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Sell ordering under your brand. We run the infrastructure.

Offer white-label ordering experiences to clients while Ordering.co provides the platform technology underneath.

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  • White-label configuration
  • Your brand at the front
  • Platform technology underneath
Nova DigitalIllustrative ownership map

A branded ordering offer

Your agency owns

  • Client relationship
  • Brand and domain
  • Commercial offer

Ordering.co provides

  • Ordering surfaces
  • Platform operations
  • Product technology

White-label software gives agencies a way to bring ordering into a client offer under the agency's brand.

The reseller problem

Every client wants ordering. Nobody wants to build it twice.

01

Custom builds don't scale

Each client project starts from zero. Margins shrink with every bug fix, app update and payment change you're asked to absorb.
02

Plugins break the brand

Off-the-shelf ordering widgets carry someone else's logo, someone else's support and someone else's roadmap.
03

Recurring revenue needs a product

Projects end. A platform your clients run their business on gets billed every month, for years.

How it works

Build a clearer client offer.

Start each client conversation with the ordering experience, brand and operating requirements that matter for that business.

  1. 01Define the client setupStart with the client’s brand, domain, catalog and the ordering experience they need.
  2. 02White label everythingUse a branded ordering site and apps so the customer experience carries your client’s identity.
  3. 03Shape your client offerDecide how ordering fits alongside the web, POS, payments or marketing services you already provide.
  4. 04We run the platformOrdering.co maintains the platform technology while your agency stays focused on the customer relationship.

What your clients get

The full platform, under your name.

Explore the platform
Build

Branded storefront and apps

Give a client an ordering presence that uses its own brand, domain and customer-facing identity.
Operate

Merchant and delivery

Connect the customer experience to the operations that receive and fulfil orders.
Connect

POS and payments

Discuss the POS, payment and delivery requirements that matter for the client’s operating model.
Plan

A tailored client offer

Choose the ordering surfaces and operating requirements that fit the work you are selling.

Ownership

You own the relationship. We stay invisible.

Your agency remains the customer-facing partner. Ordering.co provides the platform technology behind the branded ordering experience.

Carries your brand

The product

  • Domains and storefronts
  • Client communication and operating tools
  • Receipts, emails and notifications
  • Plans, pricing and invoicing
  • Client relationship and account management

Provided by Ordering.co

The infrastructure

  • Ordering platform technology
  • Branded ordering surfaces
  • Order, payment and delivery capabilities
  • Platform maintenance and updates
  • Technical fit discussion

Who resells Ordering.co

Built for the people who already sell to restaurants.

Digital agencies

Add ordering to every web and app project

Stop quoting custom checkouts. Ship a branded storefront and apps with the design work you already do, and bill it monthly.
POS and payments resellers

Sell the channel on top of the terminal

Your merchants already trust you with payments. Give them online, app and phone orders that flow straight into the POS you installed.
Software companies

Launch an ordering product without a new team

Restaurant software, loyalty, reservations, accounting. Add ordering as a module through the API or the white label.

Partner program

Start with the work your agency already does.

A partner conversation can clarify the customer experience, technical fit and commercial model for your agency.

Describe your clients
Share the markets and types of businesses your agency serves.
Map the experience
Identify the branded site, apps and operating tools your offer needs.
Review technical fit
Bring the POS, payments and delivery requirements that affect the solution.
Discuss the commercial model
Use the conversation to understand the available reseller and white-label options.

Become a reseller

Don't rebuild ordering infrastructure. Sell your business on top of it.

Tell us about the clients you serve and the ordering experience you want to offer.

Partner conversation

Tell us about your agency

  • Company and the market you serve
  • The client work you want to support
  • What you sell now: web, POS, payments, software
Talk about a partnership

Commercial terms and technical fit are confirmed in the conversation.