Ordering.co vs Wix
Wix is a website builder that added online ordering, delivery, and pickup through the Wix Restaurants Orders app. Ordering.co is built for restaurants and local commerce from the ground up: kiosk, call center, AI ordering agents, your own driver app, and an open platform, all on one catalog and order flow.
| Capability | Ordering.co | Wix |
|---|---|---|
| Self-ordering kiosk | Included | Not listed |
| Call center console | Included | Not listed |
| AI ordering by WhatsApp and voice | Included | Not listed |
| Driver app and dispatch for your own fleet | Included | Not listed |
| Kitchen and pickup displays | Included | Not listed |
| Frontend source code license | Eligible plans | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why restaurants choose Ordering.co over Wix
Wix Restaurants Orders covers a real slice of online ordering. These are the operational pieces it does not cover that Ordering.co was built for.
Enterprise-proven
Technology proven with enterprise restaurant brands
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Wix is a general website builder; its restaurant tools are one app in its App Market, not a platform built around restaurant and delivery operations.
20+ products, 1,500+ features
A platform built around the order, not the site
Ordering.co brings more than 20 products and more than 1,500 features on one catalog and order flow: self-ordering kiosks, a call center console, AI ordering agents, kitchen and pickup displays, and delivery operations. Wix Restaurants Orders handles menus, pickup, and delivery on your website; kiosk, call center, and AI ordering by WhatsApp or voice are not part of it.
Own drivers and delivery partners
Deliver with your own drivers, not only one courier integration
Run your own fleet with the Driver App and a live delivery dashboard for assignment, batching, and proof of delivery, and add connected courier partners with per-store selection and fallback rules. Wix Restaurants Orders connects to DoorDash Drive for delivery, but lists no app or dispatch console for a driver fleet of your own.
API, MCP, source code
An open platform your team can build on
Connect any system through the Ordering.co API and webhooks, plug AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps.
12+ years
Twelve years built for restaurants and local commerce
Ordering.co has been building ordering technology for more than 12 years, purpose-made for restaurants, franchises, and local-commerce operators. That focus shows up in the operational depth Wix's general-purpose website builder does not have: prep-time-aware kitchen operations, phone-order-to-POS flows, and multi-store delivery.
Side by side
Wix Restaurants Orders is a real online-ordering app. Every row is something you can run on Ordering.co next to it.
| Capability | Ordering.co | Wix |
|---|---|---|
| Ordering channels | ||
| Web ordering and branded apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts, with the source code on eligible plans. | Wix Restaurants Orders runs on your Wix site; a branded iOS and Android app is available through the Wix App Builder on its own subscription. |
| Menus with modifiers and item options | Menus with modifiers, options, and special requests, by channel and by time. | Wix Restaurant Menus supports item options and modifiers. Test size-dependent pricing and complex pizza combinations on the exact app version you will use. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store, managed from the dashboard. | Not listed |
| Call center console | Agents find customers by phone number, take orders, and reorder from one screen. | Not listed |
| AI ordering by WhatsApp and voice | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | Not listed |
| Order with Google | Customers start an order from your Google Business Profile. | Wix Restaurants lists an Order with Google integration. |
| Table reservations | Table reservations sent to the store team, on the same catalog and order flow as pickup and delivery. | Wix Table Reservations is a separate app with its own setup, approval rules, and floor plan, apart from Wix Restaurants Orders. |
| Catering | Catering workflows for large, planned orders, on the same catalog as everyday ordering. | A separate online ordering page for catering, with advance-order scheduling. |
| Store and delivery operations | ||
| Delivery zones, fees, pickup, and ASAP or scheduled orders | Delivery zones with per-store fees, pickup, curbside, ASAP orders, and scheduled orders, with prep times by store and channel. | Delivery areas by radius, postal code, or map, with fees, a minimum order, free-delivery thresholds, curbside pickup, and future ordering; ASAP availability is calculated from prep and delivery time. |
| Driver app and dispatch for your own fleet | Driver App and delivery dashboard: automatic assignment, order batching, a live map, and proof of delivery. | Not listed |
| Delivery partners | Connected delivery partners, including Uber Direct and DoorDash Drive, with per-store selection and fallback rules. | Connects to DoorDash Drive for delivery. No other delivery-partner connection is listed. |
