Ordering.co vs Owner.com
Ordering.co gives restaurant brands the reliability Owner.com promises, at a lower published price and without a guest fee on every order. Ordering channels, store operations, delivery, marketing, and loyalty run on one catalog and order flow, and a free pilot lets you prove it on your own operation.
| Capability | Ordering.co | Owner.com |
|---|---|---|
| Free pilot | Included | Not listed |
| Driver app for your own fleet | Included | Not listed |
| MCP for AI tools | Included | Not listed |
| Frontend source code license | Eligible plans | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why restaurant brands choose Ordering.co over Owner.com
Six reasons that come up when teams put the two side by side.
From $99/month
A lower published price, with no guest fee on every order
Ordering.co plans start from $99 a month per active location. Owner.com publishes $249 a month plus a 5% restaurant fee per order, or $499 a month flat, and its guests pay a 5% order support fee on every order under both plans. Ordering.co's published usage-based charges are $0.20 per qualifying delivery order and 5% of qualifying AI-attributed orders.
Enterprise-grade
Enterprise-proven, equal or better quality
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Its auto-scaling infrastructure can process millions of orders a month, so a growing brand gets the same reliability and quality that enterprise operators depend on.
Free pilot
Start with a free pilot
Prove Ordering.co on your own menus, stores, and order paths before you commit. Start with a free pilot and make the switch decision on results your team has seen for itself, not a 20-minute demo call.
20+ products, 1,500+ features
One complete platform, one catalog
Websites, branded apps, self-ordering kiosks, a call center console, AI ordering agents across voice, WhatsApp, and chat, store operations, delivery, marketing, and loyalty run on the same catalog and order flow. More than 20 products and 1,500 features come from one provider, so a new channel is a configuration, not another vendor to add.
API, MCP, source code
An open platform your team can build on
Connect any system through the Ordering.co API and webhooks, plug AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps. Your developers can change the customer experience without waiting on a vendor roadmap.
Own drivers and couriers
Deliver with your own drivers, not only a pass-through fee
Run your own fleet with the Driver App and a live delivery dashboard for assignment, batching, and proof of delivery, and add connected courier partners with per-store selection and fallback rules. Delivery margin and the guest experience stay in your hands, instead of a flat per-order fee passed straight to the guest.
Side by side
Every row is something your brand can run on Ordering.co.
| Capability | Ordering.co | Owner.com |
|---|---|---|
| Cost and commitment | ||
| Published pricing | Published plans from $99 per active location a month; usage-based charges are $0.20 per qualifying delivery order and 5% of qualifying AI-attributed orders. | $249 a month (Flexible) plus a 5% restaurant fee per order, or $499 a month (Flat Rate); guests pay a 5% order support fee on every order under both plans. |
| Free pilot | Start with a free pilot on your own operation before you commit. | Not listed |
| Ordering channels | ||
| Web ordering and branded apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts, with the source code on eligible plans. | An AI-optimized restaurant website and a branded mobile app, built and hosted by Owner.com. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store, managed from the dashboard. | Kiosk appears only as a menu channel synced from the Owner App; no kiosk product page or published pricing. |
| AI ordering agents across channels | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | AI phone ordering, offered through a waitlist, for incoming calls; no WhatsApp or chat ordering listed. |
| Your own multi-vendor marketplace | A marketplace website and app where customers buy from several stores or brands in one checkout. | Not listed |
| Store and delivery operations | ||
| Driver app for your own fleet | Driver App and delivery dashboard: automatic assignment, order batching, a live map, and proof of delivery. | Not listed |
| Courier partners | Connected delivery partners with per-store selection and fallback rules, alongside your own drivers. | Third-party couriers at a flat rate passed through to the restaurant, with an option to use in-house drivers instead. |
| Kitchen and pickup displays | Send accepted orders to a kitchen display and show customers which orders are ready for pickup. | A Kitchen Tablet takes phone and in-store orders and manages the menu and delivery; no customer-facing pickup display listed. |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included in every plan. | Not listed |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | Not listed |
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | Not listed |
| Custom features | Build them yourself on the API and source code, or with a dedicated Ordering.co team. | Owner.com's pricing page says partnering with Owner "means giving up some control over how your digital presence looks and feels." |
“Not listed” means the capability does not appear in Owner.com's product lineup. Confirm scope and terms with each provider.
Where Owner.com stops
What restaurant teams run into on Owner.com.
A guest fee on every order, under both plans
Owner.com's site states guests pay "a 5% order support fee that covers fulfillment and customer service" on all orders, in addition to the $249 or $499 monthly subscription. The Flexible plan adds a further 5% restaurant fee per order.
No driver app for your own fleet
Owner.com passes third-party courier delivery through at about $7 an order. Restaurants can use their own drivers, but Owner.com lists no driver app for them.
No public API, webhook library, MCP, or source code
Owner.com's site lists no developer API, webhooks, or MCP connection, and its own POS comparison lists Owner.com's data ownership as "Data Export" where other systems list "Export and API".
