Ordering.co vs Grubhub
Grubhub for Restaurants combines a consumer marketplace, merchant tools, delivery choices, and Grubhub Direct websites. Ordering.co lets you operate branded ordering channels, merchant workflows, and delivery on your own platform. Decide which orders need marketplace discovery and which should return through your direct channel; you can evaluate that channel without closing your Grubhub listing.
| Capability | Ordering.co | Grubhub |
|---|---|---|
| Self-ordering kiosk | Included | Not listed |
| Console for your own phone agents | Included | Not listed |
| Restaurant-branded driver app | Included | Not listed |
| Included frontend source code | Included | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why teams evaluate Ordering.co alongside Grubhub
Choose the operating model for repeat orders, staff, and software your team wants to control.
Connect your branded channels
Your website, customer apps, kiosk, and phone-agent console use the same catalog and order foundation. A repeat guest can order through the channel that fits the moment.
Operate the delivery shift
Use merchant and driver tools to coordinate preparation, dispatch, and delivery proof. Agree whether your team or a connected delivery provider handles each service area.
Extend the experience you run
Use APIs, webhooks, and included frontend code for your own interface and connections. Assign development and support responsibilities before launch.
Compare the operation behind the order
Marketplace discovery and direct ordering solve different jobs. A capability not listed in the reviewed Grubhub product material is not a universal statement about every partnership or custom project.
| Capability | Ordering.co | Grubhub |
|---|---|---|
| Channels and customer relationships | ||
| Discovery and direct websites | Operate branded sites and apps; your team chooses how to attract guests. | Marketplace lists restaurants in the consumer app; Direct provides a branded ordering website for eligible Marketplace restaurants. |
| Customer data | Use customer profiles and order history within the rights and permissions of your operation. | Direct documents access to downloadable customer data and order history. Check the scope for Marketplace orders separately. |
| Self-ordering kiosk | Use the store menu for customer self-ordering and payment on an in-store kiosk. | Not listed |
| Console for your own phone agents | Your own phone agents find the customer, build the order, and hand it to the store on the same platform. | Not listed |
| Delivery and development | ||
| Delivery choices | Use your own fleet or connected providers according to coverage and project scope. | Grubhub offers its courier network, self-delivery, supplemental delivery, and pickup. |
| Restaurant-branded driver app | Assign your drivers, track the order, and capture PIN, photo, signature, or video proof of delivery. | Not listed |
| Developer access | APIs and webhooks connect your ordering workflow with supported systems. | Grubhub Direct documents API options for existing sites and apps; access and implementation need their own scope. |
| Included frontend source code | Open-source frontend code is included with every product; the backend and API are managed by default. | Not listed |
“Not listed” means the capability does not appear in Grubhub's product lineup. Confirm scope and terms with each provider.
Costs and scope to compare
U.S. pricing checked October 21, 2026. Compare the actual agreement and order source before projecting a monthly bill.
Marketplace fees have separate components
The published tiers list marketing commissions of 5%, 15%, and 20%, with Grubhub Delivery starting at an additional 10%. Payment processing is excluded. Grubhub points New York City restaurants to separate pricing; use your local offer and agreement.
Direct is a separate cost comparison
Grubhub Direct advertises waived hosting, commission, and delivery fees for Marketplace customers, while per-order processing remains. Compare that offer separately from Marketplace commissions and from Ordering.co platform, payment, delivery, and usage costs.
Keep acquisition and retention measurable
Track contribution after fees by channel, repeat orders, and staff workload. Your own website needs a traffic plan; moving a button does not bring the marketplace audience with it.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyAdd a direct channel while Grubhub stays live
Start with one store and a separate direct-order path. Retain the marketplace channel if its incremental orders justify the cost.
What moves
Menu and hours
Map modifiers, prices, taxes, availability, delivery zones, and pickup times. Name the system that owns each menu update.
Data and consent
Export the records your agreement permits; preserve marketing consent. Do not assume saved cards, passwords, or marketplace reviews transfer.
How the move runs
Rebuild one store
Load a real menu and give staff access to the merchant workflow. Keep Grubhub order intake clearly identified.
Test pickup, delivery, and refunds
Check preparation status, driver handoff, payment, cancellation, and reconciliation in each connected system.
Route owned traffic deliberately
Update your website and permitted marketing links after staff accept the workflow. Measure the direct channel separately before changing the marketplace agreement.
Coexistence does not establish a Grubhub-to-Ordering.co integration. Confirm any shared POS connection, menu authority, and duplicate-order prevention for your setup.
Questions about Grubhub and Ordering.co
Is Grubhub merchant software the same as Grubhub Marketplace?
Grubhub for Restaurants is the merchant account and management experience. Marketplace is the consumer discovery channel; Direct is its branded website offering. Compare the service that will actually receive your orders.
Can we keep Grubhub and launch Ordering.co?
You can evaluate a separate Ordering.co direct channel while retaining your Grubhub listing. Define how staff receive each channel and reconcile payments; do not assume orders synchronize between the two.
Does Ordering.co replace marketplace demand?
Ordering.co supplies the ordering and operational foundation. Your acquisition and retention work brings customers to it. Compare cost per retained customer and contribution per order, rather than assuming the same volume will move automatically.
Grubhub and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Grubhub.
Map your marketplace and direct orders.
Bring a Grubhub statement, one menu, and your pickup and delivery split. Compare the direct-channel workflow and costs in an Ordering.co demo.