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Customer story · Local ordering platform

Local businesses, one ordering platform.

MyLocal is an ordering platform in the Northwest of Ireland where customers order food, alcohol, groceries, and more from local businesses. Its website and iOS and Android app run on Ordering.co, with delivery, marketing, and special offers built in.

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MyLocal website home page with the headline It's Our Local, a delivery address search, and the four steps to place an order
Region
Northwest of Ireland
Business type
Local ordering platform
Categories
Food · Alcohol · Groceries
Channels
Website · iOS and Android app

The operating context

A growing local platform that needed to move fast.

MyLocal is an ordering platform in the Northwest of Ireland and the fastest-growing in the region. Customers use it to order food, alcohol, groceries, and more from local businesses.

MyLocal needed online ordering with built-in logistics to deliver orders properly. Marketing and special offers were central to its strategy, and the platform had to follow its brand design and working guidelines and be ready quickly.

What MyLocal needed

  • Online ordering with built-in delivery logistics.
  • An intuitive, easy-to-use experience.
  • Full customization to MyLocal's brand design and working guidelines.
  • Marketing and loyalty tools to attract and retain customers.
  • A fast launch.

How it connects

From the customer's address to the local business.

Customers enter their address, find local businesses, and order on the website or the app. Ordering.co runs the catalog, offers, and delivery behind both.

  1. Customers order from

  2. Ordering.co runs

  3. Orders and delivery

What they built

The surfaces behind MyLocal.

Website and e-wallet

On the website, customers find local businesses by address and can buy My Local E-Wallet credit to spend or send as a gift.

  • Address search to find businesses that deliver to the customer.
  • E-wallet credit in set amounts.
  • Credit that customers keep or send to someone else.
Explore Ordering Web
My Local E-Wallet page on the MyLocal website, with e-wallet credit options and an empty cart

My Local Ordering app

The iOS and Android app lets customers log in, sign up, or continue as a guest, and order from the same local businesses and e-wallet credit as on the website.

  • Available on iOS and Android.
  • Login, sign-up, or guest ordering.
  • The same e-wallet credit as the website.
Explore Ordering Apps
MyLocal app welcome screen with the line It's Your Local and buttons to log in, sign up, or continue as a guest
My Local E-Wallet in the MyLocal app, listed under food, retail, alcohol, and groceries, with a credit option

Results

What changed for MyLocal.

  • Launched as planned

    MyLocal launched its new platform as planned.

  • More sales from direct channels

    A more intuitive user experience led to more sales from direct ordering channels.

  • Orders delivered properly

    Built-in logistics made sure orders were delivered properly.

  • Customers attracted and retained

    Marketing and loyalty tools helped MyLocal attract and retain customers, further increasing sales.

Building a local ordering platform?

Tell us about the businesses you serve and how you deliver, and we'll show you how Ordering.co fits.

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