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Customer story · Restaurant brand

KFC Albania takes orders online, from the website to the driver.

KFC in Albania had no online ordering platform and needed one quickly. Its website, customer app, store app, driver app, and ordering and delivery dashboards run on Ordering.co, customized to KFC's brand guidelines.

Talk to Ordering.coAll customer stories
A KFC bucket of fried chicken on a red and white striped surface
Market
Albania
Business type
Fast-food brand
Guest channels
Website · Customer app
Operations
Store app · Driver app · Dashboards

The operating context

Starting online ordering against the clock.

KFC is a well-established fast-food brand. In Albania, it had no convenient online ordering platform, and its direct ordering channels were underused, which meant missed sales.

KFC wanted online ordering with integrated logistics, marketing tools for special offers, and an interface that followed its brand guidelines, deployed quickly to meet growing demand.

What KFC Albania needed

  • Online ordering on KFC's website and a mobile app.
  • Timely and accurate delivery of orders.
  • Marketing tools to promote special offers and build loyalty.
  • An interface, colors, and branding aligned with KFC's brand guidelines.
  • A fast deployment to meet growing demand for online ordering.

How it connects

From the guest's order to the store and the driver.

Guests order on KFC's website or app. Stores receive orders in the store app, drivers deliver them, and the team follows every order in the ordering and delivery dashboards.

  1. Guests order from

  2. Ordering.co runs

  3. Stores and delivery

What they built

The surfaces behind KFC Albania's online orders.

Ordering website

Each KFC store has its own page on the website, with menu categories, prices in lek, ratings, and a choice between delivery and preorder.

  • Menu categories such as burgers, buckets, snacks, and kids menus.
  • Delivery selected before checkout.
  • Interface, colors, and branding aligned with KFC's guidelines.
Explore Ordering Web
KFC Durres store page on the KFC Albania website, with an Order now banner, burger menu items in lek, and the order panel

Customer app

In the KFC app, guests start an order by choosing a language and delivery, then enter an address or use their current location to find a store.

  • Language and order type chosen at the start.
  • Addresses placed on a map and saved as home, office, favorite, or other.
  • Targeted campaigns and special offers from Ordering.co's marketing tools.
Explore Ordering Apps
KFC Albania app start screen with language, delivery, and address fields and a Find business button
KFC Albania app address screen with a map of central Tirana and home, office, favorite, and other labels

Store app and driver app

Stores receive new orders in the store app, with alerts and order statuses, and drivers work from their own KFC-branded app.

  • New order alerts in the store app.
  • Orders grouped by pending, in progress, completed, and cancelled.
  • A separate app for drivers.
Explore the Driver App
Store app showing a New orders have been received alert over the My orders list
KFC driver app sign-in screen on a red background

Ordering and delivery dashboards

KFC's team follows orders from every store in one list, with statuses from acceptance to driver pickup, and manages delivery from the delivery dashboard.

  • Orders from KFC Durres and Tirana stores in one list.
  • Statuses such as accepted by business, preparation completed, and accepted by driver.
  • Marketing, loyalty, and business intelligence in the same dashboard.
Explore Ordering Delivery
Ordering dashboard orders list with in-progress KFC Durres and KFC Tirane orders accepted by drivers

Results

What changed for KFC Albania.

  • A launch on schedule

    The online ordering solution launched within the desired timeframe, giving KFC a strong online presence in Albania quickly.

  • More direct sales

    Sales through direct ordering channels increased, reaching revenue and customers KFC had not reached before.

  • More efficient deliveries

    Integrated logistics management made order delivery more efficient, with prompt and accurate service across Albania.

  • Campaigns that build loyalty

    Targeted campaigns and special offers increased customer engagement and brand loyalty.

  • Higher customer satisfaction

    The ordering experience led to higher customer satisfaction and positive feedback.

Launching online ordering for a franchise market?

Tell us about your stores, delivery model, and brand guidelines, and we'll show you how Ordering.co fits.

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