Ordering.co vs DoorDash
DoorDash's Marketplace lists your restaurant for new diners in exchange for a delivery commission of up to 30%, and its commission-free Online Ordering gives you a direct-ordering website and app on top of that. Ordering.co gives you that same direct-ordering foundation plus the operational layer around it: kiosk, AI ordering agents, a call center console, and an open platform you extend with API, MCP, and frontend source code. Your team owns the storefront, the customer relationship, and the order data, and you can still connect DoorDash Drive for delivery when you need it. Start with a free pilot and compare the two on your own menu.
| Capability | Ordering.co | DoorDash |
|---|---|---|
| Self-ordering kiosk | Included | Not listed |
| AI ordering agents | Included | Not listed |
| Call center console | Included | Not listed |
| MCP for AI tools | Included | Not listed |
| Frontend source code license | Eligible plans | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why restaurants choose Ordering.co over DoorDash
Five reasons that come up when restaurants weigh their own ordering platform against DoorDash.
You own the order
Your storefront, your customers, your data
Every order placed on Ordering.co runs on your domain, your catalog, and your customer records, so the relationship and the repeat-order data stay with your business rather than a marketplace listing.
DoorDash Drive connected
Keep your brand and still use DoorDash Drive
Connect DoorDash Drive alongside your own drivers and other courier partners for fulfillment, without routing the order itself through a marketplace app that charges a delivery commission.
Enterprise-grade
The same foundation that runs enterprise groups
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Its auto-scaling infrastructure can process millions of orders a month, so the same foundation scales from one location to a multi-brand group.
20+ products, 1,500+ features
One platform for ordering, operations, and delivery
Websites, branded apps, self-ordering kiosks, AI ordering agents, store operations, delivery with your own drivers, marketing, and loyalty run on the same catalog and order flow. More than 20 products and 1,500 features come from one provider, so a new channel is a configuration, not another add-on to buy.
API, MCP, source code
An open platform your team can build on
Connect any system through the Ordering.co API and webhooks, plug AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps. Your team can change the ordering experience without waiting on a vendor roadmap.
Side by side
Every row is something your restaurant can run on Ordering.co.
| Capability | Ordering.co | DoorDash |
|---|---|---|
| Cost and commitment | ||
| Published pricing | Published plans: from $99 per active location a month, and Enterprise from $2,500 a month for the starting band. | Marketplace plans charge a delivery commission after an introductory 0% period: Basic 15%, Plus 25%, Premier 30%, plus 6% pickup commission on every plan. Online Ordering direct orders are commission-free but include standard payment processing fees, and Drive delivery fulfillment costs $6.99 to $10.99 per order. |
| Free pilot | Start with a free pilot on your own operation before you commit. | Free trial of 30 days on Plus and Premier at a 0% intro commission, and 7 days on Basic. |
| Ordering channels | ||
| Web ordering and branded apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts, with the source code on eligible plans. | Online Ordering: a commission-free branded website and mobile app, plus an online-ordering menu on your Google Business Profile and social media. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store, managed from the dashboard. | Not listed |
| AI ordering agents | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | Not listed |
| Call center console | A call center console lets agents take and manage phone orders on your catalog. | Not listed |
| Store and delivery operations | ||
| Driver app for your own fleet | Driver App and delivery dashboard: automatic assignment, order batching, a live map, and proof of delivery. | Self-Delivery lets your drivers fulfill DoorDash orders at a 15% delivery commission; no driver app or dispatch dashboard is listed. |
| Courier partners | Connected delivery partners including DoorDash Drive, Uber Direct, and Lalamove, with per-store selection and fallback rules, alongside your own drivers. | Dasher-handled delivery with live tracking on Marketplace and Online Ordering orders. Drive is a separate fulfillment service for orders placed on a merchant's own channels. |
| Kitchen and pickup displays | Send accepted orders to a kitchen display and show customers which orders are ready for pickup. | The DoorDash Tablet shows incoming orders for staff to accept, at $6 a week after the trial period; no separate kitchen or pickup display is listed. |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included in every plan. | Drive On-Demand and Marketplace APIs through a self-serve developer portal, built for DoorDash delivery and DoorDash's own channels. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | Not listed |
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | Not listed |
“Not listed” means the capability does not appear in DoorDash's product lineup. Confirm scope and terms with each provider.
Where DoorDash stops
What restaurants run into on DoorDash.
Marketplace orders carry a delivery commission of up to 30%
After an introductory 0% period, DoorDash's Marketplace plans charge a delivery commission of 15% (Basic), 25% (Plus), or 30% (Premier), plus a 6% pickup commission on every plan. Online Ordering's direct orders are commission-free, but that channel is separate from the Marketplace listing.
Your own drivers still pay DoorDash a commission
With Self-Delivery, orders your team delivers still carry a 15% delivery commission (12% for DashPass). DoorDash lists no driver app or dispatch dashboard for that fleet.
