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Ver en españolFinnish delivery app, owned by DoorDash, that connects people with restaurants, grocers and local shops across Europe and nearby markets.
At a glance
Wolt earns commissions from restaurants and stores on orders, plus delivery and service fees from customers. It sells restaurant food, groceries (including its own Wolt Market delivery-only stores) and retail, and adds revenue from the Wolt+ subscription, Wolt Ads and Wolt Drive delivery for merchants' own channels.
Wolt was founded in Helsinki in 2014 by a team of six people.
WoltDoorDash completed its acquisition of Wolt on June 1, 2022, giving the combined group operations in 27 countries, 23 of them under the Wolt brand.
Wolt PressIn June 2025 Wolt said its Wolt+ membership had passed 1 million members across 25 countries, and that members had saved more than 200 million euros since the program started in 2021.
Wolt PressWolt estimated in August 2026 that it had under 25 million monthly active recipients of its service in the EU.
WoltOn February 25, 2026, DoorDash said it would wind down Wolt and Deliveroo operations in Qatar, Singapore, Japan and Uzbekistan to focus on markets with a clearer path to scale.
Business Wire (DoorDash)In October 2025, after DoorDash completed its Deliveroo deal, Wolt founder Miki Kuusi was named Deliveroo CEO.
Grocery GazetteHow they won
What they did, why it worked, and how you can run the same move in one city on a small budget.
01
What they did
Wolt built its brand on running each market locally and on real-time customer support in the local language. Instead of treating support as a cost to minimize, it made quick, human help part of the product.
Why it worked
In crowded markets where every app lists similar restaurants, a late or wrong order handled well turns into loyalty, and customers talk about it.
Copy it locally
Answer every order issue in minutes, in the local language, through chat or WhatsApp, and give staff authority to refund or resend on the spot. A one-city operator can know its restaurants and customers by name, which no global app can match.
02
What they did
Wolt opened Wolt Market, a chain of delivery-only stores that take orders only through the Wolt app. In 2021 it was rolling these out in Poland and other countries, promising delivery in under 30 minutes from a range of more than 1,000 items.
Why it worked
Groceries are bought more often than restaurant meals, so a store inside the same app raised order frequency and kept couriers busy outside lunch and dinner peaks.
Copy it locally
Partner with one or two local grocers or convenience stores and list their top few hundred products as a store in your app, rather than building a warehouse. Start with the essentials people reorder weekly, then expand the catalog based on what sells.
03
What they did
Wolt+ gives members zero delivery fees and discounts on selected items and deals from restaurants and shops. Wolt promoted it with a large brand campaign in 2025 and says the plan typically pays for itself within three orders.
Why it worked
A paid membership makes customers order from Wolt first, because they want to get value from the fee they already paid.
Copy it locally
Launch a low-cost monthly pass with free delivery above a minimum order and a few partner-funded perks. Price it so a regular customer breaks even in two or three orders, and track whether members order more often.
04
What they did
In 2022 Wolt launched Wolt Drive in Germany, letting local retailers offer express delivery from their own websites, including through a Shopify integration. The idea was tested in Croatia first.
Why it worked
Couriers who were idle between meal peaks got more paid jobs, which helped both courier earnings and Wolt's margins.
Copy it locally
Offer your drivers as a delivery service to pharmacies, florists and shops that sell on their own website or by phone, priced per delivery. Filling afternoon gaps keeps good drivers on your platform and adds revenue without new customers.
Where they are weak
Every giant has blind spots. These are the ones a focused local operator can turn into an advantage.
In 2026 its parent DoorDash chose to wind down Wolt in Japan, Uzbekistan and other countries to focus on its strongest markets. Restaurants and customers in a market a global group deprioritizes can lose their main delivery channel at short notice.
Source: Business Wire (DoorDash)In 2020 Tallinn restaurant owners reported that Wolt and Bolt charged 20 to 30 percent commission and that Wolt would not negotiate, and they organized to push back. Wolt said its fees covered courier pay, support and app development.
Source: ERR NewsIn March 2026 Wolt couriers in Cyprus went on strike, saying pay rates kept falling. Wolt disputed how many couriers took part and pointed to a 2024 collective agreement.
Source: Cyprus MailBuild it with Ordering.co
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Ordering.co is not affiliated with, endorsed by or sponsored by Wolt. Names and trademarks belong to their owners and are used here for commentary and education. Facts come from the public sources listed on this page, checked in October 2026.
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