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Ver en españolSoutheast Asia's super app, combining ride hailing, GrabFood delivery, groceries and financial services across eight countries.
At a glance
Grab earns commissions and fees from merchants, drivers and customers on deliveries and rides, plus advertising sold to merchants and brands. It also runs payments, lending and digital banking, and sells food, groceries and parcel delivery in the same app.
Grab began in Kuala Lumpur in 2012 as MyTeksi and is now headquartered in Singapore.
WikipediaIn March 2018 Grab took over Uber's Southeast Asia business, including Uber Eats, in exchange for Uber taking a 27.5% stake; Uber Eats partners moved to GrabFood after May 2018.
Grab Press CentreFor full year 2025 Grab reported revenue of 3.37 billion US dollars and deliveries GMV of about 14.2 billion US dollars, up 21%, operating in Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.
Grab (SEC filing)In Q2 2026 Grab's deliveries GMV grew 24% year over year in constant currency to about 4.25 billion US dollars, and the company reported 54 million monthly transacting users.
Grab Press CentreOn March 23, 2026 Grab announced a 600 million US dollar cash deal for foodpanda Taiwan, which generated about 1.8 billion US dollars of GMV in 2025, marking Grab's first market outside Southeast Asia.
Grab (SEC filing)On July 22, 2026 Taiwan's Fair Trade Commission extended its review of the foodpanda deal to October 27, 2026, while delivery workers and unions protested the merger.
Focus Taiwan (CNA)How they won
What they did, why it worked, and how you can run the same move in one city on a small budget.
01
What they did
Grab added food delivery to an app people already used for rides, and in 2018 absorbed Uber's Southeast Asia business, moving Uber Eats merchants and couriers onto GrabFood across the region.
Why it worked
Existing users, drivers and payment accounts let GrabFood scale fast without building demand and supply from zero.
Copy it locally
Start from an audience you already have, such as a taxi or courier company's customers, a restaurant group's loyalty list, or a local media following. Put delivery in front of them first instead of buying users from scratch.
02
What they did
Grab rolled out GrabUnlimited across its major markets in 2023, a monthly plan with delivery fee discounts and member deals, using free trials to drive sign ups. Grab said subscribers spent 4.2 times more on food delivery than non subscribers in Q3 2023 and had about double the six month retention.
Why it worked
Once users pay for free or cheaper delivery, they consolidate their orders on the app to get value from the fee.
Copy it locally
Offer a low monthly membership with reduced delivery fees and a first month free. Promote it at checkout to customers who have ordered two or three times, since they are the most likely to convert.
03
What they did
Grab introduced a Saver delivery option that groups several orders, even from different restaurants, into one rider trip, routed by its algorithm. Customers who accept a longer wait pay a lower delivery fee.
Why it worked
It brings in price sensitive customers while raising the number of orders each rider completes per hour.
Copy it locally
Add two delivery speeds at checkout: standard and a cheaper slower option. Let dispatch hold the cheaper orders a few minutes to combine them with others heading the same way.
04
What they did
Grab built a self serve advertising platform where merchants promote themselves inside the app. It reported 228,000 quarterly active advertisers in Q4 2025, with average spend per advertiser up 23% year over year.
Why it worked
Ads give Grab high margin revenue on top of commissions, and give merchants a way to buy visibility without deep discounts.
Copy it locally
Sell simple placements in your app: featured restaurant on the home screen, top of a category, or a banner for a week. Price them as a flat local fee so small restaurants can easily say yes.
Where they are weak
Every giant has blind spots. These are the ones a focused local operator can turn into an advantage.
In April 2020 a viral post by a Singapore restaurant owner criticized GrabFood fees, and Grab responded that its merchant commissions range from 25% to 30%, mostly to pay riders. Fees at that level leave room for a local platform that offers restaurants lower or flat pricing.
Source: Vulcan PostTaiwan's Fair Trade Commission extended its review of the foodpanda deal in 2026 to study how Uber's stake in Grab could affect competition, while couriers protested that the deal would reduce their bargaining power. Scrutiny of consolidation creates openings for independent local platforms that merchants and drivers see as alternatives.
Source: Focus Taiwan (CNA)In May 2026 Indonesia capped commissions for app based motorcycle taxi platforms at 8%, and Grab Indonesia said the change would significantly alter platform business models. The cap covers ride hailing rather than food delivery, but it shows how public pressure on fees in Grab's biggest market can quickly change its economics.
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Ordering.co is not affiliated with, endorsed by or sponsored by Grab. Names and trademarks belong to their owners and are used here for commentary and education. Facts come from the public sources listed on this page, checked in October 2026.
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