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Ver en españolUS based local commerce platform that connects consumers with restaurants, grocers and retailers and delivers their orders through independent couriers called Dashers.
At a glance
DoorDash earns commissions from merchants on marketplace orders, plus consumer delivery and service fees and subscription income from DashPass. It also sells advertising to merchants and brands, and offers merchants white label delivery (Drive) and commission free online ordering tools. Categories span restaurants, grocery, convenience, alcohol and general retail.
In full year 2025 DoorDash processed 3.27 billion total orders and about 101 billion US dollars in Marketplace gross order value, with revenue of about 13.7 billion US dollars.
DoorDash via Business WireBy the end of 2025 DoorDash reported more than 35 million members across DashPass, Wolt+ and Deliveroo Plus, and operations in over 40 countries.
DoorDash via Business WireDoorDash completed the purchase of Deliveroo on October 2, 2025. Deliveroo works with about 176,000 restaurant, grocery and retail partners and over 130,000 riders across nine countries.
DoorDash via Business WireIn its 2020 IPO filing DoorDash said it started with a deliberate focus on suburban markets and smaller metro areas; its first market was Palo Alto.
AxiosBy the third quarter of 2021 DoorDash had added more than 40,000 non restaurant stores to its platform.
Modern RetailHow they won
What they did, why it worked, and how you can run the same move in one city on a small budget.
01
What they did
While rivals fought over dense big cities, DoorDash went after suburbs and smaller metro areas that were underserved. That focus also helped it sign national exclusive deals with casual dining chains popular outside city centers.
Why it worked
Suburban orders tend to be larger and roads easier to drive, and DoorDash faced little competition while it built density and habits.
Copy it locally
Pick the neighborhoods or nearby towns the big apps cover poorly, with long delivery times or few restaurants listed. Sign the best known local restaurants there first, set delivery zones around them, and own that area before expanding.
02
What they did
In August 2018 DoorDash launched DashPass, a monthly membership with zero delivery fees on qualifying orders above a minimum basket. The program now sits alongside Wolt+ and Deliveroo Plus.
Why it worked
Members pay up front and then order more often from the app that already waived their fee, which locks in repeat behavior.
Copy it locally
Offer a simple monthly or loyalty tier with free or discounted delivery above a minimum order. Start with a small group of your best customers and track whether they order more often before rolling it out.
03
What they did
DoorDash built Drive, a white label delivery service merchants use for orders from their own websites, and Storefront, which gives restaurants their own online ordering page. In 2020 it waived Storefront setup and software fees for local restaurants.
Why it worked
Merchants that rely on DoorDash for their own channels as well as the marketplace become harder to lose to a competitor.
Copy it locally
Give every restaurant on your marketplace its own branded ordering link or web store, and offer your drivers for their direct orders at a flat fee. That turns you into their delivery partner, not just another listing.
04
What they did
DoorDash pushed into grocery, convenience, pet, beauty and alcohol, adding tens of thousands of non restaurant stores to the same app and courier network.
Why it worked
More categories mean more reasons to open the app each week and better use of couriers between meal peaks.
Copy it locally
Once restaurant delivery works, add a few local pharmacies, liquor stores or mini markets to the same app. Use the same drivers in off peak hours and promote the new categories to existing customers.
Where they are weak
Every giant has blind spots. These are the ones a focused local operator can turn into an advantage.
DoorDash's own US pricing page lists marketplace delivery commissions of 15, 25 and 30 percent depending on the plan, with wider reach and DashPass access tied to the higher tiers. Independent restaurants with thin margins often look for cheaper channels.
Source: DoorDash MerchantsIn February 2025 DoorDash agreed to pay 16.75 million US dollars to settle a New York Attorney General case alleging it used customer tips to offset guaranteed courier pay. DoorDash settled without the case going to trial, but it shows courier trust is a sensitive point.
Source: New York State Attorney GeneralIn November 2025 DoorDash agreed to an 18 million US dollar settlement with the City of Chicago over allegations of hidden fees and listing restaurants without consent. DoorDash said it admitted no wrongdoing and that the practices ended years ago.
Source: Axios ChicagoBuild it with Ordering.co
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Ordering.co is not affiliated with, endorsed by or sponsored by DoorDash. Names and trademarks belong to their owners and are used here for commentary and education. Facts come from the public sources listed on this page, checked in October 2026.
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