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Customer story · Restaurant brand

The same brand experience, now ordering online in Mexico.

When The Cheesecake Factory expanded into Mexico, it needed online ordering and catering that looked like its US experience, with logistics to deliver orders correctly. Its ordering website, marketing, loyalty, and delivery automation run on Ordering.co.

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A slice of cheesecake with berry topping, strawberries, and blueberries on a dark plate, under The Cheesecake Factory logo
Market
Mexico
Business type
Restaurant chain
Channels
Ordering website · Catering
Ordering.co tools
Ordering · Marketing · Loyalty · Delivery automation

The operating context

A US brand standard for a new market.

The Cheesecake Factory is a restaurant chain known for a wide range of desserts and entrees. As it expanded into Mexico, it needed its own solution for online ordering and catering.

Marketing and special offers were central to the business plan, and delivery had to work correctly as online demand grew.

What The Cheesecake Factory Mexico needed

  • An ordering experience customized to look like the US solution, to keep the brand consistent.
  • The same level of quality service guests expect from the brand.
  • A fast launch that could meet growing demand for online ordering and catering.
  • Built-in logistics to handle the complexity of delivering orders correctly.
  • Marketing and special offers tied to the ordering channel.

How it connects

From the guest's order to the right store.

Guests order on the brand's own website, choose delivery or pickup, and find a nearby store. Ordering.co runs the offers, loyalty, and delivery logistics behind each order.

  1. Guests order from

  2. Ordering.co runs

  3. Stores and delivery

What they built

The website behind The Cheesecake Factory Mexico's online orders.

Branded ordering website

A website customized to match The Cheesecake Factory's US experience, where guests browse the menu by category, open each dish, and place an order.

  • Menu categories such as desserts, drinks, salads, and Skinnylicious®.
  • A store page for each restaurant with its own menu.
  • Targeted marketing and special offers on the direct channel.
Explore Ordering Web
The Cheesecake Factory Mexico website with its menu categories over a photo of the restaurant dining room
A laptop showing The Cheesecake Factory Parque Delta store page, with delivery and pickup options and menu categories

Delivery, pickup, and store finder

Guests choose delivery or pickup, enter an address, and see the stores available nearby before starting an order. Delivery orders then move through the built-in logistics system.

  • Delivery and pickup options on the same page.
  • Stores shown on a map within a set distance of the guest's address.
  • Delivery automation that helps orders arrive correctly.
Explore Ordering Delivery
Store finder on The Cheesecake Factory Mexico website, with delivery and pickup options, an address in Guadalajara, and a map

Results

What changed for The Cheesecake Factory Mexico.

  • An on-time launch

    The new website launched on time, with a more intuitive experience that increased sales from direct ordering channels.

  • Offers that build loyalty

    Targeted marketing and special offers helped increase sales and customer loyalty.

  • Deliveries handled correctly

    The built-in logistics system handled the complexity of delivery, which led to greater customer satisfaction and retention.

  • A more efficient operation

    The restaurant improved its overall efficiency and profitability while keeping the brand's guest experience.

Bringing your restaurant brand to a new market?

Tell us how your brand orders, delivers, and runs promotions today, and we'll show you how Ordering.co fits.

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