Ordering.co vs Flipdish
Flipdish sells branded websites, apps, kiosks, and a POS to restaurants and takeaways. Ordering.co gives multi-brand and multi-location groups the same channels plus a marketplace you can run, your own driver app, and an open platform your team can build on, backed by infrastructure that already carries enterprise volume. Start with a free pilot on your own operation.
| Capability | Ordering.co | Flipdish |
|---|---|---|
| Free pilot | Included | Not listed |
| Your own multi-vendor marketplace | Included | Not listed |
| Driver app for your own fleet | Included | Add-on |
| MCP for AI tools | Included | Not listed |
| Frontend source code license | Eligible plans | Not listed |
Add-on: only through third-party apps or paid extensions.
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why restaurant groups choose Ordering.co over Flipdish
Six reasons that come up when teams compare the two platforms.
Enterprise-grade
Infrastructure proven at enterprise scale
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across 4,262 locations. Its auto-scaling infrastructure can process millions of orders a month.
Own drivers, not a bolt-on app
A driver app that is part of the platform
The Driver App and delivery dashboard for assignment, batching, a live map, and proof of delivery are part of Ordering.co, on iOS and Android. Your fleet works from one system that already knows the order, the store, and the customer.
Your own multi-vendor marketplace
Run a marketplace, not just single-brand ordering
A marketplace website and app where customers buy from several stores or brands in one checkout runs on the same catalog and order flow as your direct ordering channels.
20+ products, 1,500+ features
One complete platform, one catalog
Websites, branded apps, self-ordering kiosks, a call center console, AI ordering agents, store operations, delivery, marketing, and loyalty run on the same catalog and order flow. More than 20 products and 1,500 features come from one provider.
API, MCP, source code
An open platform your team can build on
Connect any system through the Ordering.co API and webhooks, plug AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps.
12+ years
More than 12 years building ordering technology
Ordering.co has been building ordering technology for more than 12 years, and the platform reflects the operating lessons of every brand, marketplace, and delivery business on it.
Side by side
Every row is something your brand can run on Ordering.co.
| Capability | Ordering.co | Flipdish |
|---|---|---|
| Cost and commitment | ||
| Published pricing | Published plans: from $99 per active location a month, and Enterprise from $2,500 a month for the starting band. | Published plans per site: Website from $119 a month and Website & Mobile App from $199 a month billed annually ($149 and $249 billed monthly), and kiosk software from $79 a month plus hardware. |
| Free pilot | Start with a free pilot on your own operation before you commit. | Not listed |
| Ordering channels | ||
| Web ordering and branded apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts, with the source code on eligible plans. | A branded website and native iOS and Android apps. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store, managed from the dashboard. | Kiosk software, sold as a separate plan, with hardware billed extra. |
| AI ordering agents | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | Flipdish AI Phone Agent answers and takes phone orders by voice; no WhatsApp or chat ordering listed. |
| Your own multi-vendor marketplace | A marketplace website and app where customers buy from several stores or brands in one checkout. | Not listed |
| Store and delivery operations | ||
| Driver app for your own fleet | Driver App and delivery dashboard: automatic assignment, order batching, a live map, and proof of delivery. | Add-onOwn-driver dispatch is managed from the Flipdish dashboard, but drivers place and track deliveries in the third-party Shipday Drive app, not a Flipdish-branded app. |
| Courier partners | Connected delivery partners with per-store selection and fallback rules, alongside your own drivers. | Delivery network partners including Uber Direct and Stuart. |
| Kitchen and pickup displays | Send accepted orders to a kitchen display and show customers which orders are ready for pickup. | A kitchen display system with real-time order screens on its own POS. |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included in every plan. | A REST API (v3) covering menus, sales, and store operations, with a webhooks reference. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | Not listed |
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | Not listed |
“Not listed” means the capability does not appear in Flipdish's product lineup. Confirm scope and terms with each provider.
Where Flipdish stops
What restaurant groups run into on Flipdish.
A subscription plus commission fees
Beyond the monthly plan, Flipdish's own help center describes monthly invoices that capture "all % commission fees charged by Flipdish from orders accepted" the previous month, deducted automatically from order revenue.
Installation and onboarding charged separately
Flipdish's onboarding guide lists costs outside the original quote: in-person installation and training from £550 to £750, kiosk installation at £400, and a site survey at £200, plus cancellation penalties on installation appointments.
