Ordering.co vs Deonde
Deonde sells a tiered white-label platform priced by order volume, with features unlocked plan by plan. Ordering.co gives your marketplace the infrastructure enterprise brands run on: more channels on one catalog, auto-scaling capacity, and an open platform your team can build on.
| Capability | Ordering.co | Deonde |
|---|---|---|
| AI ordering by WhatsApp and voice | Included | Not listed |
| Gift cards | Included | Not listed |
| MCP for AI tools | Included | Not listed |
| Frontend source code license | Eligible plans | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why marketplaces choose Ordering.co over Deonde
The same five reasons come up in every evaluation.
Enterprise-proven
Technology proven with enterprise brands
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Your marketplace starts on infrastructure that has already carried that load, with the multi-brand, multi-store, and call center operations that growth demands.
Millions of orders a month
Infrastructure that scales with every peak
Ordering.co runs on auto-scaling infrastructure that can process millions of orders a month. A launch, a campaign, or a new city adds capacity automatically instead of forcing a replatform.
20+ products, 1,500+ features
More products and more functionality
Deonde sells a website, a customer app, a merchant app, and a driver app across tiered plans, with a call center dashboard and a kiosk listed among its integrations. Ordering.co brings more than 20 products and more than 1,500 features: self-ordering kiosks, a call center console, AI ordering agents, a dashboard, and delivery operations on the same catalog and order flow.
API, MCP, source code
An open platform that invites innovation
Connect any system through the Ordering.co API and webhooks, plug AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps. Deonde is a fully managed platform: its team deploys, hosts, and updates your instance, and new integrations you request are prioritized on its roadmap.
12+ years
Twelve years of ordering technology behind you
Ordering.co has been building ordering technology for more than 12 years, and the platform reflects the operating lessons of every brand, marketplace, and delivery business on it.
Side by side
Every row is something your marketplace can run on Ordering.co.
| Capability | Ordering.co | Deonde |
|---|---|---|
| Ordering channels | ||
| Marketplace website and customer apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts. | Ordering Website and a white-label Customer App published under your brand and developer accounts, sold across Deonde's plan tiers. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store. | Listed as an ordering channel among Deonde's integrations; no dedicated kiosk product page, hardware guidance, or setup details are published. |
| Call center console | Agents find customers by phone number, take orders, and reorder from one screen. | A call center dashboard where agents search customers by phone or name and build orders manually from the full menu; dispatch is automatic once the order is created. |
| AI ordering by WhatsApp and voice | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | Not listed |
| Order with Google | Customers start an order from your Google Business Profile. | An Order Online button on Google Search and Maps through Google Business Profile, linking to the branded ordering page. |
| Table reservations | Table reservations sent to the store team. | Table reservations in Ressto, its restaurant product. |
| Store and delivery operations | ||
| Merchant app and dashboard | Ordering Merchant on web, iOS, and Android, plus a dashboard for stores, menus, users, orders, and reports. | Partner (Merchant) App and an Admin Panel with multi-location management, role-based access, and reporting. |
| Kitchen and pickup displays | Send orders to a kitchen display and show customers which orders are ready for pickup. | Kitchen display for table orders; no pickup display listed. |
| POS phone ordering extension | Create phone orders in your POS with customer details filled in automatically. | Not listed |
| Gift cards | Gift cards, alongside points, wallets, and tiered loyalty levels. | Not listed |
| Drivers and delivery partners | Driver App and Ordering Delivery, plus connected partners with per-store selection and fallback rules. | Driver App with GPS tracking, plus regional delivery partners such as Stuart, Lalamove, and Borzo, and a custom API for local fleets, available by market. |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included on every plan. | An open REST API for custom integrations. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | Not listed |
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | Not listed |
| White-label reseller program | Agencies resell Ordering.co products under their own brand. | A partner program that pays referral commissions of 10-20% and offers optional white-label branding for Growth and Enterprise partners; Deonde's team still handles the technical setup and support for referred clients. |
| Custom features | Build them yourself on the API and source code, or with a dedicated Ordering.co team. | Requested through Deonde's team and prioritized on its product roadmap; the open API supports custom integrations, not core feature changes. |
“Not listed” means the capability does not appear in Deonde's product lineup. Confirm scope and terms with each provider.
Where Deonde stops
What operators run into as a Deonde marketplace grows.
A per-order fee once you pass your plan's cap
Deonde Express's Pro, Premium, and Growth plans include 2,000, 5,000, and 9,000 orders a month, and charge $0.10 for every order beyond that limit, on top of the monthly subscription.
