Ordering experience

Help customers find their way back to your stores.

A personalized home page opens with the businesses that serve the customer's address. From there, configurable search filters, a map view, an offers page, and direct links help customers discover a business and pick up right where they left off.

Store discovery

What you can do

  • Personalized home page

    The home page combines a promotional banner, featured or sponsored businesses, business-type shortcuts, and the businesses that serve the customer's address.

  • Configurable search filters

    Choose which filters customers can use when browsing: sort, brands, price range, maximum delivery fee, maximum delivery time, maximum distance, and business categories.

  • Map view of nearby businesses

    Customers switch to a map to find nearby businesses as markers, with the filtered list available beside it on desktop.

  • Browse and use offers

    Customers review the offers available for their location and order type, search them by name, and continue to a participating business.

  • Products ordered before

    On a business page, signed-in customers see the products they ordered there before, limited to what's still available.

  • Recommendations by dietary preference

    Suggest products from a customer's dietary preferences.

  • Direct store links

    Share a link that opens a specific store page directly.

  • Deep links to a product, checkout, or order

    A product link opens the product dialog directly, and app links and notifications can open a business, a product, checkout, or an order.

Customer app and website

A home page built around the customer's address

The home page combines a promotional banner, featured or sponsored businesses, business-type shortcuts, and the businesses that serve the customer's current address, with an order-progress preview for signed-in customers.

  • A promotional banner
  • Featured or sponsored businesses
  • Business-type shortcuts so customers browse by what they need
  • The list of businesses that serve the customer's current address
  • For signed-in customers, an order-progress preview of orders already placed

Dashboard

Choose which filters customers can use

From Platform settings, turn on the filters that matter to your marketplace, so customers narrow the business list to what fits them.

  • Sort
  • Brands
  • Price range
  • Max delivery fee
  • Max delivery time
  • Max distance
  • Business categories

Customer app and website

Find nearby businesses on a map

Customers can switch to a map to find businesses near their ordering location, with the filtered list available beside the map on desktop.

  • Markers appear for the businesses returned near the customer's location
  • Selecting a marker can show a business summary before opening its full page
  • On desktop, the business results and configured filters stay visible beside the map
  • Filters remain available on the map view
  • If the map is unavailable, customers can use the business list or search instead

Customer app and website

Browse and use offers

A dedicated offers page lets customers review the promotions available for their location and order type, search them by name, and continue to a participating business.

  • Each offer can show its name, expiration, and, when available, an image and description
  • Search narrows the list by offer name
  • Offer details can include the discount value, what it applies to (subtotal, delivery fee, or service fee), the minimum purchase, and a coupon code when one applies
  • Selecting Use coupon under a listed business takes the customer there to continue ordering
  • The Offers navigation item appears only when promotions are enabled

Customer app and website

Recommendations from what customers already like

On a business page, signed-in customers see the products they ordered there before, and the platform can suggest products from a customer's dietary preferences.

  • Shown only to signed-in customers
  • Identifies the earlier order date
  • Limited to products that are currently available
  • Opens the product to review its current details before adding it again
  • Recommendations from a customer's dietary preferences

How it works

From setup to the next order.

  1. 01Start from a personalized home

    The home page opens with a banner, featured businesses, and the stores that serve the customer's address.

  2. 02Narrow the search or switch to the map

    Customers apply the filters you turned on, or switch to the map view to browse nearby businesses.

  3. 03Reorder and jump back in

    Signed-in customers see products they ordered before, get recommendations from their dietary preferences, and can follow a direct link straight back to a store or product.

Good to know

  • The offers page is separate from coupons applied in the cart; it appears only when promotions are enabled and a location is selected.
  • Products ordered before and dietary recommendations are shown only to signed-in customers, limited to what's still available.
  • The home page's banner, business-type shortcuts, and sponsored placements depend on the Website theme and project configuration; not every store shows every control.

Related

See all features

See how it fits your operation.

Start a free trial, or walk through your setup with the Ordering.co team.

Product guide: Browse businesses