Ordering.co vs Yelo
Yelo by Jungleworks sells marketplace plans priced by order volume, with native apps and delivery management as separate paid add-ons on its annual plans. Ordering.co gives your marketplace the infrastructure enterprise brands run on: more channels on one catalog, auto-scaling capacity, and an open platform your team can build on.
| Capability | Ordering.co | Yelo |
|---|---|---|
| Order with Google | Included | Not listed |
| Kitchen and pickup displays | Included | Not listed |
| POS phone ordering extension | Included | Not listed |
| MCP for AI tools | Included | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why marketplaces choose Ordering.co over Yelo
The same five reasons come up in every evaluation.
Enterprise-proven
Technology proven with enterprise brands
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Your marketplace starts on infrastructure that has already carried that load, with the multi-brand, multi-store, and call center operations that growth demands.
Millions of orders a month
Infrastructure that scales with every peak
Ordering.co runs on auto-scaling infrastructure that can process millions of orders a month. A launch, a campaign, or a new city adds capacity automatically instead of forcing a replatform.
20+ products, 1,500+ features
More products and more functionality, without add-on quotes
Yelo's plans list no call center console, no voice ordering, no Order with Google, and no kitchen or pickup displays, and its native mobile apps and delivery management are separate add-ons on its annual plans, quoted on request. Ordering.co brings more than 20 products and more than 1,500 features included in the platform: self-ordering kiosks, a call center console, AI ordering agents, a dashboard, and delivery operations on the same catalog and order flow.
API, MCP, source code
An open platform that invites innovation
Connect any system through the Ordering.co API and webhooks, plug AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps.
12+ years
Twelve years of ordering technology behind you
Ordering.co has been building ordering technology for more than 12 years, and the platform reflects the operating lessons of every brand, marketplace, and delivery business on it.
Side by side
Every row is something your marketplace can run on Ordering.co.
| Capability | Ordering.co | Yelo |
|---|---|---|
| Ordering channels | ||
| Marketplace website and customer apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts. | A storefront and a hybrid customer app on annual plans. Branded native apps come on its Scale and Elite bundles or as an add-on. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store. | Yelo Kiosk, for restaurants only, sold as a separate subscription quoted per business. |
| Call center console | Agents find customers by phone number, take orders, and reorder from one screen. | Admins can create orders from the dashboard. No call center console is listed. |
| AI ordering by WhatsApp and voice | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | A WhatsApp ordering bot through Hippo. Hippo's voice agent handles support calls, not ordering. |
| Order with Google | Customers start an order from your Google Business Profile. | Not listed |
| Store and delivery operations | ||
| Merchant app and dashboard | Ordering Merchant on web, iOS, and Android, plus a dashboard for stores, menus, users, orders, and reports. | A vendor app and an admin dashboard for orders, stores, and analytics. |
| Kitchen and pickup displays | Send orders to a kitchen display and show customers which orders are ready for pickup. | Not listed |
| POS phone ordering extension | Create phone orders in your POS with customer details filled in automatically. | Not listed |
| Loyalty levels | Tiered loyalty programs that reward repeat customers, alongside points, wallets, and gift cards. | Loyalty points, a wallet, and levels, plus a gift card extension. |
| Drivers and delivery partners | Driver App and Ordering Delivery, plus connected partners with per-store selection and fallback rules. | Tookan delivery management and driver apps on its Elite bundle, or as an add-on to annual plans. |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included on every plan. | API access and webhooks. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | Not listed |
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | The frontend codebase on its top Yelo Elite bundle, quoted on request. |
| White-label reseller program | Agencies resell Ordering.co products under their own brand. | A Reseller Partner track that resells Jungleworks products for incentives. Commission and white-labeling terms are not published. |
| Custom features | Build them yourself on the API and source code, or with a dedicated Ordering.co team. | Custom work through Jungleworks, or developer access on its top Elite bundle. |
“Not listed” means the capability does not appear in Yelo's product lineup. Confirm scope and terms with each provider.
Where Yelo stops
What operators run into as a Yelo marketplace grows.
A fee on every order past the plan's allowance
Each annual plan includes a fixed order volume, at $0.10 per additional order once you pass it: 12,000 orders a year on Store, 18,000 on Brand, and 24,000 on Marketplace.
A one-time setup cost on every plan
Yelo's published pricing lists a one-time setup cost of $3,000 on the Store, Brand, and Marketplace plans, on top of the monthly subscription.
