Ordering.co vs Elluminati
Elluminati sells EDelivery, an UberEats-clone app package you license, with source code only on its top package and support that ends after 3 or 6 months. Ordering.co gives your marketplace the infrastructure enterprise brands run on: more channels on one catalog, auto-scaling capacity, and an open platform your team can build on.
| Capability | Ordering.co | Elluminati |
|---|---|---|
| Self-ordering kiosk | Included | Not listed |
| Call center console | Included | Not listed |
| AI ordering by WhatsApp and voice | Included | Add-on |
| Order with Google | Included | Not listed |
| Kitchen and pickup displays | Included | Not listed |
| POS phone ordering extension | Included | Not listed |
| MCP for AI tools | Included | Not listed |
Add-on: only through third-party apps or paid extensions.
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why marketplaces choose Ordering.co over Elluminati
The same five reasons come up in every evaluation.
Enterprise-proven
Technology proven with enterprise brands
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Your marketplace starts on infrastructure that has already carried that load, with the multi-brand, multi-store, and call center operations that growth demands.
Millions of orders a month
Infrastructure that scales with every peak
Ordering.co runs on managed, auto-scaling AWS infrastructure that can process millions of orders a month. A launch, a campaign, or a new city adds capacity automatically instead of forcing a replatform.
20+ products, 1,500+ features
More products and more functionality
Elluminati sells EDelivery as customer, provider, and store apps with an admin panel, under a single-use license. Ordering.co brings more than 20 products and more than 1,500 features: self-ordering kiosks, a call center console, AI ordering agents, a dashboard, and delivery operations on the same catalog and order flow.
API, MCP, source code
An open platform that invites innovation
Connect any system through the Ordering.co API and webhooks, plug AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps. On Elluminati's EDelivery pricing, source code comes only with the top Enterprise package, and included support ends after 3 or 6 months on its Advance and Enterprise packages.
12+ years
Twelve years of ordering technology behind you
Ordering.co has been building ordering technology for more than 12 years, and the platform reflects the operating lessons of every brand, marketplace, and delivery business on it.
Side by side
Every row is something your marketplace can run on Ordering.co.
| Capability | Ordering.co | Elluminati |
|---|---|---|
| Ordering channels | ||
| Marketplace website and customer apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts. | Customer, provider, and store Android and iOS apps plus web consoles, sold as a single-use license package under Elluminati's EDelivery product. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store. | Not listed |
| Call center console | Agents find customers by phone number, take orders, and reorder from one screen. | Not listed |
| AI ordering by WhatsApp and voice | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | Add-onWhatsApp and voice AI assistants, sold as add-ons to the EDelivery package. |
| Order with Google | Customers start an order from your Google Business Profile. | Not listed |
| Store and delivery operations | ||
| Merchant app and dashboard | Ordering Merchant on web, iOS, and Android, plus a dashboard for stores, menus, users, orders, and reports. | A store app and an admin web panel included in the license, for order, menu, and revenue management. |
| Kitchen and pickup displays | Send orders to a kitchen display and show customers which orders are ready for pickup. | Not listed |
| POS phone ordering extension | Create phone orders in your POS with customer details filled in automatically. | Not listed |
| Loyalty levels and gift cards | Tiered loyalty programs that reward repeat customers, alongside points, wallets, and gift cards. | Add-onLoyalty rewards as a paid add-on; tiered loyalty levels are not listed. |
| Drivers and delivery partners | Driver App and Ordering Delivery, plus connected partners with per-store selection and fallback rules. | A provider (driver) app with route navigation, included in the license; no named third-party delivery partner integrations are listed on its product page. |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included on every plan. | "Open API's & Integration" is claimed on a comparison page, but no API reference or webhooks are published. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | Not listed |
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | Source code ownership only on the Enterprise package, which has no price on its pricing page; the Startups and Advance packages include no source code. |
| White-label reseller program | Agencies resell Ordering.co products under their own brand. | A commission-based reseller agreement for selling Elluminati's own products; white-label rebranding covers only the app you license. |
| Custom features | Build them yourself on the API and source code, or with a dedicated Ordering.co team. | Paid custom-development add-ons built by Elluminati's team; only the Enterprise package's source code lets a buyer build changes itself. |
“Not listed” means the capability does not appear in Elluminati's product lineup. Confirm scope and terms with each provider.
Where Elluminati stops
What operators run into with an Elluminati marketplace.
Support that ends, on business hours
Elluminati's EDelivery pricing lists 3 months of support on the Advance package and 6 months on Enterprise, through a ticketing system from 10:00 am to 6:00 pm IST, Monday to Friday. Support after that is a paid add-on priced on request.