Own-fleet drivers work in a different app
Managing your own drivers on Flipdish depends on a separate Shipday integration. Drivers "must use the Shipday Drive app" and log in with their own account; it is not part of the Flipdish app.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyRun Ordering.co in your own cloud.
Every plan runs on infrastructure Ordering.co manages for you. Organizations that need the platform inside a cloud account they control can install it on AWS, Google Cloud, Microsoft Azure, or Railway with an enterprise package.
- The whole backend: API, webhooks, and real-time.
- One contract at a fixed rate, with no charges per store or by transaction volume.
How to move from Flipdish to Ordering.co
A Flipdish move is more than a storefront change. Start with a free pilot, trace how one real order moves through your operation, and switch traffic only after the checks pass while Flipdish keeps taking orders.
What moves
Menus and catalogs
Products, categories, modifiers, prices, and images, checked on one representative store before the full import.
Stores and teams
Store records, hours, service areas, handoff modes, and the roles and access levels your teams use to run the day.
Customers and order history
Customer and order records that your Flipdish exports contain and that your data rights and retention rules allow you to move.
Domains and apps
Your ordering domain points to the new storefront. With the same developer accounts and app listing, the new build can ship as an update under the existing icon.
POS, payments, and delivery
POS, payment, delivery, loyalty, and analytics connections, reconfigured against your existing provider accounts where the provider supports it.
How the move runs
Start with a free pilot
Bring a representative menu, the order paths your guests use, and the systems that must stay connected, so the pilot tests the operation you actually run.
Trace one real order
Follow an order from menu to payment, fulfillment, support, and reporting. That path shows which decisions the new setup must keep and which ones you want to change.
Build the move map
List each domain, channel, and menu to replace; the menu, store, customer, and order data that matters for launch; who handles each order handoff; and the credentials and callbacks every connected system needs.
Configure and test
Agree on the scenarios that must work before traffic moves: a guest orders from the right store and gets a confirmation, the team accepts and completes the order, and every connected system has an owner and a fallback.
Switch store by store
Point your domain and apps to Ordering.co once the checks pass, and keep Flipdish live until the new setup has proven itself. Check your Flipdish agreement's term and notice period before you set the date.
Duration depends on store count, menu complexity, POS and payment connections, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from Flipdish customers
Why choose Ordering.co over Flipdish?
Ordering.co runs on infrastructure proven at enterprise scale, includes your own driver app and a multi-vendor marketplace you can run, and is open: API, webhooks, MCP, and, on eligible plans, frontend source code. You can start with a free pilot.
How does Ordering.co pricing compare to Flipdish?
Ordering.co publishes plans from $99 per active location a month. Flipdish publishes a Website plan from $119 a month per site and a Website & Mobile App plan from $199 a month, billed annually, plus kiosk software from $79 a month and hardware, and its help center describes commission fees charged on orders through monthly invoices. Bring your current agreement and we will compare the two at your volume.
Can we try Ordering.co before we switch?
Yes. Start with a free pilot on your own menus, stores, and order paths, and decide on what you have seen working in your operation.
Can our own drivers use one app for deliveries?
Yes. The Driver App and delivery dashboard handle assignment, batching, a live map, and proof of delivery in one Ordering.co app, without a separate third-party driver app.
Can we run a marketplace with several stores or brands?
Yes. A marketplace website and app let customers buy from several stores or brands in one checkout, on the same catalog and order flow as your direct ordering channels.
Is Ordering.co reliable enough for a multi-brand group?
Yes. Ordering.co runs ordering for enterprise groups such as Alsea across 4,262 locations and ten brands, on auto-scaling infrastructure that can process millions of orders a month.
Can our developers build our own ordering experience?
Yes. The Ordering.co API and webhooks are included in every plan, MCP connects compatible AI tools, and the frontend source code of the storefront and apps is open source and included with every product. The backend source code is available only to enterprise organizations, under a separate license agreement and after Ordering.co approves the organization.
How long does a move from Flipdish take?
It depends on store count, menu complexity, POS and payment connections, delivery, and app-store access. There is no standard timeline; the plan for your brand sets the sequence, responsibilities, and dates, starting with the free pilot.
Flipdish and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with Flipdish.
Run one open platform instead of a branded website plan.
Bring the Flipdish channels you run today, your store count, and your monthly orders. We'll show you the Ordering.co setup, the free pilot, and the cost at your volume in a live demo.