Native apps and delivery management cost extra
Branded iOS and Android apps and the Delivery Management add-on for dispatch, routing, and tracking are priced separately from the base plan on its annual plans and quoted on request, not included in the published Store, Brand, or Marketplace price.
No call center, voice ordering, or Order with Google
Yelo's product and help pages list no call center console, no voice ordering, and no Order with Google.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyHow to move from Yelo to Ordering.co
A Yelo move is a multi-vendor import, not a single menu paste. Build and test the new marketplace while Yelo stays live, then switch the domain and apps once the checks pass.
What moves
Merchants and catalogs
Merchant records, products, categories, options, prices, and images from your Yelo CSV catalogue export, checked with one merchant before the full import.
Customers and order history
Customer records and order history that Yelo's CSV export contains and that your data rights allow, including loyalty and wallet balances you record separately.
Drivers and delivery setup
Your driver roster, delivery zones, and fees, plus the delivery partners you reconnect with your own provider accounts.
Domain and apps
Your marketplace domain points to the new storefront. With the same developer accounts and app listing, the new build can ship as an update under the existing icon.
Payments and integrations
Payment gateway, POS, and delivery connections, reconfigured against your existing provider accounts where the provider supports it.
How the move runs
Export your Yelo data
Export merchants, products, customers, and orders from the Yelo admin dashboard as CSV, and keep those files as your own backup. Record settings the export may not include, such as delivery zones, fees, coupons, and loyalty or wallet balances.
Map plans to products
Match the storefront, hybrid app, vendor app, and any Mobile Apps or Delivery Management add-ons you run today to Ordering Web, Ordering Apps, Ordering Merchant, and the Driver App with Ordering Delivery. Add call center, kiosk, or AI agents only if the marketplace needs them.
Import and configure
Import merchants and catalogs, style the storefront, and connect payments, delivery partners, and POS. Test one merchant before you run the full batch.
Test with a few merchants
Run real orders end to end with one to three merchants you trust: dispatch, driver app, notifications, and payment settlement. Train your team and merchants on the new tools before customers see them.
Cut over and tell people
In a low-volume window, point your domain to the new storefront and release the app update. Tell customers, merchants, and drivers what changes, then cancel Yelo once the new marketplace is running.
Duration depends on merchant count, catalog quality, payments, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from Yelo customers
Why choose Ordering.co over Yelo?
Ordering.co is proven with enterprise brands, runs on auto-scaling infrastructure that can process millions of orders a month, and adds channels Yelo does not list: call center, voice ordering, and Order with Google. It is also open: API, webhooks, MCP, and, on eligible plans, frontend source code.
How does pricing compare?
Yelo's published plans run $199 to $399 a month billed annually, each with a $3,000 one-time setup cost, a fixed yearly order allowance, $0.10 per order past that allowance, and native apps and delivery management quoted separately. Ordering.co's Marketplace Platform is priced on account capacity and an annual term, from $500 per month billed annually. Ask for a quote at your order volume.
Will my customers need to download a new app?
Not if you keep the same developer accounts and app listing. The Ordering.co build can then ship as an app-store update under the existing icon. That path needs your Apple and Google access, a reviewed build, and store approval, which Ordering.co does not control.
Can I keep my marketplace domain?
Yes. Ordering Web runs on your own domain with an SSL certificate. At cutover you point the domain you already control to the new storefront.
What happens to my Yelo data?
Yelo's admin dashboard exports merchants, products, customers, and orders as CSV files. Keep those exports as your backup. Ordering.co can import the records those files contain and that your rights allow; the fit for each field is confirmed during the project, not assumed.
Can I run Yelo and Ordering.co at the same time during the move?
Yes. Build and test the new marketplace while Yelo keeps taking orders, then cancel Yelo only after your cutover is confirmed.
How long does a move from Yelo take?
It depends on merchant count, catalog quality, payments, delivery partners, and app-store access. There is no standard timeline; the plan for your marketplace sets the sequence, responsibilities, and dates.
Can an agency move more than one marketplace?
Yes, as a scoped project. The reseller plan, white-label presentation, and order of the portfolio move are written for each agency, and each marketplace is treated as its own import.
Yelo and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Yelo.
Move your marketplace to enterprise-grade infrastructure.
Bring the Yelo plan you run today and your merchant count. We'll show you the Ordering.co setup and the move in a live demo.