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Customer story · Restaurant brand

The Chili's experience, ordered online in Mexico.

Chili's Mexico needed online ordering that looked as close as possible to its US solution and could deliver orders correctly. Its responsive website runs on Ordering.co, with marketing and loyalty tools and built-in delivery logistics.

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The Chili's sign with its red chili pepper on a stone restaurant facade
Market
Mexico
Business type
Tex-Mex casual dining chain
Channel
Responsive ordering website
Delivery
Built-in logistics

The operating context

Growing demand, and deliveries that had to arrive right.

Chili's is a restaurant chain known for its Tex-Mex cuisine and casual dining. In Mexico, demand for online ordering and catering was growing, and delivering those orders correctly was logistically complex.

Marketing and special offers are central to Chili's strategy, and the brand wanted its Mexican ordering experience to match the one it uses in the US.

What Chili's Mexico needed

  • An ordering experience that looks as similar as possible to the US solution.
  • The same level of service quality as in the US.
  • A fast solution for growing online ordering and catering demand.
  • Logistics that deliver orders correctly.
  • Tools for marketing and special offers.

How it connects

From the website to the guest's door.

Guests find a restaurant and order on the Chili's website. Ordering.co runs the menu, offers, and loyalty tools, and its built-in logistics system handles delivery.

  1. Guests order from

  2. Ordering.co runs

  3. Stores and delivery

What they built

The surfaces behind Chili's Mexico online ordering.

Ordering website

A website customized to look like Chili's US ordering experience. Guests choose delivery or pickup, enter their address, and pick a nearby restaurant.

  • A design aligned with Chili's US brand.
  • Delivery or pickup at the start of the order.
  • Nearby restaurants listed for the guest's address.
Explore Ordering Web
Chili's Mexico store finder with delivery and pickup options, an address in Mexico City, and a map of nearby restaurants

Menu and product options

Each restaurant opens with its menu by category. Guests view a dish, add special instructions, and choose the quantity before ordering.

  • Menu categories such as bundles, wings, burgers, ribs, and desserts.
  • Product details with descriptions and special instructions.
  • Targeted marketing and special offers.
Explore advanced offers
Chili's Pabellón Cuauhtémoc store page with delivery and pickup options, a photo of ribs, and menu categories
Chili's product window for a Chicken Ranch sandwich platter for two, with a description, special instructions field, and quantity

Fully responsive on mobile

The same website adapts to phones, so guests can browse, customize, and order from a mobile browser.

  • The same menu and store selection on mobile.
  • Product details and special instructions on a small screen.
Explore Ordering Web
Chili's website on a phone, showing the Pabellón Cuauhtémoc store with delivery and pickup options and menu categories
Chili's website on a phone, showing the Chicken Ranch sandwich platter with its description and special instructions

Results

What changed for Chili's Mexico.

  • Launched on time

    The new Chili's website went live on schedule, with a more intuitive ordering experience.

  • More direct sales

    Sales through direct ordering channels increased.

  • Targeted offers

    Targeted marketing and special offers helped boost sales and guest loyalty.

  • Orders delivered correctly

    The built-in logistics system handled delivery complexity, which improved guest satisfaction and retention.

  • More efficient operations

    Chili's improved its overall efficiency and profitability.

Bringing your brand's ordering experience to a new market?

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