Ordering.co vs DeliverLogic
DeliverLogic, formerly BigTree Solutions, runs branded ordering and delivery dispatch for restaurants. Ordering.co runs that same ordering and delivery work alongside kiosk, call center, kitchen displays, and AI ordering agents on one catalog and order flow, on infrastructure proven at enterprise scale, and you can start with a free pilot on your own operation.
| Capability | Ordering.co | DeliverLogic |
|---|---|---|
| Self-ordering kiosk | Included | Not listed |
| Kitchen and pickup displays | Included | Not listed |
| MCP for AI tools | Included | Not listed |
| Frontend source code license | Eligible plans | Not listed |
Ordering.co at a glance
- years building ordering technology
- 12+
- of orders a month, on auto-scaling infrastructure
- Millions
- products across ordering channels, operations, and delivery
- 20+
- features, from catalog to dispatch
- 1,500+
Enterprise brands running on Ordering.co technology
Why restaurant brands choose Ordering.co over DeliverLogic
Five reasons that come up when teams put the two platforms side by side.
Enterprise-grade
The same enterprise grade, equal or better quality
Ordering.co runs ordering for enterprise groups such as Alsea, which operates Domino's, Starbucks, Burger King, and seven more brands on one platform across more than 4,000 locations. Its auto-scaling infrastructure can process millions of orders a month, so a growing restaurant group gets enterprise-grade reliability and equal or better quality from day one.
20+ products, 1,500+ features
One connected platform, not a stack of point tools
Websites, branded apps, self-ordering kiosks, a call center console, AI ordering agents, kitchen and pickup displays, store operations, delivery, marketing, and loyalty run on the same catalog and order flow. More than 20 products and 1,500 features come from one provider, so a new channel is a configuration, not another vendor to add on top of your dispatch software.
API, MCP, source code
An open platform your team can build on
Connect any system through the Ordering.co API and webhooks, plug AI tools in through MCP, and, on eligible plans, build on the frontend source code of the storefront and apps. Your developers can change the customer experience without waiting on a vendor roadmap or a paid design package.
Native, not plan-gated
Order with Google and kitchen displays without a plan upgrade
Order with Google and kitchen and pickup displays run natively on Ordering.co, without moving to a higher-priced plan or connecting a separate kitchen display partner.
Free pilot
Start with a free pilot on your own operation
Prove Ordering.co on your own menus, stores, and order paths before you commit, and make the switch decision on results your team has seen for itself.
Side by side
Every row is something your restaurant can run on Ordering.co.
| Capability | Ordering.co | DeliverLogic |
|---|---|---|
| Cost and commitment | ||
| Published pricing | Published plans: from $99 per active location a month, with delivery orders at $0.20 each and AI-attributed orders at 5%. | Four published tiers from $99 to $999 a month (Startup, Basic, Business, Corporate), plus card processing that runs from 2.69% + $0.26 to 2.99% + $0.29 (highest on the cheapest tier), plus a $1.50 software tip added to every order. |
| Ordering channels | ||
| Web ordering and branded apps | Ordering Web and branded iOS and Android apps on your domain and developer accounts, with the source code on eligible plans. | A branded website and iOS and Android customer apps on every plan, with about 90% of the site customizable inside DeliverLogic's own framework. |
| Self-ordering kiosk | Ordering Kiosk: customers order and pay from tablets or large screens in the store, managed from the dashboard. | Not listed |
| AI ordering by WhatsApp and voice | AI Ordering Agents take orders through voice, WhatsApp, chat, and web conversations on your catalog. | AI voice ordering that answers the restaurant's phone and submits the order to the POS; no WhatsApp ordering listed. |
| Order with Google | Customers start an order from your Google Business Profile. | Listed on the $499 Business and $999 Corporate plans, not on Startup or Basic. |
| Store and delivery operations | ||
| Driver app and delivery partners | Driver App and Ordering Delivery, plus connected courier partners with per-store selection and fallback rules. | DriverLogic app for the restaurant's own fleet, with automatic overflow to DoorDash and Uber Direct drivers when in-house capacity runs out. |
| Kitchen and pickup displays | Send accepted orders to a kitchen display and show customers which orders are ready for pickup. | Not listed |
| Loyalty levels and gift cards | Tiered loyalty programs, a customer wallet, and a gift card extension that customers redeem on their own orders. | A points program that customers trade for third-party gift cards up to $100 or for the restaurant's own gift certificates; no tiered loyalty levels listed. |
| Catering | Catering orders with dedicated workflows inside the same restaurant ordering plan. | Catering ordering with group orders, per-location lead times, and POS sync, plus a separate catering marketplace product. |
| Table reservations | Customers book a table, and the reservation reaches the store team. | Not listed |
| Build and extend | ||
| API and webhooks | The Ordering.co API and webhooks, included in every plan. | Open APIs for POS and e-commerce connections, included on every plan. |
| MCP for AI tools | Connect compatible AI tools to your Ordering.co account through MCP. | Not listed |
| Frontend source code license | On eligible plans, source code for the web storefront, customer apps, Merchant App, and Driver App. | Not listed |
| Custom features | Build them yourself on the API and source code, or with a dedicated Ordering.co team. | Custom design packages priced separately, from $900 to $8,000 or more. |
“Not listed” means the capability does not appear in DeliverLogic's product lineup. Confirm scope and terms with each provider.
Where DeliverLogic stops
What restaurant teams run into on DeliverLogic.
