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Customer story · Restaurant brand

Online orders, delivery, and phone orders on one system.

Vips Mexico needed online ordering and catering with built-in logistics, promotions that drive sales, and a fast launch. Its ordering website, delivery management, marketing tools, and call center run on Ordering.co.

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Vips Aeropuerto store page on the Vips Mexico ordering website, with delivery and pickup options, a photo of enchiladas, and the Clásicos Vips menu
Market
Mexico
Business type
Restaurant chain
Channels
Ordering website · Call center · Catering
Ordering.co tools
Ordering · Delivery management · Marketing · Loyalty

The operating context

A restaurant chain moving quickly online.

Vips Mexico is a popular restaurant chain. It needed an online ordering and catering solution with built-in logistics, so orders would be delivered properly.

Marketing and special offers were central to its sales strategy, and online demand was growing fast, so the solution had to launch quickly and connect with the systems Vips already used.

What Vips Mexico needed

  • Online ordering and catering customized to Vips's requirements.
  • Built-in logistics for reliable delivery of orders.
  • Special offers, discounts, and marketing campaigns to increase sales.
  • Integration with existing systems such as POS, inventory management, and CRM.
  • Room to grow with order volume and multiple locations.
  • A fast launch to meet growing demand for online orders.

How it connects

From the guest's order to the store and the driver.

Guests order on the Vips website or by phone. Ordering.co runs promotions and delivery management, and connects orders with Vips's existing systems.

  1. Guests order from

  2. Ordering.co runs

  3. Stores and systems

What they built

The surfaces behind Vips Mexico's orders.

Customized ordering website

A website built for Vips's requirements, where guests pick a restaurant, choose delivery or pickup, and order from menu sections such as Clásicos Vips, breakfast, and bakery and desserts.

  • A store page for each restaurant with its own menu.
  • Special offers, discounts, and targeted campaigns.
  • Marketing and loyalty tools that promote offers to returning guests.
Explore Ordering Web
A laptop showing the Vips Buenavista store page, with delivery and takeout options and the hot cakes and French toast menu section

Delivery management

Guests enter an address and see nearby Vips restaurants before starting a delivery or pickup order. A delivery management module with real-time tracking helps orders arrive on time.

  • Delivery and pickup options at the start of every order.
  • Nearby restaurants shown on a map within a chosen distance.
  • Real-time tracking for delivery orders.
Explore Ordering Delivery
Vips store finder with an address in Mexico City, delivery and pickup options, the Vips Aeropuerto restaurant, and a map

Results

What changed for Vips Mexico.

  • An on-time launch

    The new Vips Mexico website launched on time, with a more intuitive experience that increased sales from direct ordering channels.

  • More sales, lower costs

    Running ordering, marketing, and delivery on Ordering.co helped Vips Mexico increase sales, save money, and work more efficiently.

  • Offers that build loyalty

    Marketing and loyalty tools let Vips promote special offers and increase customer loyalty.

  • Orders delivered properly

    Built-in logistics kept deliveries on track and improved customer satisfaction.

  • Better call center coordination

    One order management system improved coordination between call center staff and restaurants, with faster responses and more accurate order taking.

Taking online, phone, and catering orders at once?

Tell us how your restaurants take and deliver orders today, and we'll show you how Ordering.co fits.

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