| Kitchen and pickup displays | Send accepted orders to a kitchen display and show customers which orders are ready for pickup. | Not listed |
| Phone orders synced to your system | Create phone orders in your POS with customer details filled in automatically. | Staff can key in phone orders manually so they sync into Wix Restaurants Orders alongside online orders. |
| Multi-location menus and orders | Multi-store catalog: each store runs its own menu, hours, and orders on one platform. | Customers can order from any branch by featuring each location's menu, hours, and info, and orders are managed across locations in the same back office. |
| In-store point of sale for restaurant items | Ordering Merchant runs orders, menus, and reports for the store; a POS phone-ordering extension syncs with your existing POS. | Wix's own help center states the Wix POS Register tablet solution cannot sell Wix Restaurants items, only Wix Stores products or Wix Bookings services. |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included on every plan, to connect any system or build a custom experience. | Wix REST APIs and Velo code, including Restaurants Menus and Operations APIs, for sites built on Wix. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | Wix offers an official MCP server for AI tools that build on Wix sites, including restaurant ordering. |
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | Not listed |
| White-label reseller program | Agencies resell Ordering.co products under their own brand. | Wix Studio Partner Program for agencies that build client sites, with a revenue share on Wix plans. |
| Custom features | Build them yourself on the API and source code, or with a dedicated Ordering.co team. | Custom features are built with Velo or Wix APIs on a Wix site; Wix does not license the ordering app's source code. |
| Multi-vendor marketplace or multiple locations? | ||
| Branch management versus independent sellers | Manage your stores or onboard independent merchants into your own marketplace, with defined roles and store-level operations. | Wix Restaurants supports multiple restaurant locations. A Wix multi vendor marketplace adds a different requirement: independent sellers, their catalogs, access, and commissions. |
| Multi-vendor extensions | Build your own marketplace with merchant operations and one checkout across several stores on web and app. | Add-onWix App Market lists third-party Wix Stores apps such as Webkul Multi Vendor Marketplace and Samavart Multi Vendor Store. They describe seller dashboards and commission tools; compare their separate subscriptions and limits. |
| Checkout, payouts, and refunds | One checkout across stores works on the marketplace website and app. Configure merchant payments with the supported provider and agreed settlement model. | Confirm the selected extension’s payment provider, countries, seller onboarding, commissions, payout timing, and refund handling. A template or external sales-channel listing does not establish these workflows. |
“Not listed” means the capability does not appear in Wix's product lineup. Confirm scope and terms with each provider.
Where Wix Restaurants Orders stops
What operators run into with Wix Restaurants Orders.
A website builder's add-on, not a restaurant platform
Wix Restaurants Orders is an app in the Wix App Market. Accepting online orders and payments requires an eligible paid Wix site plan. Demonstrate your own menu, modifiers, stock rules, and order flow before choosing the setup.
No kiosk, call center, or AI ordering by WhatsApp or voice
Wix's restaurant help center and App Market listings describe online ordering, table reservations, and a mobile point of sale, but list no self-ordering kiosk, no call center console, and no AI ordering agent for WhatsApp or voice. Wix's own help center states its Wix POS Register tablet solution cannot sell Wix Restaurants items at all.
One delivery partner, no driver app of your own
Wix Restaurants Orders connects to DoorDash Drive for delivery. Its help center lists no app or dispatch console for managing a fleet of your own drivers, and no other delivery-partner connection.
A marketplace template is a starting layout
To create a marketplace on Wix, specify seller registration, approval, catalog permissions, order allocation, commissions, and settlement. Managing several branches or selling on an external marketplace does not itself create that operator workflow.
Test the exact extension and payment path
Ask the app provider to demonstrate two sellers, a mixed cart, a partial refund, and each seller’s payout record on your payment setup. Confirm whether its Wix Stores requirements also cover your restaurant menu and delivery workflow before assuming compatibility.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyHow to move from Wix to Ordering.co
A Wix move means consolidating what today lives across separate apps, Wix Restaurants Menus, Wix Restaurants Orders, and Wix Table Reservations, into one catalog and order flow. Build and test the new setup while your Wix site keeps taking orders, then switch the domain once the checks pass.
