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Customer story · Restaurant brand

KFC Macedonia takes orders on the web, in the app, and at the kiosk.

KFC in Macedonia needed online ordering with integrated logistics, marketing tools, and a fast launch that followed its brand guidelines. Its website, customer app, kiosk, store app, driver app, and ordering and delivery dashboards run on Ordering.co.

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A KFC spread of fried chicken, nuggets, fries, and dips around a tipped-over Kentucky Fried Chicken bucket
Market
Macedonia
Business type
Fast-food brand
Guest channels
Website · Customer app · Kiosk
Operations
Store app · Driver app · Dashboards

The operating context

An online ordering channel that follows the brand.

KFC is an iconic fried chicken brand. In Macedonia, it had no convenient online ordering platform, direct ordering channels were underused, and timely, accurate delivery was a significant challenge.

KFC wanted online ordering with integrated logistics that complied with its brand guidelines, gave customers a consistent experience, and could launch quickly.

What KFC Macedonia needed

  • Online ordering on KFC's website and a mobile app.
  • Integrated logistics for timely and accurate delivery.
  • Marketing tools to promote special offers and build loyalty.
  • A solution customized to KFC's brand guidelines.
  • A fast deployment to meet growing demand for online ordering.

How it connects

From the guest's order to the store and the driver.

Guests order on KFC's website, app, or kiosk. Stores receive orders in the store app, drivers deliver them, and the team follows every order in the ordering and delivery dashboards.

  1. Guests order from

  2. Ordering.co runs

  3. Stores and delivery

What they built

The surfaces behind KFC Macedonia's orders.

Ordering website

Each KFC store has its own menu on the website, in Macedonian, with combo meals, buckets, burgers and wraps, and prices in denars.

  • A menu page for each store, with categories and search.
  • The ordering interface available in Macedonian.
  • Interface, colors, and branding aligned with KFC's guidelines.
Explore Ordering Web
KFC Avtokomanda menu on the KFC Macedonia website in Macedonian, with a menu banner and combo meals priced in denars

Customer app

In the KFC app, guests sign up, log in, or continue as a guest, then choose delivery and a store such as KFC City Mall.

  • Login, sign-up, and guest ordering.
  • Delivery and order time chosen on the home screen.
  • Targeted campaigns and special offers from Ordering.co's marketing tools.
Explore Ordering Apps
KFC Macedonia app welcome screen with login, sign-up, and continue as guest options
KFC Macedonia app home screen with delivery selected and KFC City Mall under highest rated stores

Self-ordering kiosk

In the restaurant, guests start an order on a KFC-branded kiosk and can switch the language before they begin.

  • A KFC welcome screen that starts an order with one touch.
  • Language selection on the kiosk, including Macedonian.
Explore Ordering Kiosk
Standing KFC kiosk with a welcome screen, a bucket of chicken, a Touch anywhere to order button, and a Macedonian language option

Delivery dashboard and driver app

KFC's team follows delivery orders on a map of Skopje, with each order's store, driver, and status, while drivers see their orders in the driver app.

  • Orders and drivers shown together on a live map.
  • Statuses such as accepted by the restaurant and accepted by the driver.
  • Marketing, loyalty, and business intelligence in the same dashboard.
Explore Ordering Delivery
Delivery dashboard in Macedonian with two KFC Avtokomanda orders in progress and their drivers on a map of Skopje
Driver app welcome screen with a courier on a bicycle and a login button in Macedonian

Results

What changed for KFC Macedonia.

  • A launch on schedule

    The online ordering solution launched within the desired timeframe, giving KFC a strong online presence in Macedonia quickly.

  • More direct sales

    Sales through direct ordering channels increased, reaching revenue and customers KFC had not reached before.

  • More efficient deliveries

    Integrated logistics management made order delivery more efficient, with prompt and accurate service across Macedonia.

  • Campaigns that build loyalty

    Targeted campaigns and special offers increased customer engagement and brand loyalty.

  • Higher customer satisfaction

    The ordering experience led to higher customer satisfaction and positive feedback.

Adding online and kiosk ordering to your restaurants?

Tell us about your stores, channels, and delivery model, and we'll show you how Ordering.co fits.

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