Personalization
Consider how an offer could reflect customer preferences or prior behavior.
Offer operations
Design offers around the conditions that make them relevant.
Advanced Offers frames promotions as an operational decision: define the audience, the trigger, and the incentive before you plan the experience.
Shape offer behavior, customer data, channels, loyalty logic, and testing around your configuration and policies.
A more deliberate offer flow
01
Define the offer
Start with the catalog item, incentive, and terms that need to be clear.
02
Confirm who and when
Review audience criteria, event conditions, and approved communication channels.
03
Measure before changing
Agree on the feedback and data needed to evaluate the experience.
Offer targeting
Point an offer at the exact audience it is for.
Build a promotion once in the Dashboard, then decide where it runs and who qualifies from its own settings tabs, instead of building a separate campaign per segment.
Where you use it: Dashboard, Marketing
Scope and rules
- Choose the discount type
- Apply a promotion to the order subtotal or to the delivery fee.
- Limit it to specific stores
- Turn a promotion on only for the sites where it should apply.
- Limit it to specific customers
- Select individual users who can redeem a promotion, instead of opening it to every customer.
- Connect it to loyalty levels
- Tie a promotion to the loyalty levels that qualify for it.
Why it matters
- Precise reach from one toolPersonalize which customers see an offer without building a separate campaign for each segment.
Offer areas
Make the constraints visible before you make the offer live.
Use these six approaches to define the mechanisms, data sources, and channels that fit your setup.
Behavioral targeting
Define the customer actions or segments that are relevant to the offer.
A/B testing
Plan what would be compared and how the team would interpret the result.
Loyalty programs
Connect incentives with the loyalty structure that applies to the business.
Segmentation
Group customers around verified criteria before deciding how an offer applies.
Trigger-based offers
Review which events, channels, and conditions can responsibly initiate an offer.
Review the offer system
Connect incentives to the operation that supports them.
Define the catalog rules, customer-data permissions, loyalty configuration, and communication channels that support each offer.
Talk to Ordering.coShape offers around real customer and operational context.
Bring the incentives, conditions, data, and teams that need to work together.