What moves
Menus and catalog
Recreate menus, item options, modifiers, and images from Wix Restaurants Menus and Orders, checked on one location before the full move.
Delivery and pickup setup
Delivery zones, fees, minimum order and free-delivery thresholds, pickup hours, and prep times, plus the delivery partners you reconnect with your own provider accounts.
Customer data and loyalty
Customer records, loyalty point balances, and gift card data that your Wix export contains and that your data rights allow you to move.
Domain and connected services
Your ordering domain points to the new storefront, and payment, POS, and analytics connections are reconfigured against your existing provider accounts where supported.
How the move runs
Map what's built across Wix apps
List what lives in Wix Restaurants Menus, Wix Restaurants Orders, Wix Table Reservations, and any App Market add-ons, since each is a separate piece to account for.
Rebuild the catalog and operations
Import menus with modifiers, delivery zones, pickup and prep times, and loyalty settings, then test on one location before the full catalog.
Reconnect delivery and payments
Configure payment processing and delivery partners against your existing provider accounts where the provider supports it.
Test real orders
Run pickup, delivery, and dine-in orders end to end, and train your team on the new tools before customers see them.
Cut over and tell people
In a low-volume window, point your domain to the new storefront. Tell customers, staff, and delivery partners what changes, then cancel Wix's restaurant apps once the new setup is running.
Duration depends on menu complexity, delivery zones, connected apps, and payment setup, so the scope, responsibilities, and timing are set in your project plan.
Questions from Wix restaurant owners
Why choose Ordering.co over Wix for restaurant ordering?
Ordering.co is built for restaurants and local commerce, not a website builder with an ordering app added on. It brings kiosk, call center, AI ordering agents, your own driver app, and an open platform on one catalog and order flow, proven with enterprise brands such as Alsea.
Does Wix Restaurants Orders already cover delivery and pickup?
Yes, Wix Restaurants Orders handles delivery zones, fees, pickup, curbside, and scheduled orders on your Wix site. What it does not cover is kiosk, call center, AI ordering by WhatsApp or voice, and a driver app for a fleet of your own, all of which run natively on Ordering.co.
Can I run a kiosk or call center on Wix?
Wix's restaurant help center and App Market listings list no self-ordering kiosk and no call center console. Ordering Kiosk and the call center console run on the same catalog as your other ordering channels on Ordering.co.
Can my restaurant use its own delivery drivers?
Wix Restaurants Orders connects to DoorDash Drive but lists no app for managing your own fleet. Ordering.co's Driver App and delivery dashboard handle assignment, batching, and proof of delivery for your own drivers, alongside connected delivery partners.
What happens to my Wix restaurant data?
Wix does not publish a standard restaurant-data export process on its help center. Ordering.co can import the customer, menu, and order records your export contains and that your data rights allow; the fit for each field is confirmed during the project, not assumed.
Can I keep my domain?
Yes. Ordering Web runs on your own domain with an SSL certificate. At cutover you point the domain you already control to the new storefront.
How long does a move from Wix take?
It depends on menu complexity, delivery zones, connected apps, and payment setup. There is no standard timeline; the plan for your restaurant sets the sequence, responsibilities, and dates.
Can my developers build custom ordering features?
Yes. The Ordering.co API and webhooks are included on every plan, MCP connects compatible AI tools, and eligible plans include the frontend source code of the storefront and apps.
Can I create a multi-vendor marketplace on Wix?
Wix App Market lists third-party extensions for that purpose. Evaluate a specific app against your seller model, not a universal yes or no about Wix. Confirm catalogs, commissions, checkout, payments, and support with that provider.
Is a Wix marketplace template enough to run several sellers?
A template controls presentation. A working marketplace also needs seller access, catalog rules, order handoff, commissions, settlement, and refunds. Compare those functions separately from the design or the ability to list your products on another marketplace.
Wix and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Wix.
Move your restaurant off a website builder's ordering app.
Bring the menus, delivery zones, and locations you run on Wix today. We'll show you the Ordering.co setup, kiosk, call center, and AI ordering in a live demo. If you need a marketplace, bring two sample merchants and your checkout, commission, and payout requirements.