Ordering.co vs Enatega
Enatega, by Ninjas Code, sells a one-time backend and API license for a multi-vendor delivery platform that runs on servers you provide. Ordering.co gives your marketplace infrastructure it operates and auto-scales, more channels on one catalog, and an open platform your team can build on without becoming a hosting team.
| Capability | Ordering.co | Enatega |
|---|---|---|
| Self-ordering kiosk | Included | Not listed |
| Call center console | Included | Not listed |
| AI ordering by WhatsApp and voice | Included | Not listed |
| MCP for AI tools | Included | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why marketplaces choose Ordering.co over Enatega
The same five reasons come up in every evaluation.
Enterprise-proven
Technology proven with enterprise brands
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Your marketplace starts on infrastructure that has already carried that load, not a codebase you deploy and scale yourself.
Managed, auto-scaling infrastructure
No servers, database, or deployment to run
Enatega runs on servers you provide: a Node.js and MongoDB backend, dashboards, and customer, store, and rider apps. Its team can deploy them, but in its own words, "You control the uptime. You control the backup." Ordering.co runs on infrastructure Ordering.co operates and auto-scales, built to process millions of orders a month, so your team runs a marketplace instead of a hosting stack.
20+ products, 1,500+ features
More channels and functionality, ready to use
Enatega's published feature list covers a customer app, a restaurant app, a rider app, and an admin dashboard. Ordering.co brings more than 20 products and more than 1,500 features on the same catalog and order flow: self-ordering kiosks, a call center console, AI ordering agents, Order with Google, catering, table reservations, gift cards, loyalty levels, and kitchen and pickup displays.
API, MCP, frontend source code
Build on it without running it
Connect any system through the Ordering.co API and webhooks, plug AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps, all on infrastructure Ordering.co runs and scales. Enatega's own documentation says its modules "are fully customizable, but will require modifications to the code."
12+ years
Twelve years of ordering technology behind you
Ordering.co has been building ordering technology for more than 12 years, and the platform reflects the operating lessons of every brand, marketplace, and delivery business on it.
Side by side
Every row is something your marketplace can run on Ordering.co.
| Capability | Ordering.co | Enatega |
|---|---|---|
| Ordering channels | ||
| Marketplace website and customer apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts, running on infrastructure Ordering.co operates. | Customer web and mobile apps built with React, React Native, and Expo, which you configure, build, and publish under your own developer accounts. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store. | Not listed |
| Call center console | Agents find customers by phone number, take orders, and reorder from one screen. | Not listed |
| AI ordering by WhatsApp and voice | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | Not listed |
| Order with Google | Customers start an order from your Google Business Profile. | Not listed |
| Catering | Catering workflows for large, planned orders. | Not listed |
| Store and delivery operations | ||
| Merchant app and dashboard | Ordering Merchant on web, iOS, and Android, plus a dashboard for stores, menus, users, orders, and reports. | A restaurant app plus a super admin and vendor dashboard for order, menu, and commission management. |
| Kitchen and pickup displays | Send orders to a kitchen display and show customers which orders are ready for pickup. | Not listed |
| POS phone ordering extension | Create phone orders in your POS with customer details filled in automatically. | Not listed |
| Loyalty levels and gift cards | Tiered loyalty programs that reward repeat customers, alongside points, wallets, and gift cards. | Not listed |
| Drivers and delivery partners | Driver App and Ordering Delivery, plus connected partners with per-store selection and fallback rules. | A rider app with real-time tracking, a wallet, and status management for a fleet you run; no third-party delivery partner integrations are listed on Enatega's product or documentation pages. |
| Build, deploy, and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included on every plan. | A documented GraphQL API over Node.js, included with the backend license. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | Not listed |
| Infrastructure and hosting | On the managed service, Ordering.co operates, secures, and auto-scales the infrastructure your marketplace runs on. Enterprise organizations can also install it in their own AWS, Google Cloud, Microsoft Azure, or Railway account. | Self-hosted on servers you provide; Enatega's team can handle the initial deployment, while uptime, backups, and scaling stay with you. |
“Not listed” means the capability does not appear in Enatega's product lineup. Confirm scope and terms with each provider.
Where Enatega stops
What operators run into as an Enatega marketplace grows.
You run the servers
Enatega deploys onto server details you submit, and its own site says "You control the uptime. You control the backup." Database, monitoring, and scaling stay on your side.
