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Ver en españolColombian super app for Latin America that delivers restaurant food, groceries, pharmacy items and more, and bundles fintech, travel and subscription services in one app.
At a glance
Rappi earns commissions from restaurants and stores, delivery and service fees from consumers, and subscription income from Rappi Prime. It sells restaurant food, groceries and quick commerce through its Turbo dark stores, pharmacy and courier errands, plus financial products and travel. Advertising and partnerships with banks add further income.
In April 2019 SoftBank committed 1 billion US dollars to Rappi, which was then operating in Colombia, Argentina, Brazil, Chile and other Latin American countries.
TechCrunchIn September 2025 Amazon invested 25 million US dollars in Rappi via a convertible note, with warrants for up to 12 percent of the company tied to milestones.
Bloomberg via Transport TopicsIn May 2025 CEO Simon Borrero said Rappi had four straight profitable quarters on an EBITDA basis and was reinvesting all profits, with an IPO possible around the end of 2026.
Bloomberg LineaBy mid 2025 Rappi Mexico had 150,000 active couriers registered with the IMSS social security system, served more than 110 cities and had delivered 700 million orders in the country over ten years.
DPL NewsRappi launched Turbo in 2021, promising deliveries in under 10 minutes from dark stores, later adding Turbo Fresh, Turbo Farma and Turbo Restaurantes.
DPL NewsHow they won
What they did, why it worked, and how you can run the same move in one city on a small budget.
01
What they did
Rappi positioned itself as a super app: restaurants, groceries, pharmacy, courier errands, payments and travel all in one place. It raised large rounds, including 1 billion US dollars from SoftBank in 2019, to fund that breadth across Latin America.
Why it worked
Each extra service gives users another reason to open the same app, and the courier network is shared across all of them.
Copy it locally
Start with food, then add pharmacy, grocery and a simple send a package service to the same app and drivers. You do not need fintech; a few extra categories already make you the local everything app.
02
What they did
With Turbo, launched in 2021 in Colombia with grocer Carulla, Rappi used more than 60 small warehouses in six cities to deliver within a 2 kilometer radius in about 10 minutes. By December 2021 it had delivered over 1 million Turbo orders, about 80 percent on time.
Why it worked
Speed became a visible promise competitors struggled to match and drove frequent small basket orders.
Copy it locally
You do not need dark stores: partner with two or three well located mini markets or pharmacies and offer an express option within a tight radius around each. Keep the express catalog small and only promise times you can hit.
03
What they did
Rappi Prime offers free or discounted delivery, and in 2021 Rappi added tiers that bundled streaming access, cashback and priority support after surveying users.
Why it worked
Bundled perks make the membership feel valuable beyond delivery and keep members ordering through Rappi.
Copy it locally
Create a membership with free delivery plus perks from local partners, such as a free coffee, gym day pass or cinema discount. Partners give the perks in exchange for exposure, so it costs you little.
04
What they did
Rappi teamed up with large partners: Amazon invested in 2025 and Prime members in Mexico receive a year of free Rappi delivery, and it sold its Mexican RappiCard business to Banorte in 2025 while keeping a long term marketing partnership.
Why it worked
Partners bring customers, capital and services that Rappi would otherwise have to build and fund alone.
Copy it locally
Partner with a local bank, telecom or employer to give their customers free delivery or credit in your app. They market you to their base, and you pay only for the perk.
Where they are weak
Every giant has blind spots. These are the ones a focused local operator can turn into an advantage.
In late 2022 restaurant owners in Colombia publicly complained about new Rappi commissions taking effect in January 2023, with surveys cited in the press putting typical rates at 20 to 25 percent. Rappi said the changes were needed for sustainability.
Source: Valora AnalitikIn March 2023 Colombia's consumer regulator SIC fined Rappi about 1.245 billion pesos over double charges, failed or cancelled orders and alcohol advertising rules. Rappi argued it is a technology intermediary and pointed to compensation it gave users.
Source: Valora AnalitikIn December 2023 Chile's competition authority FNE reached an agreement with Uber Eats, Rappi and PedidosYa to drop clauses that stopped restaurants from offering lower prices on other channels. Restaurants there are free to price better on their own apps or on local platforms.
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Ordering.co is not affiliated with, endorsed by or sponsored by Rappi. Names and trademarks belong to their owners and are used here for commentary and education. Facts come from the public sources listed on this page, checked in October 2026.
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