Ordering.co vs Sharetribe
Sharetribe is a general-purpose no-code builder for rental, service, and product marketplaces. Ordering.co is built for ordering and delivery marketplaces: restaurants, groceries, and local stores on one catalog, with merchant order operations, drivers and dispatch, and delivery partners already connected.
| Capability | Ordering.co | Sharetribe |
|---|---|---|
| Self-ordering kiosk | Included | Not listed |
| Call center console | Included | Not listed |
| AI ordering by WhatsApp and voice | Included | Not listed |
| Kitchen and pickup displays | Included | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why ordering marketplaces choose Ordering.co over Sharetribe
Sharetribe gives you a generic transaction engine. Ordering.co gives you the ordering and delivery operation on top of it.
Built for ordering
A platform built for catalogs and menus, not generic listings
Sharetribe's listing types are built for bookings, purchases, negotiations, and digital downloads across any kind of marketplace. Ordering.co starts from a catalog and menu model built for restaurants, groceries, and local stores, with the pickup, delivery, and dine-in order flow that ordering needs.
Enterprise-proven
Technology proven with enterprise brands
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Your marketplace starts on infrastructure that has already carried that load.
Millions of orders a month
Infrastructure that scales with every peak
Ordering.co runs on auto-scaling infrastructure that can process millions of orders a month. A launch, a campaign, or a new city adds capacity automatically instead of forcing a replatform or a custom build.
20+ products, 1,500+ features
Merchant operations and delivery built in
Ordering.co brings more than 20 products and more than 1,500 features: a merchant app and dashboard, kitchen and pickup displays, a driver app, and connected delivery partners on the same catalog and order flow. Sharetribe's own guides describe a restaurant-specific menu builder and driver assignment as custom work you or a developer add on top of its generic transaction engine.
Kiosk, call center, AI
Every ordering channel on one catalog
Add Ordering Kiosk in the store, a call center console for phone orders, and AI Ordering Agents that take orders by voice, WhatsApp, chat, and web, all on the same catalog and order flow as your marketplace website and apps.
12+ years
Twelve years of ordering technology behind you
Ordering.co has been building ordering technology for more than 12 years, and the platform reflects the operating lessons of every restaurant, marketplace, and delivery business on it.
Side by side
Every row is something your ordering marketplace can run on Ordering.co. Sharetribe is a general no-code marketplace builder without ordering and delivery features built in.
| Capability | Ordering.co | Sharetribe |
|---|---|---|
| Catalog and ordering channels | ||
| Catalog and menus for restaurants, groceries, and stores | A catalog and menu model built for ordering: categories, options, modifiers, availability, and pricing by store. | Generic listing types for bookings, purchases, negotiations, and digital downloads, not a food or grocery catalog model. |
| Ordering checkout: pickup, delivery, and dine-in | A checkout built for ordering, with pickup, delivery, dine-in, and QR ordering in the same flow. | Generic booking and purchase flows; product listings offer pickup or shipping, with no local-delivery or dine-in ordering flow. |
| Marketplace website and customer apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts. | A no-code website builder with a custom domain from the Pro plan, plus a mobile app wrapper or custom app build. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store. | Not listed |
| Call center console | Agents find customers by phone number, take orders, and reorder from one screen. | Not listed |
| AI ordering by WhatsApp and voice | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | Not listed |
| Store and delivery operations | ||
| Merchant app and dashboard for order operations | Ordering Merchant on web, iOS, and Android, plus a dashboard for stores, menus, users, orders, and reports. | An admin panel to manage marketplace users, listings, and transactions, not a per-store order-operations app for merchants. |
| Kitchen and pickup displays | Send orders to a kitchen display and show customers which orders are ready for pickup. | Not listed |
| POS phone ordering extension | Create phone orders in your POS with customer details filled in automatically. | Not listed |
| Drivers and dispatch | Driver App for your own fleet, with order assignment and delivery status tied to the order record. | No native driver app or order-dispatch tool; its own guides describe driver assignment as custom logic you or a developer build on the API. |
| Delivery partners | Connected delivery networks such as Uber Direct, DoorDash Drive, and Lalamove, with per-store selection and fallback rules. | No pre-built local delivery-network integrations; shipping carriers connect through Zapier or custom Integration API work. |
| Loyalty levels and gift cards | Tiered loyalty programs that reward repeat customers, alongside points, wallets, and gift cards. | No native loyalty levels or gift cards; its developer docs describe coupons and gift cards through a custom Voucherify integration. |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included on every plan. | Marketplace API and Integration API (test environments on every plan, live marketplace from the Extend plan), Zapier from the Pro plan, and the open-source Sharetribe Web Template. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | A documentation MCP server for its developer docs; no MCP connection to your marketplace account. |
| White-label reseller program | Agencies resell Ordering.co products under their own brand. | A referral partner program that pays a commission on new customers, not a white-label reseller program. |
| Custom features | Build them yourself on the API and source code, or with a dedicated Ordering.co team. | Built by you, an in-house developer, or a Sharetribe Expert you hire from its freelancer network. |
“Not listed” means the capability does not appear in Sharetribe's product lineup. Confirm scope and terms with each provider.
Where Sharetribe stops for an ordering marketplace
What operators run into when they try to run a restaurant, grocery, or local-store marketplace on Sharetribe.
Not built for food and grocery ordering
Sharetribe's listing and transaction types are booking, purchase, negotiation, digital download, and free messaging. Its own guide on building a marketplace like DoorDash says a restaurant-specific menu builder and driver-assignment interface are things you or a developer build on top of the platform, not features it ships.