Core features gated by plan tier
Loyalty and rewards are a Premium-and-up feature; the branded Partner App and white-label admin dashboard are Growth only. A branded customer app on the Pro plan is a $499 one-time add-on per app.
A managed platform, not a licensed one
Deonde says its team deploys, hosts, and updates your white-label apps and website, and that you don't need developers or a tech team. Its product and pricing pages list no source-code license or self-hosting option.
No AI ordering agent for WhatsApp or voice
Deonde's WhatsApp ordering is a click-to-order link to a branded checkout page, not a conversational agent, and its product pages list no voice ordering channel.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyHow to move from Deonde to Ordering.co
A Deonde move is a multi-vendor import, not a single menu paste. Build and test the new marketplace while Deonde stays live, then switch the domain and apps once the checks pass.
What moves
Vendors and catalogs
Merchant records, products, categories, prices, and images from Deonde's data export, checked with one vendor before the full import.
Customers and order history
Customer records, saved addresses, loyalty point balances, and order history that Deonde's export and API contain and that your data rights allow.
Drivers and delivery setup
Your driver roster, delivery zones, and fees, plus the regional delivery partners you reconnect with your own provider accounts.
Domain and apps
Your ordering domain points to the new storefront. With the same developer accounts and app listing, the new build can ship as an update under the existing icon.
Payments and integrations
Payment gateway, POS, and delivery connections, reconfigured against your existing provider accounts where the provider supports it.
How the move runs
Export your Deonde data
Pull customers, vendors, products, drivers, and orders from Deonde's admin using its data export and API, and keep that file as your own backup. Record settings the export may not include, such as delivery zones, loyalty tiers, and coupons.
Map plan tiers to products
Match the website, customer app, merchant app, driver app, and admin panel you run today to Ordering Web, Ordering Apps, Ordering Merchant, and the Driver App with Ordering Delivery. Add call center, kiosk, or AI agents only if the marketplace needs them.
Import and configure
Import vendors and catalogs, style the storefront, and connect payments, delivery partners, and POS. Test one vendor before you run the full batch.
Test with a few vendors
Run real orders end to end with one to three vendors you trust: dispatch, driver app, notifications, and payment settlement. Train your team and vendors on the new tools before customers see them.
Cut over and tell people
In a low-volume window, point your domain to the new storefront and release the app update. Tell customers, vendors, and drivers what changes, then cancel Deonde once the new marketplace is running.
Duration depends on vendor count, catalog quality, payments, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from Deonde customers
Why choose Ordering.co over Deonde?
Ordering.co is proven with enterprise brands, runs on auto-scaling infrastructure that can process millions of orders a month, and adds an AI ordering agent for WhatsApp and voice conversations. It is also open: API, webhooks, MCP, and, on eligible plans, frontend source code.
How does pricing compare?
Deonde's Express plans charge a monthly subscription tied to an order cap: $99, $249, or $399 a month for 2,000, 5,000, or 9,000 orders, plus $0.10 for every order over that cap. Ordering.co's Marketplace Platform, priced on account capacity and an annual term, from $500 per month billed annually. Ask for a quote at your order volume.
Will my customers need to download a new app?
Not if you keep the same developer accounts and app listing. The Ordering.co build can then ship as an app-store update under the existing icon. That path needs your Apple and Google access, a reviewed build, and store approval, which Ordering.co does not control.
Can I keep my ordering domain?
Yes. Ordering Web runs on your own domain with an SSL certificate. At cutover you point the domain you already control to the new storefront.
What happens to my Deonde data?
Deonde's admin exports data and offers API access for customers, vendors, products, drivers, and orders. Ordering.co can import the records those exports contain and that your rights allow; the fit for each field is confirmed during the project, not assumed.
Can I run Deonde and Ordering.co at the same time during the move?
Yes. Build and test the new marketplace while Deonde keeps taking orders, then cancel Deonde only after your cutover is confirmed.
How long does a move from Deonde take?
It depends on vendor count, catalog quality, payments, delivery partners, and app-store access. There is no standard timeline; the plan for your marketplace sets the sequence, responsibilities, and dates.
Can an agency move more than one marketplace?
Yes, as a scoped project. The reseller plan, white-label presentation, and order of the portfolio move are written for each agency, and each marketplace is treated as its own import.
Deonde and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Deonde.
Move your marketplace to enterprise-grade infrastructure.
Bring the Deonde plan you run today and your vendor count. We'll show you the Ordering.co setup and the move in a live demo.