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Customer story · Delivery platform

Its own ordering channel, from the first click to the doorstep.

Food Planet, in Karlshamn, Sweden, replaced manual delivery and third-party dependence with its own website, customer app, driver app, and store app on Ordering.co.

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Food Planet website home page in Swedish, with a delivery address search, a Find restaurant button, and the cities Karlshamn, Knivsta, and Olofström
Market
Karlshamn, Sweden
Orders
4,569
Channels
Web · Customer app
Operations apps
Driver app · Store app

The operating context

Growing online without a system of its own.

Food Planet is a food business in Karlshamn, Sweden. It had no efficient online ordering platform, and its delivery process was manual and prone to errors, which led to late deliveries.

Its marketing tools were limited, and it depended on third-party platforms that charged commissions. Food Planet wanted a direct channel in its own brand that could launch quickly.

What Food Planet needed

  • Online ordering on its own website and mobile app.
  • Delivery automation to replace a manual process.
  • Marketing and loyalty tools to create and promote special offers.
  • A customer experience that follows its brand identity.
  • Stronger direct channels to reduce commissions paid to third parties.
  • A fast implementation.

How it connects

One order, from the guest to the store and the driver.

Guests order on Food Planet's website or app. Stores manage the order in the store app, and drivers deliver it with the driver app.

  1. Guests order from

  2. Ordering.co runs

  3. Stores and delivery

What they built

A website and three apps under one brand.

Ordering website

Guests enter their address, choose delivery, and see the restaurants available to order from, each with its hours, delivery fee, and minimum order.

  • Built to Food Planet's brand guidelines.
  • Delivery or pickup at the start of every order.
  • Promotions and loyalty rewards for returning guests.
Explore Ordering Web
Food Planet website listing restaurants with photos, opening hours, delivery fees, and minimum order amounts

Customer app

The Food Planet app gives guests the same ordering flow on mobile, starting with a choice between delivery and pickup.

  • Language, delivery or pickup, and address on the first screen.
  • Restaurant list with photos and delivery details.
Explore Ordering Apps
Food Planet customer app start screen in Swedish, asking the guest to choose delivery or pickup and enter an address
Food Planet customer app listing restaurants in Karlshamn with photos and delivery details

Driver and store apps

Drivers and store staff each have a Food Planet app. Stores process incoming orders, and drivers receive and complete deliveries, replacing the old manual process.

  • Delivery automation for faster, more accurate fulfillment.
  • Separate sign-in for drivers and stores.
Explore the Driver App
Food Planet driver app sign-in screen with email and password fields
Food Planet store app sign-in screen over a city skyline at night

Results

What changed for Food Planet.

  • Launched on time

    The new online ordering solution launched within the timeframe Food Planet wanted.

  • More direct orders

    Direct orders on the website and app increased, raising sales and customer reach.

  • Faster, more accurate deliveries

    Streamlined delivery logistics led to faster and more accurate deliveries and positive reviews.

  • Promotions and loyalty

    Marketing and loyalty tools let Food Planet run promotional campaigns and reward repeat customers.

  • Lower commissions

    Moving orders to its own channels reduced the commissions Food Planet paid to third-party platforms.

Paying too much in third-party commissions?

Tell us how you take orders and deliver today, and we'll show you how an Ordering.co direct channel fits.

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