Ordering.co vs VTEX
VTEX provides marketplace capabilities for retailers that onboard third-party sellers and coordinate catalogs, commissions, payments, and fulfillment. Ordering.co connects your marketplace website and apps with merchant operations and local delivery. Both can support a marketplace; the decision is how sellers publish, how each order reaches the store, and who fulfills the promise to a nearby customer.
| Capability | Ordering.co | VTEX |
|---|---|---|
| Native app for the operator’s drivers | Included | Not listed |
| Driver shift activation | Included | Not listed |
| Photo or video delivery proof | Included | Not listed |
| Included merchant and driver frontend code | Included | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why local marketplace operators evaluate Ordering.co
Focus the evaluation on your merchant shift and delivery model, alongside the marketplace commercial rules.
Connect the marketplace to merchant teams
Each store manages its menu, availability, hours, and incoming orders through the merchant workflow. Define which changes a merchant can make and which belong to the operator.
Use the same order through delivery
Connect preparation to driver assignment, customer tracking, and delivery proof. Demonstrate the shift with your own drivers and any supported courier providers.
Keep web and app checkout aligned
One checkout across stores works on the marketplace website and app. Test the cart, fees, availability, and separate store handoffs on both surfaces.
Compare the work each platform must do
A retail marketplace and a local delivery marketplace share seller and checkout needs. Local-driver workflows marked not listed refer to the cited VTEX offer, not every custom app or logistics partner.
| Capability | Ordering.co | VTEX |
|---|---|---|
| Marketplace foundation | ||
| Sellers and catalogs | Operate stores and merchants with their menus, hours, orders, and delivery; one checkout across stores works on web and app. | VTEX supplies seller onboarding, catalog management, and Seller Portal or API integration paths. The marketplace operator is responsible for onboarding support. |
| Commissions and payment scope | Configure merchant payments with a supported provider and agreed commission, settlement, and refund model. Verify countries and account eligibility. | VTEX markets split payments and commission management and documents seller commission configuration. Confirm the gateway, seller eligibility, settlement, and partial refunds for your contract. |
| Fulfillment ownership | Stores work incoming orders and coordinate local delivery through merchant and driver workflows. | VTEX describes distributed order management, ship-from-seller, dropship, and hybrid fulfillment. Define how those rules translate into your local preparation and handoff. |
| Local delivery operation | ||
| Native app for the operator’s drivers | A native Driver App connects assignments, live location, and PIN, photo, signature, or video proof of delivery to the order. | Not listed |
| Driver shift activation | Configure driver schedule windows and automatic activation or deactivation; drivers can complete their last assigned order before deactivation. | Not listed |
| Photo or video delivery proof | Capture a photo, signature, PIN, or video as proof attached to the delivery workflow. | Not listed |
| Included merchant and driver frontend code | Open-source web, customer app, Merchant App, Driver App, and Dashboard frontend code is included with every product. The backend is managed by default. | Not listed |
“Not listed” means the capability does not appear in VTEX's product lineup. Confirm scope and terms with each provider.
Scope and costs to settle before choosing
Commercial scope checked October 21, 2026. Compare the same seller count, order volume, payment model, and service areas.
Get a scoped VTEX quote
VTEX’s get-started page directs buyers to its team for pricing and implementation. Request the platform scope, applicable commercial metric, seller requirements, partner apps, payment fees, and implementation work in writing. An undisclosed rate is not zero.
Do not equate a shipping promise with dispatch
Test preparation time, store availability, service-area eligibility, driver assignment, customer tracking, and a failed delivery. A shipping or seller integration alone does not demonstrate these local workflows.
Budget the marketplace operator’s work
Assign seller onboarding, catalog approval, support, cancellations, refunds, settlement disputes, and reconciliation. Include the people and connected providers in both proposals; software does not recruit sellers or supply drivers automatically.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyPilot two sellers and one local service area
Keep the existing marketplace live while you validate the smallest representative catalog, checkout, and fulfillment path.
What moves
Sellers, offers, and availability
Map seller identifiers, product offers, categories, modifiers, stock updates, hours, fees, and service areas. Decide the catalog and price authority for every seller.
Buyer and financial records
Request permitted exports and consent records. Reconcile open orders, commissions, unsettled payouts, and refunds before moving accounts or closing a contract.
How the move runs
Agree the seller handoff
Choose how each seller receives orders and maintains its catalog. Define failure handling, duplicate prevention, and support owners for every connection.
Test a mixed cart and exceptions
Place a multi-store cart where required, then make one seller unavailable and partially refund an order. Check merchant records, payment allocation, driver handoff, and buyer tracking.
Move the accepted service area
Train merchants and dispatchers, switch the agreed traffic, and reconcile both systems. Keep prior-order access and a rollback owner until the new flow is accepted.
No automatic VTEX seller migration, native VTEX-to-Ordering.co connector, or universal gateway portability is established here.
Questions about VTEX and Ordering.co
Does VTEX support operating a marketplace?
Yes. Its official material describes seller onboarding, catalogs, commissions, payments, and fulfillment. Evaluate the local-ordering operation around that foundation rather than treating VTEX as only a single-store website.
What changes when the marketplace delivers locally?
Preparation capacity, hours, service areas, time-sensitive availability, drivers, and customer tracking become part of each order. Demonstrate those requirements with a real seller and dispatch team before comparing cost.
Can we keep seller ERP systems?
Map each confirmed connection and identify the owner of catalog, stock, order status, and financial records. API availability is not proof that every seller’s existing integration will work unchanged.
VTEX and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with VTEX.
Bring two sellers and one delivery promise.
Use a real catalog, commission model, mixed cart, and local dispatch scenario to compare Ordering.co’s workflow and a scoped commercial proposal.