Ordering.co vs Sharetribe
Sharetribe is a general-purpose no-code builder for rental, service, and product marketplaces. Ordering.co is built for ordering and delivery marketplaces: restaurants, groceries, and local stores on one catalog, with merchant order operations, drivers and dispatch, and delivery partners already connected.
| Capability | Ordering.co | Sharetribe |
|---|---|---|
| Self-ordering kiosk | Included | Not listed |
| Call center console | Included | Not listed |
| AI ordering by WhatsApp and voice | Included | Not listed |
| Kitchen and pickup displays | Included | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why ordering marketplaces choose Ordering.co over Sharetribe
Sharetribe gives you a generic transaction engine. Ordering.co gives you the ordering and delivery operation on top of it.
Built for ordering
A platform built for catalogs and menus, not generic listings
Sharetribe's listing types are built for bookings, purchases, negotiations, and digital downloads across any kind of marketplace. Ordering.co starts from a catalog and menu model built for restaurants, groceries, and local stores, with the pickup, delivery, and dine-in order flow that ordering needs.
Enterprise-proven
Technology proven with enterprise brands
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Your marketplace starts on infrastructure that has already carried that load.
Millions of orders a month
Infrastructure that scales with every peak
Ordering.co runs on auto-scaling infrastructure that can process millions of orders a month. A launch, a campaign, or a new city adds capacity automatically instead of forcing a replatform or a custom build.
20+ products, 1,500+ features
Merchant operations and delivery built in
Ordering.co brings more than 20 products and more than 1,500 features: a merchant app and dashboard, kitchen and pickup displays, a driver app, and connected delivery partners on the same catalog and order flow. Sharetribe's own guides describe a restaurant-specific menu builder and driver assignment as custom work you or a developer add on top of its generic transaction engine.
Kiosk, call center, AI
Every ordering channel on one catalog
Add Ordering Kiosk in the store, a call center console for phone orders, and AI Ordering Agents that take orders by voice, WhatsApp, chat, and web, all on the same catalog and order flow as your marketplace website and apps.
12+ years
Twelve years of ordering technology behind you
Ordering.co has been building ordering technology for more than 12 years, and the platform reflects the operating lessons of every restaurant, marketplace, and delivery business on it.
Side by side
Every row is something your ordering marketplace can run on Ordering.co. Sharetribe is a general no-code marketplace builder without ordering and delivery features built in.
| Capability | Ordering.co | Sharetribe |
|---|---|---|
| Catalog and ordering channels | ||
| Catalog and menus for restaurants, groceries, and stores | A catalog and menu model built for ordering: categories, options, modifiers, availability, and pricing by store. | Generic listing types for bookings, purchases, negotiations, and digital downloads, not a food or grocery catalog model. |
| Ordering checkout: pickup, delivery, and dine-in | A checkout built for ordering, with pickup, delivery, dine-in, and QR ordering in the same flow. | Generic booking and purchase flows; product listings offer pickup or shipping, with no local-delivery or dine-in ordering flow. |
| Marketplace website and customer apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts. | A no-code website builder with a custom domain from the Pro plan, plus a mobile app wrapper or custom app build. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store. | Not listed |
| Call center console | Agents find customers by phone number, take orders, and reorder from one screen. | Not listed |
| AI ordering by WhatsApp and voice | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | Not listed |
| Store and delivery operations | ||
| Merchant app and dashboard for order operations | Ordering Merchant on web, iOS, and Android, plus a dashboard for stores, menus, users, orders, and reports. | An admin panel to manage marketplace users, listings, and transactions, not a per-store order-operations app for merchants. |
| Kitchen and pickup displays | Send orders to a kitchen display and show customers which orders are ready for pickup. | Not listed |
| POS phone ordering extension | Create phone orders in your POS with customer details filled in automatically. | Not listed |
| Drivers and dispatch | Driver App for your own fleet, with order assignment and delivery status tied to the order record. | No native driver app or order-dispatch tool; its own guides describe driver assignment as custom logic you or a developer build on the API. |
| Delivery partners | Connected delivery networks such as Uber Direct, DoorDash Drive, and Lalamove, with per-store selection and fallback rules. | No pre-built local delivery-network integrations; shipping carriers connect through Zapier or custom Integration API work. |
| Loyalty levels and gift cards | Tiered loyalty programs that reward repeat customers, alongside points, wallets, and gift cards. | No native loyalty levels or gift cards; its developer docs describe coupons and gift cards through a custom Voucherify integration. |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included on every plan. | Marketplace API and Integration API (test environments on every plan, live marketplace from the Extend plan), Zapier from the Pro plan, and the open-source Sharetribe Web Template. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | A documentation MCP server for its developer docs; no MCP connection to your marketplace account. |
| White-label reseller program | Agencies resell Ordering.co products under their own brand. | A referral partner program that pays a commission on new customers, not a white-label reseller program. |
| Custom features | Build them yourself on the API and source code, or with a dedicated Ordering.co team. | Built by you, an in-house developer, or a Sharetribe Expert you hire from its freelancer network. |
“Not listed” means the capability does not appear in Sharetribe's product lineup. Confirm scope and terms with each provider.