AI ordering is phone-only and on a waitlist
Owner.com's AI Phone Ordering page offers a waitlist and describes answering incoming calls only; it lists no WhatsApp, chat, or web-conversation ordering.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyRun Ordering.co in your own cloud.
Every plan runs on infrastructure Ordering.co manages for you. Organizations that need the platform inside a cloud account they control can install it on AWS, Google Cloud, Microsoft Azure, or Railway with an enterprise package.
- The whole backend: API, webhooks, and real-time.
- One contract at a fixed rate, with no charges per store or by transaction volume.
How to move from Owner.com to Ordering.co
An Owner.com move is more than a website swap. Start with a free pilot, trace how one real order moves through your operation, and switch traffic only after the checks pass while Owner.com keeps taking orders.
What moves
Menus and catalogs
Products, categories, modifiers, prices, and images, checked on one representative store before the full import.
Stores and teams
Store records, hours, service areas, handoff modes, and the roles and access levels your teams use to run the day.
Customers and loyalty history
Customer records, order history, and loyalty point balances that your Owner.com exports contain and that your data rights and retention rules allow you to move.
Domains and apps
Your ordering domain points to the new storefront. With the same developer accounts and app listing, the new build can ship as an update under the existing icon.
POS, payments, and delivery
POS, payment, delivery, loyalty, and analytics connections, reconfigured against your existing provider accounts where the provider supports it.
How the move runs
Start with a free pilot
Bring a representative menu, the order paths your guests use, and the systems that must stay connected, so the pilot tests the operation you actually run.
Trace one real order
Follow an order from menu to payment, fulfillment, support, and reporting. That path shows which decisions the new setup must keep and which ones you want to change.
Build the move map
List each domain, channel, and menu to replace; the menu, store, customer, and order data that matters for launch; who handles each order handoff; and the credentials and callbacks every connected system needs.
Configure and test
Agree on the scenarios that must work before traffic moves: a guest orders from the right store and gets a confirmation, the team accepts and completes the order, and every connected system has an owner and a fallback.
Switch store by store
Point your domain and apps to Ordering.co once the checks pass, and keep Owner.com live until the new setup has proven itself. Check your Owner.com agreement's notice period before you set the date.
Duration depends on store count, menu complexity, POS and payment connections, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from Owner.com customers
Why choose Ordering.co over Owner.com?
Ordering.co starts from $99 a month per active location, with no guest fee on every order, and runs channels, operations, delivery with your own drivers, marketing, and loyalty on one catalog and order flow. The platform is open: API, webhooks, MCP, and, on eligible plans, frontend source code. You can start with a free pilot.
How does Ordering.co's price compare to Owner.com's?
Ordering.co publishes plans from $99 a month per active location. Owner.com publishes $249 a month plus a 5% restaurant fee per order, or $499 a month flat, and its guests pay a 5% order support fee on every order under both plans. Bring your current Owner.com bill and we will compare the two at your order volume.
Can we try Ordering.co before we switch?
Yes. Start with a free pilot on your own menus, stores, and order paths, and decide on what you have seen working in your operation, not a 20-minute demo call.
Is Ordering.co built for more than one restaurant brand?
Yes. Ordering.co runs ordering for enterprise groups such as Alsea across more than 4,000 locations and ten brands, on auto-scaling infrastructure that can process millions of orders a month, so it scales from a single store to a multi-brand group.
Can we keep our POS, payment, and delivery providers?
Ordering.co connects with POS, payment, delivery, loyalty, and analytics systems. Each connection you want to keep is confirmed against your provider accounts in the move plan, and your own drivers can work alongside courier partners instead of only a pass-through delivery fee.
Can our developers build our own ordering experience?
Yes. The Ordering.co API and webhooks are included in every plan, MCP connects compatible AI tools, and the frontend source code of the storefront and apps is open source and included with every product. The backend source code is available only to enterprise organizations, under a separate license agreement and after Ordering.co approves the organization.
Can we run Ordering.co in our own cloud?
Yes, with an enterprise package. Enterprise organizations can install Ordering.co in their own AWS, Google Cloud, Microsoft Azure, or Railway account, running the same Ordering.co backend as the managed service. Bring your own cloud has its own terms: one contract for an agreed term at a fixed rate, with no charges per store or by transaction volume.
Can guests order by voice, WhatsApp, and chat, not only by phone?
Yes. AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog, not only on incoming phone calls.
How long does a move from Owner.com take?
It depends on store count, menu complexity, POS and payment connections, delivery, and app-store access. There is no standard timeline; the plan for your brand sets the sequence, responsibilities, and dates, starting with the free pilot.
Owner.com and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Owner.com.
Run enterprise-grade ordering at a lower published price.
Bring the Owner.com plan you run today, your store count, and your monthly orders. We'll show you the Ordering.co setup, the free pilot, and the cost at your volume in a live demo.