Ordering.co vs Squarespace
Squarespace is a website builder. Its restaurant features run through Tock for reservations and ChowNow or Allday Ordering for online ordering, connected as separate services on top of a general-purpose site. Ordering.co gives your restaurant menus, delivery, kiosk, call center, and AI ordering in one catalog and one order flow, built for restaurants and local commerce from the start.
| Capability | Ordering.co | Squarespace |
|---|---|---|
| Menu with modifiers, options, and add-on pricing | Included | Add-on |
| ASAP and scheduled orders with prep times and curbside | Included | Add-on |
| Table reservations | Included | Add-on |
| Self-ordering kiosk | Included | Not listed |
| Call center console | Included | Not listed |
Add-on: only through third-party apps or paid extensions.
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why restaurants choose Ordering.co over Squarespace
Squarespace covers restaurant ordering by connecting Tock and ChowNow. Ordering.co is built for the operation underneath the order.
20+ products, 1,500+ features
Restaurant ordering as the product, not an add-on
Squarespace's own restaurant guidance points to third-party services: Tock blocks for reservations and ChowNow or Allday Ordering for pickup and delivery. Ordering.co brings menus with modifiers, delivery zones, kiosk, call center, kitchen display, and AI ordering agents together in more than 20 products and 1,500 features on one catalog and order flow.
Enterprise-proven
Technology proven with enterprise restaurant groups
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations.
Millions of orders a month
Infrastructure that scales with every peak
Ordering.co runs on auto-scaling infrastructure that can process millions of orders a month, so a lunch rush, a holiday, or a new location adds capacity automatically without manual capacity planning.
API, webhooks, MCP, source code
An open platform built around the order flow
Connect any system through the Ordering.co API and webhooks, plug compatible AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps. Squarespace's own Commerce APIs and webhooks manage a general online store; connecting AI tools to a live restaurant order flow is not part of what they cover.
12+ years
Twelve years of ordering technology behind you
Ordering.co has been building ordering technology for more than 12 years, and the platform reflects the operating lessons of every restaurant, franchise, and delivery business on it, not the general commerce needs of a template-based website builder.
Side by side
Every row is something your restaurant can run on Ordering.co in one catalog and order flow.
| Capability | Ordering.co | Squarespace |
|---|---|---|
| Menu, ordering, and delivery | ||
| Menu with modifiers, options, and add-on pricing | Modifier groups, required or optional, single or multiple choice, with per-item add-on pricing, native to the catalog. | Add-onNative product variants and up to four add-on products per item. Restaurant modifier groups with required or optional choices run through ChowNow or Allday Ordering. |
| ASAP and scheduled orders with prep times and curbside | Delivery zones with their own fees, pickup, curbside, ASAP and scheduled orders, store hours, and prep times, all in the ordering flow. | Add-onNative local pickup and ZIP-code delivery options for store products; Squarespace's help center notes customers can't schedule a pickup time. Scheduled restaurant ordering runs through ChowNow, Allday Ordering, or Tock. |
| Table reservations | Customers book a table, and the reservation reaches the store team. | Add-onReservations run through a Tock or OpenTable block connected to the site, both separate services with their own accounts and terms. |
| Catering and private events | Catering workflows for large, planned orders alongside everyday ordering. | Not listed |
| QR and table ordering | QR codes that open a table-side order tied to the store's live menu, kitchen, and POS. | Squarespace's help center describes a QR code that links diners to a digital menu page. It is a link to a menu, not a table-side ordering flow connected to the kitchen or POS. |
| Delivery partners (Uber Direct, DoorDash Drive, and more) | Connected delivery partners with per-store selection and automatic fallback when one partner declines. | Add-onSquarespace has no native delivery-partner connection. Pickup and delivery ordering runs through ChowNow or Allday Ordering; linking out to DoorDash or Uber Eats is a manual button or navigation link to an outside ordering page. |
| Store, kitchen, and channels | ||
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store. | Not listed |
| Call center console | Agents find customers by phone number, take orders, and reorder from one screen. | Not listed |
| AI ordering by WhatsApp and voice | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | Not listed |
| Kitchen and pickup displays | Send orders to a kitchen display and show customers which orders are ready for pickup. | Not listed |
| Multi-store ordering on one catalog | One storefront where a customer picks a location and orders from that store's menu, hours, and fulfillment choices. | Not listed |
| Driver app and delivery dispatch for your own fleet | Driver App and Ordering Delivery for a restaurant's own delivery team, with dispatch and live tracking. | Not listed |
| Gift cards | Gift cards alongside loyalty points and wallets, sold and redeemed in the same order flow. | Gift cards are a native Squarespace commerce product: unique digital codes with no expiration, sold through the online store and redeemable in person through the Squarespace app. |
| Loyalty levels | Tiered loyalty programs that reward repeat customers, alongside points, wallets, and gift cards. | Not listed |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included on every plan, built around the order flow. | Squarespace's Commerce APIs (Orders, Products, Inventory, Transactions) and Webhook Subscriptions API manage a general online store. |
| MCP for AI tools connected to the order flow | Connect compatible AI tools to your Ordering.co account through MCP, working against the same catalog, stores, and orders as the rest of the platform. | Squarespace's MCP server is scoped to domain name search, availability, pricing, and a checkout link. It has no tools for menus, orders, or store operations. |
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | Not listed |
| White-label reseller program | Agencies resell Ordering.co products under their own brand. | Not listed |
| Custom features | Build them yourself on the API and source code, or with a dedicated Ordering.co team. | Squarespace supports custom CSS and JavaScript inside its own site editor, plus apps built on its developer platform; there is no path to run or extend the commerce backend itself outside Squarespace's hosted platform. |
“Not listed” means the capability does not appear in Squarespace's product lineup. Confirm scope and terms with each provider.