Changes need developer work
Enatega's FAQ says the admin, super admin, and vendor modules "are fully customizable, but will require modifications to the code," so anything beyond configuration is a development task for your team.
No kiosk, call center, or AI ordering channels
Enatega's feature and documentation pages list no self-ordering kiosk, no call center console, no AI ordering by WhatsApp or voice, and no gift cards or tiered loyalty.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyHow to move from Enatega to Ordering.co
Because Enatega runs on infrastructure you already operate, you start from direct access to your own data. Build and test the new marketplace on Ordering.co, then switch the domain and apps once the checks pass.
What moves
Merchants and catalogs
Merchant records, products, categories, options, prices, and images pulled directly from your Enatega MongoDB database, checked with one merchant before the full import.
Customers and order history
Customer records, saved addresses, and order history that your database contains and that your data rights allow.
Drivers and delivery setup
Your driver roster and delivery zones, plus any delivery partners you connect through Ordering.co; Enatega's own material lists no third-party delivery partner integrations to carry over.
Domain and apps
Your marketplace domain points to the new storefront. Because you already control the developer accounts you deployed the Enatega apps under, the new build can ship as an update under the existing icon.
Payments and integrations
Payment gateway connections, reconfigured against your existing provider accounts, such as the Stripe or PayPal setup Enatega's apps use today.
How the move runs
Pull your data directly
Because Enatega runs on infrastructure you operate, you already have direct access to your MongoDB database: merchants, catalogs, customers, riders, and orders. Export the records your data rights allow and keep that export as your own backup.
Map apps to products
Match the customer app, restaurant app, rider app, and admin dashboard you run today to Ordering Web, Ordering Apps, Ordering Merchant, and the Driver App with Ordering Delivery. Add call center, kiosk, or AI agents only if the marketplace needs them.
Import and configure
Import merchants and catalogs, style the storefront, and connect payments, delivery partners, and POS. Test one merchant before you run the full batch.
Test with a few merchants
Run real orders end to end with one to three merchants you trust: dispatch, driver app, notifications, and payment settlement. Train your team and merchants on the new tools before customers see them.
Cut over and tell people
In a low-volume window, point your domain to the new storefront and release the app update. Tell customers, merchants, and drivers what changes, then retire your self-hosted Enatega deployment once the new marketplace is running.
Duration depends on merchant count, catalog quality, payments, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from Enatega customers
Why choose Ordering.co over Enatega?
Ordering.co is proven with enterprise brands and runs on infrastructure Ordering.co operates and auto-scales, so your team is not also a hosting team. It adds channels Enatega does not list: kiosk, call center, and AI ordering agents. It is also open: API, webhooks, MCP, and, on eligible plans, frontend source code, on top of the managed infrastructure.
How does pricing compare?
Enatega sells a one-time backend license, listed on its own blog from $1,997; the servers, database, and app-store accounts it runs on are yours to pay for and keep running. Ordering.co's Marketplace Platform is priced on account capacity and an annual term, from $500 per month billed annually. Ask for a quote at your order volume.
Do I need a development team to run my marketplace on Ordering.co?
No dedicated hosting team is required: Ordering.co operates and scales the infrastructure. On Enatega, the platform runs on servers you provide, and its documentation says module changes "will require modifications to the code."
Will my customers need to download a new app?
Not if you keep the same developer accounts and app listing. The Ordering.co build can then ship as an app-store update under the existing icon. That path needs your Apple and Google access, a reviewed build, and store approval, which Ordering.co does not control.
Can I keep my marketplace domain?
Yes. Ordering Web runs on your own domain with an SSL certificate. At cutover you point the domain you already control to the new storefront.
What happens to my Enatega data?
Because Enatega runs on infrastructure you operate, you already have direct access to your own MongoDB database. Ordering.co can import the merchant, customer, and order records that database contains and that your rights allow; the fit for each field is confirmed during the project, not assumed.
Can I run Enatega and Ordering.co at the same time during the move?
Yes. Build and test the new marketplace on Ordering.co while your existing Enatega deployment keeps taking orders, then retire your servers only after cutover.
Can an agency move more than one marketplace?
Yes, as a scoped project. The reseller plan, white-label presentation, and order of the portfolio move are written for each agency, and each marketplace is treated as its own import.
Enatega and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Enatega.
Move your marketplace off a codebase you maintain yourself.
Bring the Enatega setup you run today and your merchant count. We'll show you the Ordering.co setup and the move in a live demo.