No self-ordering kiosk or call center console
DoorDash's merchant products include Marketplace, Online Ordering, branded websites and apps, Drive On-Demand, Self-Delivery, reservations, and loyalty. None is a self-ordering kiosk, and its Customer Support Solutions agents handle calls about existing orders, not new phone orders.
Marketplace orders happen in DoorDash's app
DoorDash describes Marketplace orders as placed through the DoorDash app at a DoorDash-branded checkout, with a commission on each order.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyHow to move from DoorDash to Ordering.co
Moving off DoorDash does not mean giving up its delivery reach: you can keep DoorDash Drive connected while your own storefront becomes the primary ordering channel. Start with a free pilot, trace how one real order moves through your operation, and switch traffic only after the checks pass while DoorDash keeps taking orders.
What moves
Menus and catalogs
Products, categories, modifiers, prices, and images, checked on one representative store before the full import.
Stores and teams
Store records, hours, service areas, handoff modes, and the roles and access levels your team uses to run the day.
Customers and order history
Customer and order records that your DoorDash exports contain and that your data rights and retention rules allow you to move.
Domains and apps
Your ordering domain points to the new storefront. With the same developer accounts and app listing, the new build can ship as an update under the existing icon.
POS, payments, and delivery
POS, payment, delivery, loyalty, and analytics connections, reconfigured against your existing provider accounts where the provider supports it, including DoorDash Drive if you keep using it for fulfillment.
How the move runs
Start with a free pilot
Bring your menu, the order paths your guests use, and the systems that must stay connected, so the pilot tests the operation you actually run.
Trace one real order
Follow an order from menu to payment, fulfillment, support, and reporting. That path shows which decisions the new setup must keep and which ones you want to change.
Build the move map
List each domain, channel, and menu to replace; the menu, store, customer, and order data that matters for launch; who handles each order handoff; and the credentials and callbacks every connected system needs.
Configure and test
Agree on the scenarios that must work before traffic moves: a guest orders and gets a confirmation, the team accepts and completes the order, and every connected system, including DoorDash Drive if you keep it, has an owner and a fallback.
Switch store by store
Point your domain and apps to Ordering.co once the checks pass, and decide store by store whether to keep a DoorDash Marketplace listing alongside your own ordering channel. DoorDash's published terms let merchants change or cancel plans in the Merchant Portal with no penalty.
Duration depends on store count, menu complexity, POS and payment connections, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from restaurants comparing Ordering.co and DoorDash
Why choose Ordering.co over DoorDash?
DoorDash's Marketplace lists your restaurant to new diners for a delivery commission of up to 30%, and its Online Ordering gives you a commission-free direct-ordering website and app. Ordering.co gives you that same direct-ordering foundation plus kiosk, AI ordering agents, a call center console, your own delivery fleet, and an open platform with API, webhooks, MCP, and, on eligible plans, frontend source code, all on the same catalog and order flow that your business owns. You can start with a free pilot.
How does Ordering.co pricing compare to DoorDash's commissions?
Ordering.co's Restaurant plan is published from $99 per active location a month, with access to the AI Ordering Suite and Delivery Suite and their usage billed separately. DoorDash's Marketplace plans charge a delivery commission of 15% to 30% plus a 6% pickup commission after an introductory period. Bring your current DoorDash bill and we'll compare it against your order volume.
Can we try Ordering.co before we switch?
Yes. Start with a free pilot on your own menu, store, and order paths, and decide on what you have seen working in your operation.
Can Ordering.co grow with us from one location to many?
Ordering.co runs the same foundation from a single restaurant to enterprise groups such as Alsea, which operates ten brands across more than 4,000 locations on auto-scaling infrastructure that can process millions of orders a month.
Can we deliver with our own drivers and still use DoorDash Drive?
Yes. The Driver App and a live delivery dashboard handle assignment, batching, and proof of delivery for a fleet of your own, and you can connect DoorDash Drive, Uber Direct, or Lalamove alongside it with per-store selection and fallback rules.
Do we lose our DoorDash Marketplace listing if we move our ordering to Ordering.co?
No. Ordering.co replaces the ordering technology behind your own website, apps, kiosk, and call center. Whether to keep, change, or cancel a DoorDash Marketplace listing is your decision, and DoorDash's published terms let merchants change plans in the Merchant Portal with no penalty.
Can we keep our POS, payment, and delivery providers?
Ordering.co connects with POS, payment, delivery, loyalty, and analytics systems, including DoorDash Drive for fulfillment. Each connection you want to keep is confirmed against your provider accounts in the move plan.
Can our developers build our own ordering experience?
Yes. The Ordering.co API and webhooks are included in every plan, MCP connects compatible AI tools, and eligible plans include the frontend source code of the storefront and apps. DoorDash's APIs connect to its own delivery network and Marketplace.
DoorDash and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with DoorDash.
Own your storefront, your customers, and your delivery mix.
Bring your DoorDash plan, your location count, and your monthly orders. We'll show you the Ordering.co setup, the free pilot, and how DoorDash Drive can still fit your delivery mix in a live demo.