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Customer story · Restaurant brand

Its own look. Its own ordering channels.

It's Just Wings is a fast-casual restaurant chain. In Mexico, its ordering website, customer app, offers, loyalty tools, and delivery logistics run on Ordering.co.

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It's Just Wings logo over a spread of sauced boneless wings, curly fries, and a cup of ranch
Market
Mexico
Business type
Fast-casual restaurant chain
Channels
Website · Customer app

The operating context

Growing demand for online orders.

It's Just Wings needed online ordering and catering with built-in logistics, so that orders would be delivered reliably.

Marketing and special offers were central to its sales strategy. The new channels also had to match the appearance of the brand's US-based solution and be ready quickly to keep up with growing demand for online orders.

What It's Just Wings needed

  • Online ordering and catering.
  • Built-in logistics for reliable delivery of orders.
  • Marketing campaigns and special offers to increase sales.
  • A look that matches the brand's US-based solution.
  • Integration with its existing systems.
  • A fast implementation.

How it connects

From the guest's order to the delivery.

Guests order on the website or in the app. Ordering.co handles ordering, offers, and loyalty, connects with the brand's existing systems, and automates delivery.

  1. Guests order from

  2. Ordering.co runs

  3. Stores and delivery

What they built

The channels behind It's Just Wings Mexico.

Ordering website

A website customized to match the look of the brand's US-based solution, where guests browse the menu and order.

  • Menu categories from combo meals to party-style wings, dips, and desserts.
  • Launched on time, with a more intuitive ordering experience.
Explore Ordering Web
It's Just Wings website menu page with the Our Most Popular section and wing combos with Order Now buttons

Customer app

A branded app where guests sign up, set their location, browse the menu, and add items to the cart.

  • Sign-up with Google, Facebook, or Apple.
  • Menu categories, prices, and calories on each item.
Explore Ordering Apps
It's Just Wings app welcome screen with Sign Up and options to continue with Google, Facebook, or Apple
It's Just Wings app menu showing the Our Most Popular category with wing combos, prices, and Add to Cart buttons

Offers and loyalty

Marketing and loyalty tools let It's Just Wings promote special offers on the website and in the app.

  • Special offers promoted to guests across channels.
  • A rewards program presented on the website and in the app.
Explore advanced offers
It's Just Wings website home with an app promotion, Order Delivery and Order Pickup buttons, and a $5 off offer for new members
It's Just Wings app home with a Join It's Just Rewards banner and delivery and pickup options

Results

What changed for It's Just Wings.

  • A website launched on time

    The new website launched in time with a more intuitive experience, and sales from direct ordering channels increased.

  • One solution for ordering, marketing, and delivery

    Running ordering, marketing, and delivery on Ordering.co helped It's Just Wings boost sales, save money, and increase efficiency.

  • Offers that bring guests back

    Marketing and loyalty tools let the brand promote special offers and increase customer loyalty.

  • Reliable delivery

    Built-in logistics ensured orders were delivered properly, which improved customer satisfaction.

Want direct ordering that looks like your brand?

Tell us about your menu, offers, and delivery model, and we'll show you how Ordering.co fits.

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