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Customer story · Food tech and hybrid kitchens

Hybrid kitchens, one ordering experience.

Sauce Capital is a food tech company with a network of self-owned hybrid kitchens. Its website, the Chew customer app, delivery logistics, and special offers run on Ordering.co.

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Sauce Capital cover image with the Sauce Capital logo over a cook slicing yellow peppers on a wooden board
Business type
Food tech company
Kitchens
Self-owned hybrid kitchens
Channels
Website · Chew app
Services
Ordering · Delivery · Special offers

The operating context

A food tech company built around the customer experience.

Sauce Capital is a food tech company that operates a network of self-owned hybrid kitchens, with a technology-driven platform that aims to change how communities order and enjoy food.

Its goal is to offer the best customer experience through its ordering and delivery process. To get there, it needed an efficient online ordering solution customized to its requirements.

What Sauce Capital needed

  • A reliable, fast ordering solution.
  • Online ordering customized to look and feel similar to the one used in the US.
  • Built-in logistics to deliver orders promptly and efficiently.
  • Marketing and special offers to increase sales and customer retention.

How it connects

From the guest's order to the kitchen and the driver.

Guests order from Sauce Capital's brands on the website or in the Chew app. Ordering.co runs the menus, offers, and delivery logistics behind them.

  1. Guests order from

  2. Ordering.co runs

  3. Kitchens and delivery

What they built

The surfaces behind Sauce Capital.

Sauce Capital website

The website introduces Sauce Capital's cloud kitchens, self-owned model, food concepts, and brand incubator, along with its food brands.

  • Cloud kitchens, self-owned locations, food concepts, and a brand incubator.
  • Brand pages with their own food photography.
  • A contact button for inquiries.
Explore Ordering Web
Sauce Capital website with the headline We are what you eat and sections on cloud kitchens, self-owned kitchens, food concepts, and a brand incubator
Sauce Capital website showing two of its food brands: Būwagyū burgers and a fried chicken brand

Chew app

In the Chew app, guests choose delivery or pickup, set their address, and order from Sauce Capital's brands, each with its own menu.

  • Delivery or pickup with a saved delivery address.
  • Brands such as Dig Inn, Egg Bun, and Egg Wraps, each with an estimated time.
  • Menu sections for specials, bundles, and more.
Explore Ordering Apps
Chew app listing the Dig Inn and Egg Bun brands with delivery times, for a delivery address in Abu Dhabi
Egg Bun menu in the Chew app, with Ramadan specials and bundles priced in AED

Results

What changed for Sauce Capital.

  • Launched on time

    The new ordering and delivery solution launched on time, with a more intuitive user experience and more sales from direct ordering channels.

  • Offers that bring guests back

    Marketing and loyalty tools helped create special offers that improved customer retention and increased sales.

  • Prompt delivery

    Built-in logistics delivered orders promptly and efficiently, which helped increase customer satisfaction.

Running several food brands from your own kitchens?

Tell us about your kitchens, brands, and delivery model, and we'll show you how Ordering.co fits.

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