Ordering.co vs Ontabee
Ontabee sells a commission-free ordering site to single restaurants and small groups, with published plans that stop at nine locations. Ordering.co gives your brand the infrastructure enterprise chains run on: more channels on one catalog, auto-scaling capacity, and an open platform your team can build on.
| Capability | Ordering.co | Ontabee |
|---|---|---|
| Self-ordering kiosk | Included | Not listed |
| Call center console | Included | Not listed |
| Order with Google | Included | Not listed |
| POS phone ordering extension | Included | Not listed |
| MCP for AI tools | Included | Not listed |
| Frontend source code license | Eligible plans | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why restaurant brands choose Ordering.co over Ontabee
The same five reasons come up in every evaluation.
Enterprise-proven
Technology proven with enterprise brands
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Your brand starts on infrastructure that has already carried that load, with the multi-brand, multi-store, and call center operations that growth demands.
Millions of orders a month
Infrastructure that scales with every peak
Ordering.co runs on auto-scaling infrastructure that can process millions of orders a month. A launch, a campaign, or a new location adds capacity automatically instead of forcing a replatform.
20+ products, 1,500+ features
More products and more functionality
Ontabee sells a branded ordering website, WhatsApp order links, QR table ordering, and a dashboard for up to nine locations. Ordering.co brings more than 20 products and more than 1,500 features: self-ordering kiosks, a call center console, AI ordering agents, branded apps, and delivery operations on the same catalog and order flow.
API, MCP, source code
An open platform that invites innovation
Connect any system through the Ordering.co API and webhooks, plug AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps. Ontabee publishes no general API for restaurants; only its agency reseller plan gets one shared API key and webhook subscription across a whole client book.
12+ years
Twelve years of ordering technology behind you
Ordering.co has been building ordering technology for more than 12 years, and the platform reflects the operating lessons of every brand, marketplace, and delivery business on it.
Side by side
Every row is something your brand can run on Ordering.co.
| Capability | Ordering.co | Ontabee |
|---|---|---|
| Ordering channels | ||
| Web ordering and branded apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts. | An ordering website on your domain, and a branded Android app in the restaurant's own Play Store account; iOS is listed only for agency client apps. |
| Your own multi-vendor marketplace | A marketplace website and app where customers buy from several stores or brands in one checkout. | Ontabee gives each restaurant its own branded storefront and domain, not a shared marketplace; its own comparison page states it is not an alternative to a marketplace platform. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store. | Not listed |
| Call center console | Agents find customers by phone number, take orders, and reorder from one screen. | Not listed |
| AI ordering by WhatsApp and voice | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | A WhatsApp order link to checkout, and a single, undetailed mention of an "AI assistant for your customers" with no published channel, capability, or voice-ordering details. |
| Order with Google | Customers start an order from your Google Business Profile. | Not listed |
| Store and delivery operations | ||
| Merchant app and dashboard | Ordering Merchant on web, iOS, and Android, plus a dashboard for stores, menus, users, orders, and reports. | An order app and one dashboard for the whole group, with published plans up to nine locations. |
| Kitchen and pickup displays | Send orders to a kitchen display and show customers which orders are ready for pickup. | Station-filtered kitchen display screens; no pickup display is listed. |
| POS phone ordering extension | Create phone orders in your POS with customer details filled in automatically. | Not listed |
| Loyalty levels and gift cards | Tiered loyalty programs that reward repeat customers, alongside points, wallets, and gift cards. | Loyalty points and rewards; tiered loyalty levels are not listed. |
| Drivers and delivery partners | Driver App and Ordering Delivery, plus connected partners with per-store selection and fallback rules. | An own-driver app, or routing through named delivery partners including DoorDash Drive, Uber Direct, Wolt Drive, and Shipday. |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included on every plan. | No public API for an individual restaurant; agencies on the reseller plan get one shared API key and webhook subscription across their whole client book. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | Not listed |
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | Not listed |
| White-label reseller program | Agencies resell Ordering.co products under their own brand. | A reseller plan at $29 a month per live client location, with white-label branding and one shared dashboard for the agency's client book. |
| Custom features | Build them yourself on the API and source code, or with a dedicated Ordering.co team. | Integration work into your existing systems by Ontabee's team; no API, source code, or MCP for building features yourself. |
“Not listed” means the capability does not appear in Ontabee's product lineup. Confirm scope and terms with each provider.
Where Ontabee stops
What operators run into with Ontabee.
No customer stories yet
Ontabee's customer-stories page lists no named restaurants or case studies yet, and Ontabee says it rebuilt its platform from the ground up this year.
