Ordering.co vs Oddle
Oddle covers online ordering, reservations, and loyalty for F&B brands in Singapore, Malaysia, Hong Kong, Taiwan, Australia, and the UAE. Ordering.co runs those same channels alongside a self-ordering kiosk, call center software, catering, and a driver app for your own fleet, all on one catalog and order flow, with published pricing and a free trial.
| Capability | Ordering.co | Oddle |
|---|---|---|
| Self-serve free trial | Included | Not listed |
| Self-ordering kiosk | Included | Not listed |
| Kitchen and pickup displays | Included | Not listed |
| Frontend source code license | Eligible plans | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why F&B brands choose Ordering.co over Oddle
Six reasons that come up when restaurant and local commerce teams compare the two.
Kiosk, call center, catering
Dedicated tools for kiosk, phone, and catering orders
Ordering.co adds a self-ordering kiosk, a call center console where agents find customers by phone number, and a catering workflow in the same catalog as everyday ordering. Oddle lists no self-ordering kiosk and handles phone and catering orders as manual orders entered by staff.
Your own fleet
Deliver with your own drivers
The Driver App and a live delivery dashboard let your own couriers accept, batch, and complete orders with proof of delivery. Oddle's Integrated Logistics Support routes deliveries through a dedicated Oddle team that assigns drivers for you, which is a managed service, not a fleet app you run.
Source code included
Frontend source code on eligible plans
On eligible plans, you get the source code for the web storefront, customer apps, Merchant App, and Driver App, so your developers can change the guest experience directly. Oddle's documentation lists no source-code license or white-label reseller program.
Free trial, no card
Start free with a self-serve trial
Ordering.co's self-serve Restaurant plan starts with a free trial, no payment card, and automatic installation. Oddle's published pricing in Singapore, Malaysia, and its default market all require a 1-year commitment for monthly billing, and the account starts with a booked demo and 30-day guided onboarding, not a self-serve trial.
4,262 locations, one platform
Enterprise-proven at scale
Ordering.co runs ordering for enterprise groups such as Alsea, which operates 10 brands across 4,262 locations on one platform. Its auto-scaling infrastructure can process millions of orders a month, so the same technology stack works for a single store or a multi-country group.
20+ products, 1,500+ features
One catalog for ordering, delivery, marketing, and loyalty
Websites, branded apps, kiosk, call center, store operations, your own delivery fleet, marketing, and loyalty run on the same catalog and order flow. More than 20 products and 1,500 features come from one provider, so a new channel is a configuration, not another vendor to onboard.
Side by side
Every row is something your brand can run on Ordering.co.
| Capability | Ordering.co | Oddle |
|---|---|---|
| Cost and commitment | ||
| Published pricing | Published plans: from $99 per active location a month, with Delivery Suite and AI Ordering Suite access included. | From US$169 a month in Oddle's default market (S$300 in Singapore, RM400 in Malaysia), billed monthly with a required 1-year commitment. |
| Self-serve free trial | A free trial with automatic installation and no payment card required. | Not listed |
| Ordering channels and storefront | ||
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store, managed from the dashboard. | Not listed |
| Call center software | Call center software: agents find customers by phone number, take orders, and reorder from one screen. | Staff enter phone orders manually in Merchant Admin or on the Register; no call center console is listed. |
| Catering orders | A catering workflow for large and planned orders, in the same catalog as everyday ordering. | Staff enter catering requests as manual orders; no dedicated catering workflow is listed. |
| Your own multi-vendor marketplace | A marketplace website and app, under your brand, where customers buy from several stores in one checkout. | Oddle Eats is Oddle's own diner discovery network, not a marketplace a restaurant runs under its own brand. |
| Store and delivery operations | ||
| Kitchen and pickup displays | Route accepted orders to a kitchen display and a printer, and show which orders are ready for pickup. | Not listed |
| Table reservations | Table reservations run in the same catalog and order flow as delivery, pickup, and loyalty. | Oddle Reserve is a dedicated reservations product with Reserve with Google, deposits, and a Host App, run separately from Oddle Shop. |
| Loyalty | Loyalty levels reward repeat customers in the same catalog and order flow as ordering. | Oddle Loyalty automates rewards, birthday offers, and redeemables through its CRM; its help center does not describe tiered loyalty levels. |
| Build and extend | ||
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | Not listed |
| API, webhooks, and AI connectors | The Ordering.co API and webhooks, included in every plan, plus MCP to connect compatible AI tools. | Oddle offers Oddle AI on WhatsApp and LINE and MCP for Claude, ChatGPT, and Codex; no public REST API or webhook documentation is listed. |
“Not listed” means the capability does not appear in Oddle's product lineup. Confirm scope and terms with each provider.
