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Customer story · Coffeehouse chain

Starbucks ordering in Mexico, built around the brand.

Starbucks Mexico needed to handle growing online orders and catering requests and to organize delivery. Its ordering website and customer app run on Ordering.co, customized to Starbucks' branding and design requirements.

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A Starbucks store seen through its glass front, with the green Siren logo on the window and the coffee bar inside
Market
Mexico
Business type
Coffeehouse chain
Channels
Website · Customer app
Services
Online orders · Catering · Delivery

The operating context

Growing online demand, with a brand to match.

Starbucks is a global coffeehouse chain with a strong presence in Mexico. Starbucks Mexico needed a reliable, fast way to handle online orders and catering requests while organizing its delivery logistics.

Because Starbucks also operates in the US, the team wanted a solution that could be customized to look as similar as possible to the one used there.

What Starbucks Mexico needed

  • Capacity for growing online orders and catering requests.
  • Large order volumes without losing the user experience.
  • Integration with its existing business processes.
  • Branding and design that reflect Starbucks and resemble the US solution.
  • Delivery logistics handled on the same platform.

How it connects

From the guest's order to delivery.

Guests order on the website or the customer app. Ordering.co handles online orders, catering requests, marketing, loyalty, and delivery on one platform.

  1. Guests order from

  2. Ordering.co runs

  3. Operations and delivery

What they built

The surfaces behind Starbucks Mexico's online orders.

Ordering website

A Starbucks-branded website where guests browse the menu by category, see a store's hours and delivery details, and customize drinks before adding them to the order.

  • Menu categories for coffee and espresso, Frappuccinos, bakery, and Refreshers.
  • Sections such as delivery exclusives and seasonal items.
  • Product options for each drink before it goes into the order.
Explore Ordering Web
Starbucks Mexico ordering website for the Starbucks Real Center store, with its hours, delivery details, and the Exclusivo por Delivery and Nuevos por Temporada sections
Cookies and Cream Frappuccino product window on the Starbucks Mexico website, with drink options and an add-to-order button

Customer app

The Starbucks customer app puts the same menu on guests' phones, with seasonal drinks and food, product options, and the selected takeout store always in view.

  • Seasonal sections for drinks and food.
  • Required choices for size, milk, and whipped cream.
  • The takeout store shown at the bottom of every screen.
Explore Ordering Apps
Starbucks app showing the Nuevos por Temporada section with drinks and food, for takeout at the Galerías Santa Anita store
Cookies and Cream Frappuccino in the Starbucks app, with required size, milk, and whipped cream choices and an Agregar button

Results

What changed for Starbucks Mexico.

  • Launched on time

    The new website launched in time, with a more intuitive user experience.

  • More sales from direct channels

    Sales through Starbucks Mexico's direct ordering channels increased.

  • Centralized operations

    One platform centralized operations, streamlined logistics, and reduced delivery times.

  • Better customer retention

    Marketing and loyalty tools helped drive sales and increase customer retention.

Running online orders and catering for a coffee chain?

Tell us about your stores, channels, and delivery setup, and we'll show you how Ordering.co fits.

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