Source code only on the top tier
The Startups package ($399 a month plus a $1,499 installation fee) and the Advance package ($2,999 one-time) include no source code. Source-code ownership is listed only on the Enterprise package, priced on a custom quote.
No kiosk or call center console
Elluminati's EDelivery product, feature, and pricing pages list no self-ordering kiosk and no call center console. Its WhatsApp and voice AI assistants are sold as add-ons, not included.
No published API reference, webhooks, or MCP
Elluminati's comparison page claims "Open API's & Integration," but its site publishes no API reference, no webhook events, and no MCP connection for AI tools.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyHow to move from Elluminati to Ordering.co
An Elluminati move starts from the deployment you already run. Build and test the new marketplace while your Elluminati deployment stays live, then switch the domain and apps once the checks pass.
What moves
Merchants and catalogs
Merchant records, products, categories, prices, and images, pulled from your Elluminati deployment's own database or admin export before the full import.
Customers and order history
Customer records, saved addresses, and order history stored in your licensed deployment, to the extent your data rights allow moving them.
Drivers and delivery setup
Your driver roster and delivery zones, plus the delivery partners you connect with your own provider accounts.
Domain and apps
Your marketplace domain points to the new storefront. With the same developer accounts and app listing, the new build can ship as an update under the existing icon.
Payments and integrations
Payment gateway and delivery connections, reconfigured against your existing provider accounts where the provider supports it.
How the move runs
Inventory your Elluminati deployment
List the merchants, customers, drivers, and order history in your EDelivery deployment, and export them from the admin panel or database before you plan the move.
Map your apps to products
Match the customer, provider, and store apps and admin panel you run today to Ordering Web and Apps, the Driver App with Ordering Delivery, and Ordering Merchant. Add call center, kiosk, or AI agents only if the marketplace needs them.
Import and configure
Import merchants and catalogs, style the storefront, and connect payments and delivery partners. Test one merchant before you run the full batch.
Test with a few merchants
Run real orders end to end with one to three merchants you trust: dispatch, driver app, notifications, and payment settlement. Train your team and merchants on the new tools before customers see them.
Cut over and tell people
In a low-volume window, point your domain to the new storefront and release the app update. Tell customers, merchants, and drivers what changes, then retire your Elluminati deployment once the new marketplace is running.
Duration depends on merchant count, catalog quality, payments, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from Elluminati customers
Why choose Ordering.co over Elluminati?
Ordering.co is proven with enterprise brands, runs on managed, auto-scaling infrastructure that can process millions of orders a month, and adds what Elluminati does not list: a self-ordering kiosk, a call center console, and Order with Google, with AI ordering access included instead of sold as an add-on. It is also open: API, webhooks, MCP, and, on eligible plans, frontend source code.
How does pricing compare?
Elluminati's EDelivery lists a $399-a-month Startups package plus a $1,499 installation fee, a $2,999 one-time Advance package, and an Enterprise package with no price on its pricing page that adds source code. Ordering.co's Marketplace Platform is priced on account capacity and an annual term, from $500 a month billed annually. Ask for a quote at your order volume.
Will my customers need to download a new app?
Not if you keep the same developer accounts and app listing. The Ordering.co build can then ship as an app-store update under the existing icon. That path needs your Apple and Google access, a reviewed build, and store approval, which Ordering.co does not control.
Can I keep my marketplace domain?
Yes. Ordering Web runs on your own domain with an SSL certificate. At cutover you point the domain you already control to the new storefront.
What happens to my Elluminati data?
Ordering.co can import the merchant, customer, and order records your EDelivery deployment contains and that your rights allow; the fit for each field is confirmed during the project, not assumed.
Can I run my Elluminati deployment and Ordering.co at the same time during the move?
Yes. Build and test the new marketplace while your existing deployment keeps taking orders, then retire it only after your cutover is confirmed.
How long does a move from Elluminati take?
It depends on merchant count, catalog quality, payments, delivery partners, and app-store access. There is no standard timeline; the plan for your marketplace sets the sequence, responsibilities, and dates.
I bought Elluminati's source code. Does that change the move?
No. Owning the Enterprise package's source code lets you keep building on your existing deployment, but it does not add managed auto-scaling infrastructure, a self-ordering kiosk, a call center console, or the platform updates included on every Ordering.co plan.
Elluminati and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Elluminati.
Move your marketplace to enterprise-grade infrastructure.
Bring the Elluminati package you run today and your merchant count. We'll show you the Ordering.co setup and the move in a live demo.