Check current subscription and usage terms
Sharetribe changed its pricing model in October 2026. Its current pricing page describes subscription plans and usage credits, with no per-transaction Sharetribe fee. Check the current plan, included usage, any excess usage, and third-party processing before comparing total cost.
Custom code needed for the ordering operation
A custom domain and code extensions depend on the current Sharetribe product and project setup. Deeper restaurant operations, such as POS connections or real-time delivery dispatch, still need a defined integration or custom workflow; confirm the current product scope rather than relying on older Go or Flex plan names.
No merchant order operations or delivery tooling
Sharetribe's product and integration pages list no merchant order-management app, no kitchen or pickup display, no driver app, and no pre-built delivery-network connections.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyHow to move from Sharetribe to Ordering.co
Sharetribe Go was an earlier no-code builder and Flex an earlier developer-first product; current Sharetribe combines those approaches. Identify which product and custom code your marketplace actually uses, then build and test the new ordering operation while the existing marketplace remains live. Switch domains and apps only after acceptance checks pass.
What moves
Merchants and catalogs
Merchant records, listings, categories, options, prices, and images from your Sharetribe data export, checked with one merchant before the full import.
Customers and order history
Customer records, saved addresses, and order or transaction history that your export contains and that your data rights allow.
Drivers and delivery setup
Your driver roster, delivery zones, and fees, plus the delivery partners you connect with your own provider accounts.
Domain and apps
Your marketplace domain points to the new storefront. With the same developer accounts and app listing, the new build can ship as an update under the existing icon.
Payments and integrations
Payment gateway, POS, and delivery connections, reconfigured against your existing provider accounts where the provider supports it.
How the move runs
Export your Sharetribe data
Confirm the export method, fields, permissions, and any team-assisted process for the exact Sharetribe product you use. Sharetribe documents an assisted Go-to-current-Sharetribe migration; that is not an automatic export into Ordering.co. Keep a lawful copy of the data available to you and record settings or custom transaction logic outside the export.
Map your transaction flow to Ordering.co products
Match the listings, checkout, admin panel, and any custom driver or dispatch code you built to Ordering Web, Ordering Apps, Ordering Merchant, and the Driver App with Ordering Delivery.
Import and configure
Import merchants and catalogs, style the storefront, and connect payments, delivery partners, and POS. Test one merchant before you run the full batch.
Test with a few merchants
Run real orders end to end with one to three merchants you trust: dispatch, driver app, notifications, and payment settlement. Train your team and merchants on the new tools before customers see them.
Cut over and tell people
In a low-volume window, point your domain to the new storefront and release the app update. Tell customers, merchants, and drivers what changes, then cancel Sharetribe once the new marketplace is running.
Duration depends on merchant count, catalog quality, how much custom code your Sharetribe build carries, payments, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from Sharetribe customers
Why choose Ordering.co over Sharetribe for a restaurant or grocery marketplace?
Sharetribe is a general no-code marketplace builder for bookings, purchases, and rentals; its own guides describe a restaurant-specific menu builder and driver assignment as custom work you add on top. Ordering.co starts from a catalog and menu model built for ordering, with merchant order operations, kitchen and pickup displays, a driver app, and connected delivery partners already in place.
How does pricing compare?
Sharetribe changed its plans and usage model in October 2026. Compare its current subscription, included and excess usage, and third-party processing with the current Ordering.co offer for your defined scope. Do not reuse older Go/Flex plan prices or the former per-transaction Sharetribe fee.
Does Sharetribe handle restaurant menus and delivery out of the box?
Not as shipped. Sharetribe's own guide to building a food-delivery marketplace describes a restaurant-specific menu builder and a driver-assignment interface as pieces you or a developer build with AI tools or custom code on its developer platform, not built-in products.
Will my customers need to download a new app?
Not if you keep the same developer accounts and app listing. The Ordering.co build can then ship as an app-store update under the existing icon. That path needs your Apple and Google access, a reviewed build, and store approval, which Ordering.co does not control.
Can I keep my marketplace domain?
Yes. Ordering Web runs on your own domain with an SSL certificate. At cutover you point the domain you already control to the new storefront.
What happens to my Sharetribe data?
Confirm with Sharetribe which export method and fields apply to your exact product and account, especially if you still run legacy Go or custom Flex code. Ordering.co can map records that you lawfully obtain and whose fields fit the new operation; no automatic transfer or universal export scope is assumed.
Can I run Sharetribe and Ordering.co at the same time during the move?
Yes. Build and test the new marketplace while Sharetribe keeps taking orders, then cancel Sharetribe only after your cutover.
How long does a move from Sharetribe take?
It depends on merchant count, catalog quality, how much custom code your Sharetribe build carries, payments, delivery partners, and app-store access. There is no standard timeline; the plan for your marketplace sets the sequence, responsibilities, and dates.
Are Sharetribe Go and Flex the current Sharetribe product?
No. Sharetribe describes Go as its earlier no-code builder and Flex as its earlier developer-first product. The current Sharetribe combines no-code setup with code extensibility. If you operate a legacy Go or Flex marketplace, verify its export route, custom transaction flow, account access, and migration support before mapping it to Ordering.co; do not assume an automatic transfer.
Sharetribe and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Sharetribe.
Move your ordering marketplace to a platform built for it.
Bring the catalog, merchants, and order volume you run today. We'll show you the Ordering.co setup and the move in a live demo.