Where Oddle stops
What F&B teams run into on Oddle.
No self-serve trial
Oddle's pricing pages in every market offer a booked demo and a 30-day guided onboarding, not a self-serve trial, and monthly billing requires a 1-year commitment.
No self-ordering kiosk or call center console
Oddle lists a payment terminal and a loyalty check-in kiosk, but no self-ordering kiosk. Phone and catering orders are entered manually by staff, with no call center console or dedicated catering workflow listed.
Delivery runs through Oddle's own logistics team
Oddle's Integrated Logistics Support assigns drivers through a dedicated Oddle team. It lists no driver app for a fleet a restaurant manages itself.
No source code or reseller program
Oddle's documentation lists integrations with Google, SUNMI, and ECPay, and an AI connector for assistants like Claude, but no frontend source-code license and no white-label reseller program.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyHow to move from Oddle to Ordering.co
An Oddle move is more than a storefront change. Start with a free trial, trace how one real order moves through your operation, and switch traffic only after the checks pass while Oddle keeps taking orders.
What moves
Menus and catalogs
Products, categories, modifiers, prices, and images, checked on one representative store before the full import.
Stores and teams
Store records, hours, service areas, handoff modes, and the roles and access levels your teams use to run the day.
Customers, loyalty, and reservations
Customer records, loyalty enrollments, and reservation history that your Oddle exports contain and that your data rights and retention rules allow you to move.
Domains and apps
Your ordering domain points to the new storefront. Branded apps ship under your own developer accounts, with the source code on eligible plans.
How the move runs
Start with a free trial
Bring a representative menu, the order paths your guests use, and the systems that must stay connected, so the trial tests the operation you actually run.
Trace one real order
Follow an order from menu to payment, fulfillment, support, and reporting. That path shows which decisions the new setup must keep and which ones you want to change.
Build the move map
List each domain, channel, and menu to replace; the menu, store, customer, loyalty, and reservation data that matters for launch; and who handles each order handoff.
Configure and test
Agree on the scenarios that must work before traffic moves: a guest orders from the right store and gets a confirmation, the team accepts and completes the order, and every connected system has an owner.
Switch store by store
Point your domain and apps to Ordering.co once the checks pass, and keep Oddle live until the new setup has proven itself. Check your Oddle contract's term and notice period before you set the date.
Duration depends on store count, menu complexity, payment and delivery connections, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from Oddle users
Why choose Ordering.co over Oddle?
Ordering.co runs ordering, delivery, reservations, and loyalty on one catalog, and adds a self-ordering kiosk, a call center console, a catering workflow, and a driver app for your own fleet. Pricing is published, and you can start with a free trial and no payment card.
How does Ordering.co pricing compare to Oddle?
Ordering.co's Restaurant plan starts from $99 per active location a month. Oddle's published pricing starts from US$169 a month (S$300 in Singapore, RM400 in Malaysia) and requires a 1-year commitment for monthly billing. Bring your current Oddle plan and usage, and we will compare the two at your volume.
Can we try Ordering.co before we switch?
Yes. Start with a self-serve free trial, no payment card required, with automatic installation. Oddle's onboarding starts with a booked demo and a 30-day guided setup instead.
Does Ordering.co have a self-ordering kiosk?
Yes. Ordering Kiosk lets guests order and pay from a tablet or large screen in the store, managed from the same dashboard as your other channels. Oddle's product pages and help center list no kiosk product.
Can we run our own delivery drivers?
Yes. The Driver App and a live delivery dashboard let your own couriers accept, batch, and complete orders with proof of delivery. Oddle's Integrated Logistics Support assigns drivers through Oddle's own team instead.
Can we keep reservations and loyalty running smoothly?
Table reservations and loyalty levels run in the same catalog and order flow as ordering and delivery, so your team works from one dashboard instead of switching between products.
Can our developers build our own ordering experience?
Yes. The Ordering.co API and webhooks are included in every plan, MCP connects compatible AI tools, and eligible plans include the frontend source code of the storefront and apps. Oddle's documentation lists integrations and an AI connector, but no public API, webhook library, or source-code license.
Is Ordering.co reliable enough for a growing brand?
Yes. Ordering.co runs ordering for enterprise groups such as Alsea across 4,262 locations and 10 brands, on auto-scaling infrastructure that can process millions of orders a month, so the same platform scales from one store to a multi-country group.
Oddle and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Oddle.
Run kiosk, call center, catering, and your own fleet on one platform.
Bring the Oddle products you use today, your store count, and your monthly orders. We'll show you the Ordering.co setup, the free trial, and the cost at your volume in a live demo.