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Customer story · Ordering marketplace

Hundreds of stores on one Watson ordering website.

Watson is a well-established company in Spain with hundreds of stores listed. Its responsive ordering website, built-in delivery logistics, and marketing and loyalty tools run on Ordering.co.

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Watson cover image with the green Watson hat logo above a plate of beef, greens, and tomato
Market
Spain
Stores listed
Hundreds
Channel
Responsive ordering website
Services
Ordering · Delivery · Marketing

The operating context

Many stores, one brand to keep consistent.

Watson is a well-established company in Spain with hundreds of stores listed. It needed a fast, efficient online ordering solution with built-in logistics so orders were delivered properly.

Marketing and special offers were central to its strategy, and the platform had to follow Watson's brand design and working guidelines.

What Watson needed

  • Online ordering with built-in delivery logistics.
  • An intuitive, easy-to-use experience.
  • Full customization to Watson's brand design and working guidelines.
  • Marketing, special offers, and loyalty tools to attract and retain customers.

How it connects

From the customer's search to the store's order.

Customers browse the listed stores on Watson's responsive website, order from a store's menu, and choose delivery, pickup, or a scheduled time.

  1. Customers order from

  2. Ordering.co runs

  3. Orders and delivery

What they built

The surfaces behind Watson.

Store listings

Customers browse the stores listed on Watson by category or search, and each store card shows its delivery time and fee.

  • Categories such as offers, burgers, pizza, and oriental food.
  • Search across the listed stores.
  • Delivery time and fee on every store card.
Explore marketplaces
Watson website on a phone listing stores such as Asador Casa Galván and pic&nic, with categories, search, delivery times, and fees

Store menus and checkout

Each store has its own menu page, where customers can schedule an order or choose pickup. They can sign in, register, or order without an account.

  • Scheduled orders and pickup.
  • Menu sections such as dishes, combos, drinks, and sauces.
  • Sign-in, registration, or ordering without registering.
Explore Ordering Web
Asador Casa Galván menu on the Watson website, with scheduling and pickup options and roast chicken dishes priced in euros
Watson sign-in screen on a phone, with email login, registration, and an option to continue without registering

Results

What changed for Watson.

  • Launched as planned

    Watson launched its new platform as planned.

  • More sales from direct channels

    A more intuitive user experience led to more sales from direct ordering channels.

  • Orders delivered properly

    Built-in logistics made sure orders were delivered properly, and marketing and loyalty tools helped Watson attract and retain customers.

  • Lower costs, more revenue

    Watson improved its online ordering process, reduced costs, and increased revenue while keeping its brand identity and working guidelines.

Running an ordering platform for hundreds of stores?

Tell us about your stores, delivery model, and promotions, and we'll show you how Ordering.co fits.

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