mexico
Business type
Asian cuisine restaurant chain
Order types
Takeout · Catering · Delivery

The operating context

A US brand experience, ordered in Mexico.

P.F. Chang's Mexico wanted to improve its customer experience with online ordering and catering, and to follow the example of its US counterpart by making marketing and special offers part of the strategy.

The new channel had to look as close as possible to P.F. Chang's US website, deliver orders on time and accurately, and launch quickly while demand for online food ordering was growing.

What P.F. Chang's Mexico needed

  • Online ordering and catering with built-in logistics for timely, accurate deliveries.
  • A solution customized to resemble the US counterpart as closely as possible.
  • Marketing and special offers in the online platform to increase engagement and sales.
  • A fast turnaround.

How it connects

From the guest's order to the delivery.

Guests order takeout or catering on the website. Ordering.co handles the catering flow, promotions, and loyalty, and automates delivery of each order.

  1. Guests order from

  2. Ordering.co runs

  3. Stores and delivery

What they built

The website behind P.F. Chang's Mexico.

Ordering website

A fully customizable ordering website, tailored to resemble P.F. Chang's US website, where guests choose delivery or pickup and find a nearby restaurant.

  • Delivery or pickup chosen at the start of the order.
  • Address search that lists the restaurants in range, with a map.
  • Launched on time.
Explore Ordering Web
P.F. Chang's Mexico ordering website welcome page with delivery and pickup options, an address search, and nearby restaurants on a map

Takeout and catering menus

Each restaurant offers a takeout menu and a catering menu, so guests can place large orders for events and gatherings from the same website.

  • Separate takeout and catering menus.
  • Menu categories and promotions for each restaurant.
  • Targeted promotions from the marketing and loyalty module.
Explore catering
P.F. Chang's WTC restaurant page with Takeout Menú and Catering Menú buttons and menu categories from sushi to desserts

Results

What changed for P.F. Chang's Mexico.

  • A website launched on time

    The new website launched on time with an intuitive online ordering experience.

  • More sales from direct channels

    Sales from direct ordering channels increased significantly, helped by the improved experience and targeted marketing campaigns.

  • Easier large orders

    The catering module made large orders easier to place and boosted revenue from catering.

  • Timely, accurate deliveries

    Built-in logistics and delivery automation kept customer satisfaction high, leading to positive reviews and more word-of-mouth referrals.

  • Repeat business

    Marketing and loyalty tools helped create targeted promotions that increased engagement and repeat business.

  • Simpler operations

    One solution for ordering, catering, and delivery improved operational efficiency, so the team could focus on food and service.

Do your guests order takeout and catering?

Tell us about your menus, large orders, and delivery model, and we'll show you how Ordering.co fits.

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