No marketplace, kiosk, call center, or named POS integrations
Ontabee's own Flipdish comparison says "Ontabee does not sell kiosks or hardware," and its features and integrations pages list courier and payment-gateway connections but no call center console, no named POS integration, and no Order with Google.
No public API for a restaurant on its own
Ontabee's site lists no general developer API or webhooks for an individual restaurant. Only its agency reseller plan gets one shared API key and webhook subscription for the agency's whole client book.
A nine-location ceiling without a custom deal
Ontabee's published Multi plan covers 2 to 9 locations at a flat $99 a month; 10 or more locations require contacting Ontabee for custom pricing.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyHow to move from Ontabee to Ordering.co
An Ontabee move starts from data you already control. Build and test the new ordering setup while Ontabee stays live, then switch the domain and apps once the checks pass.
What moves
Menus and catalogs
Products, categories, modifiers, prices, and images from your Ontabee menu builder, checked on one location before the full import.
Customers and order history
Customer records, saved addresses, and order history that Ontabee's exports contain and that your data rights allow; Ontabee's own positioning is that this data is already yours.
Drivers and delivery setup
Your driver roster and delivery zones, plus the courier partners you reconnect with your own provider accounts.
Domain and apps
Your ordering domain points to the new storefront. With the same developer accounts and app listing, the new build can ship as an update under the existing icon.
Payments and integrations
Payment gateway and delivery-partner connections, reconfigured against your existing provider accounts where the provider supports it.
How the move runs
Export your Ontabee data
Request Ontabee's full data export, which Ontabee says is available at any time, and keep it as your backup. Record settings the export may not include, such as delivery zones and promotions.
Map your setup to products
Match the branded website, branded app, and dashboard you run today to Ordering Web, Ordering Apps, and Ordering Merchant. Add call center, kiosk, or AI agents only if the brand needs them.
Import and configure
Import your menus, style the storefront, and connect payments and delivery partners. Test one location before you run the full catalog.
Test with a few orders
Run real orders end to end: menu, checkout, kitchen handoff, delivery, and payment settlement. Train your team on the new tools before customers see them.
Cut over and tell people
In a low-volume window, point your domain to the new storefront and release the app update. Tell customers and staff what changes, then cancel Ontabee once the new setup is running.
Duration depends on location count, menu complexity, payments, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from Ontabee customers
Why choose Ordering.co over Ontabee?
Ordering.co is proven with enterprise brands, runs on auto-scaling infrastructure that can process millions of orders a month, and adds channels Ontabee does not list: kiosk, call center, and AI ordering agents. It is also open: API, webhooks, MCP, and, on eligible plans, frontend source code.
How does pricing compare?
Ontabee sells a flat monthly plan per restaurant and quotes custom pricing from 10 locations. Ordering.co publishes its plans: Restaurant from $99 per active location a month with unlimited orders and AI ordering access included, and Enterprise from $2,500 a month for the starting band. Ask for a quote at your store count.
Will my customers need to download a new app?
Not if you keep the same developer accounts and app listing. The Ordering.co build can then ship as an app-store update under the existing icon. That path needs your Apple and Google access, a reviewed build, and store approval, which Ordering.co does not control.
Can I keep my ordering domain?
Yes. Ordering Web runs on your own domain with an SSL certificate. At cutover you point the domain you already control to the new storefront.
What happens to my Ontabee data?
Ontabee's own positioning is that your customer and menu data are yours and exportable. Ordering.co can import the records those exports contain and that your rights allow; the fit for each field is confirmed during the project, not assumed.
Isn't Ordering.co only for marketplaces?
No. Ordering.co runs single restaurants, multi-location groups, and enterprise chains, each with its own branded website on its own domain and branded iOS and Android apps. The same platform also runs multi-vendor marketplaces, and agencies can give each client an ordering presence under that client's own brand and domain.
How long does a move from Ontabee take?
It depends on location count, menu complexity, payments, delivery partners, and app-store access. There is no standard timeline; the plan for your brand sets the sequence, responsibilities, and dates.
I run more than nine locations. Does Ordering.co still fit?
Yes. Ontabee's published plans stop at nine locations before requiring a custom deal. Ordering.co is built for single restaurants, multi-location groups, and enterprise chains on the same platform, with the operations and call center tools that growth needs.
Ontabee and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Ontabee.
Move your restaurant to enterprise-grade infrastructure.
Bring the Ontabee plan you run today and your location count. We'll show you the Ordering.co setup and the move in a live demo.