Where Squarespace stops for a restaurant
What restaurant operators run into on Squarespace.
Ordering and reservations are separate services
Squarespace's own restaurant guidance points to Tock for reservations and ChowNow or Allday Ordering for online ordering. Each is a distinct service with its own account, setup, and terms connected to the site rather than built into it.
No multi-location storefront
One store catalog for the whole site. Several local pickup options can appear at checkout, but not a separate menu or hours per location.
No kiosk, call center, or kitchen display
Squarespace's product pages and extension marketplace list no self-ordering kiosk, no call center console, and no kitchen or pickup display.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyHow to move from Squarespace to Ordering.co
A Squarespace move consolidates a site plus its connected Tock and ChowNow or Allday Ordering setup into one ordering platform. Build and test the new ordering experience while the current site keeps taking orders, then switch once the checks pass.
What moves
Menu and catalog
Categories, dishes, modifiers, options, and prices from your menu page and your ChowNow or Allday Ordering catalog, rebuilt as one menu with modifier groups and add-on pricing.
Reservations and events
The reservation flow your Tock or OpenTable block handles today, mapped to the reservation and catering workflows that fit your service model.
Store operations and delivery
Store hours, order handoff to the kitchen, and your delivery model, whether that means your own drivers, connected delivery partners, or a mix.
Domain and brand
Your existing domain and brand assets carried into the new ordering experience, so the customer-facing address stays familiar.
Payments and integrations
Payment processing and any connected services reconfigured against your existing provider accounts where the provider supports it.
How the move runs
Inventory the current setup
List every page, block, and connected service on the Squarespace site: the menu block, the Tock or OpenTable reservation block, the ChowNow or Allday Ordering integration, and any delivery links to outside platforms.
Map the menu and order types
Rebuild the menu with modifier groups, options, and add-on pricing, and decide which order types the restaurant needs: pickup, delivery, dine-in, curbside, ASAP, or scheduled.
Add the channels the operation needs
Bring in Ordering Web, apps, kiosk, call center, or AI ordering agents based on what the restaurant runs today and what the move should add.
Connect operations and delivery
Configure store hours, kitchen handoff, payments, and delivery, whether an in-house driver team or connected delivery partners.
Test, then cut over
Run real orders end to end before pointing the domain to the new storefront, and confirm the reservation and catering flow works the way the team expects.
Duration depends on menu size, reservation and catering needs, delivery model, and the connected services in scope today, so the plan, responsibilities, and timing are set in your project.
Questions from Squarespace restaurant sites
Why choose Ordering.co over Squarespace for restaurant ordering?
Squarespace is a general-purpose website builder that connects to Tock for reservations and ChowNow or Allday Ordering for online ordering. Ordering.co brings menus with modifiers, delivery zones, kiosk, call center, kitchen display, and AI ordering agents together in one catalog and order flow, built for restaurants and local commerce.
Does Ordering.co replace Tock and ChowNow?
Ordering.co covers pickup, delivery, catering, and table reservation requests in one order flow, so those channels no longer depend on separate connected services.
Can I take orders with modifiers and options natively?
Yes. Modifier groups, required or optional, single or multiple choice, with per-item add-on pricing, are native to the Ordering.co catalog, not dependent on a connected ordering extension.
Does Ordering.co support multiple restaurant locations?
Yes. Multi-store ordering gives customers one storefront where they pick a location and order from that store's own menu, hours, and fulfillment choices, on one catalog.
What happens to my delivery setup?
Ordering.co connects delivery partners such as Uber Direct and DoorDash Drive with per-store selection and automatic fallback, or supports your own driver team with the Driver App and Ordering Delivery, instead of a manual link to an outside ordering page.
Can I keep my domain?
Yes. Ordering Web runs on your own domain with an SSL certificate. At cutover you point the domain you already control to the new storefront.
How long does a move from Squarespace take?
It depends on menu size, reservation and catering needs, delivery model, and which connected services are in scope. There is no standard timeline; the plan for your restaurant sets the sequence, responsibilities, and dates.
Squarespace and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Squarespace.
Move your restaurant off a website builder and onto ordering infrastructure.
Bring your menu, your Tock and ChowNow setup, and your locations. We'll show you the Ordering.co setup and the move in a live demo.