Card processing costs more on the entry plan
DeliverLogic's own pricing lists processing rates from 2.99% + $0.29 on the $99 Startup plan down to 2.69% + $0.26 on the $999 Corporate plan, so the cheapest tier pays the highest processing rate, on top of the monthly fee.
A software tip on every order
DeliverLogic's pricing page notes that all orders have a $1.50 optional software tip added, on top of the monthly minimum and card processing.
Order with Google starts at the $499 plan
DeliverLogic's pricing page lists Order with Google only on its $499 Business and $999 Corporate plans, and national-brand partnerships only on Corporate.
No kiosk or kitchen display listed
DeliverLogic's feature pages and sitemap list a website, apps, AI voice ordering, and a driver app, but no self-ordering kiosk or kitchen and pickup display product.
No MCP connection or source code license
DeliverLogic's FAQ and integrations material describe open APIs and a white-labeled driver app, but no MCP connection for AI tools and no source code license for the ordering website or apps.
Proven with enterprise brands.
The platform you would run on already runs ordering for Alsea, a multi-brand restaurant group with more than 4,000 locations.
Alsea runs WOW+ and ten restaurant brands on one ordering platform.Domino's, Starbucks, Burger King, Vips, and six more brands share one app, one website, call centers, and a delivery operation that assigns drivers automatically.10 brands on WOW+4,262 locationsMexico and ColombiaRead the Alsea storyHow to move from DeliverLogic to Ordering.co
A DeliverLogic move touches your ordering site, apps, driver dispatch, and POS connection. Start with a free pilot, trace how one real order moves through your operation, and switch traffic only after the checks pass while DeliverLogic keeps taking orders.
What moves
Menus and catalogs
Products, categories, modifiers, prices, and images, checked on one representative store before the full import.
Stores and teams
Store records, hours, delivery zones, and the roles and access levels your teams use to run the day.
Customers and order history
Customer and order records that your DeliverLogic export contains and that your data rights and retention rules allow you to move.
Domains and apps
Your ordering domain points to the new storefront. With the same developer accounts and app listing, the new build can ship as an update under the existing icon.
POS, payments, and delivery
POS, payment, delivery, loyalty, and analytics connections, reconfigured against your existing provider accounts where the provider supports it, including your own drivers and connected couriers.
How the move runs
Start with a free pilot
Bring a representative menu, the order paths your guests use, and the systems that must stay connected, so the pilot tests the operation you actually run.
Trace one real order
Follow an order from menu to payment, fulfillment, support, and reporting. That path shows which decisions the new setup must keep and which ones you want to change.
Build the move map
List each domain, channel, and menu to replace; the menu, store, customer, and order data that matters for launch; who handles each order handoff; and the credentials and callbacks every connected system needs.
Configure and test
Agree on the scenarios that must work before traffic moves: a guest orders from the right store and gets a confirmation, the team accepts and completes the order, and every connected system has an owner and a fallback.
Switch store by store
Point your domain and apps to Ordering.co once the checks pass, and keep DeliverLogic live until the new setup has proven itself. Confirm your DeliverLogic data export before you set the date.
Duration depends on store count, menu complexity, POS and payment connections, delivery, and app-store access, so the scope, responsibilities, and timing are set in your project plan. Apple and Google decide app review and approval.
Questions from DeliverLogic customers
Why choose Ordering.co over DeliverLogic?
Ordering.co runs your ordering channels, kiosk, call center, kitchen displays, AI ordering agents, delivery, marketing, and loyalty on one catalog and order flow, with enterprise-grade reliability and equal or better quality. The platform is open: API, webhooks, MCP, and, on eligible plans, frontend source code. You can start with a free pilot on your own operation.
Is DeliverLogic the same company as BigTree Solutions?
DeliverLogic is the current name of BigTree Solutions; bigtreesolutions.com now redirects to deliverlogic.com. If you evaluated BigTree Solutions in the past, the product you would be comparing against today is DeliverLogic.
Does Ordering.co have a self-ordering kiosk or call center console?
Yes. Ordering Kiosk lets customers order and pay from tablets or large screens in the store, and a call center console lets agents find customers by phone number, take orders, and reorder from one screen. DeliverLogic's site does not list a self-ordering kiosk.
Can we run kitchen and pickup displays without a separate app?
Yes. Ordering.co sends accepted orders to a kitchen display and shows customers which orders are ready for pickup, natively. DeliverLogic's feature pages do not list a kitchen or pickup display product.
Can our developers build our own ordering experience?
Yes. The Ordering.co API and webhooks are included in every plan, MCP connects compatible AI tools, and the frontend source code of the storefront and apps is open source and included with every product. The backend source code is available only to enterprise organizations, under a separate license agreement and after Ordering.co approves the organization.
Can we keep our own delivery drivers?
Yes. The Driver App and Ordering Delivery support your own fleet, and connected courier partners can add capacity with per-store selection and fallback rules.
Can we try Ordering.co before we switch?
Yes. Start with a free pilot on your own menus, stores, and order paths, and decide on what you have seen working in your operation.
How long does a move from DeliverLogic take?
It depends on store count, menu complexity, POS and payment connections, delivery, and app-store access. There is no standard timeline; the plan for your restaurant sets the sequence, responsibilities, and dates, starting with the free pilot.
DeliverLogic and every other product name on this page are trademarks of their respective owners. Ordering.co is not affiliated with DeliverLogic.
Run one connected platform instead of a dispatch add-on.
Bring the DeliverLogic plan you run today, your store count, and your monthly orders. We'll show you the Ordering.co setup, the free pilot, and the cost at your volume in a live demo.