Where Sharetribe stops for an ordering marketplace
What operators run into when they try to run a restaurant, grocery, or local-store marketplace on Sharetribe.
Not built for food and grocery ordering
Sharetribe's listing and transaction types are booking, purchase, negotiation, digital download, and free messaging. Its own guide on building a marketplace like DoorDash says a restaurant-specific menu builder and driver-assignment interface are things you or a developer build on top of the platform, not features it ships.
A fee on every transaction
Every plan with a live marketplace charges a per-transaction fee of up to $0.19 on top of the subscription, once a plan's free monthly transaction allowance is used.
Custom code needed for the ordering operation
Custom domains start at the Pro plan ($199/month billed yearly), and a custom mobile app needs the Extend plan ($299/month billed yearly) with code changes to the marketplace. Deeper operational pieces, such as POS integrations or real-time delivery dispatch, are explicitly custom developer-platform work.
No merchant order operations or delivery tooling
Sharetribe's product and integration pages list no merchant order-management app, no kitchen or pickup display, no driver app, and no pre-built delivery-network connections.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyHow to move from Sharetribe to Ordering.co
A Sharetribe marketplace is a custom transaction-engine build, not a single menu paste. Build and test the new ordering marketplace while Sharetribe stays live, then switch the domain and apps once the checks pass.
What moves
Merchants and catalogs
Merchant records, listings, categories, options, prices, and images from your Sharetribe data export, checked with one merchant before the full import.
Customers and order history
Customer records, saved addresses, and order or transaction history that your export contains and that your data rights allow.
Drivers and delivery setup
Your driver roster, delivery zones, and fees, plus the delivery partners you connect with your own provider accounts.
Domain and apps
Your marketplace domain points to the new storefront. With the same developer accounts and app listing, the new build can ship as an update under the existing icon.
Payments and integrations
Payment gateway, POS, and delivery connections, reconfigured against your existing provider accounts where the provider supports it.
How the move runs
Export your Sharetribe data
Request a full marketplace data export from Sharetribe and keep that file as your own backup. Record settings the export may not include, such as delivery zones, fees, and any custom transaction-flow logic your team built.
Map your transaction flow to Ordering.co products
Match the listings, checkout, admin panel, and any custom driver or dispatch code you built to Ordering Web, Ordering Apps, Ordering Merchant, and the Driver App with Ordering Delivery.
Import and configure
Import merchants and catalogs, style the storefront, and connect payments, delivery partners, and POS. Test one merchant before you run the full batch.
Test with a few merchants
Run real orders end to end with one to three merchants you trust: dispatch, driver app, notifications, and payment settlement. Train your team and merchants on the new tools before customers see them.
Cut over and tell people
In a low-volume window, point your domain to the new storefront and release the app update. Tell customers, merchants, and drivers what changes, then cancel Sharetribe once the new marketplace is running.
Duration depends on merchant count, catalog quality, how much custom code your Sharetribe build carries, payments, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from Sharetribe customers
Why choose Ordering.co over Sharetribe for a restaurant or grocery marketplace?
Sharetribe is a general no-code marketplace builder for bookings, purchases, and rentals; its own guides describe a restaurant-specific menu builder and driver assignment as custom work you add on top. Ordering.co starts from a catalog and menu model built for ordering, with merchant order operations, kitchen and pickup displays, a driver app, and connected delivery partners already in place.
How does pricing compare?
Sharetribe's live plans run from $99 to $299 per month billed yearly, plus a per-transaction fee of $0.19 or less once a plan's free monthly transactions are used. Ordering.co's Marketplace Platform is priced on account capacity and an annual term, from $500 per month billed annually. Ask for a quote at your order volume.
Does Sharetribe handle restaurant menus and delivery out of the box?
Not as shipped. Sharetribe's own guide to building a food-delivery marketplace describes a restaurant-specific menu builder and a driver-assignment interface as pieces you or a developer build with AI tools or custom code on its developer platform, not built-in products.
Will my customers need to download a new app?
Not if you keep the same developer accounts and app listing. The Ordering.co build can then ship as an app-store update under the existing icon. That path needs your Apple and Google access, a reviewed build, and store approval, which Ordering.co does not control.
Can I keep my marketplace domain?
Yes. Ordering Web runs on your own domain with an SSL certificate. At cutover you point the domain you already control to the new storefront.
What happens to my Sharetribe data?
Sharetribe's pricing FAQ confirms you own your data and can request a full marketplace export. Ordering.co can import the records that export contains and that your rights allow; the fit for each field is confirmed during the project, not assumed.
Can I run Sharetribe and Ordering.co at the same time during the move?
Yes. Build and test the new marketplace while Sharetribe keeps taking orders, then cancel Sharetribe only after your cutover.
How long does a move from Sharetribe take?
It depends on merchant count, catalog quality, how much custom code your Sharetribe build carries, payments, delivery partners, and app-store access. There is no standard timeline; the plan for your marketplace sets the sequence, responsibilities, and dates.
Sharetribe and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Sharetribe.
Move your ordering marketplace to a platform built for it.
Bring the catalog, merchants, and order volume you run today. We'll show you the Ordering.co setup and the move in a live demo.