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Customer story · Restaurant group

Direct ordering for Cold Stone and Pinkberry in Nigeria.

EatN'Go, the food service group behind Cold Stone Creamery and Pinkberry in Nigeria, moved its guests to direct web and app ordering, with delivery, campaigns, and offers run on Ordering.co.

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Cold Stone Creamery ordering website with delivery and pickup buttons, an ice cream banner, and a row of promotions
Market
Nigeria
Brands
Cold Stone Creamery · Pinkberry
Orders
21,935
Channels
Web · App

The operating context

A food service group without a direct channel.

EatN'Go is a food service group in Nigeria. It owns Cold Stone Creamery, which has served its ice cream in Nigeria since 2012, and Pinkberry.

Before Ordering.co, EatN'Go had no online ordering of its own, and its direct channels were underused. Marketing and special offers are central to how the group sells, so the new channel had to support campaigns, follow the brand guidelines, and launch quickly.

What EatN'Go needed

  • An online ordering platform on its website and mobile app.
  • Delivery logistics for orders in Nigeria.
  • Tools for targeted campaigns, promotions, and special offers.
  • An interface that follows its brand guidelines.
  • A fast implementation to meet demand for online ordering.

How it connects

From the guest's order to the delivery.

Guests order directly from EatN'Go's websites and app. Ordering.co manages the orders, the delivery logistics, and the campaigns and offers that bring guests back.

  1. Guests order from

  2. Ordering.co runs

  3. Delivery

What they built

Branded channels for each brand.

Brand ordering websites

Each brand has its own ordering website in its own colors and imagery, where guests choose delivery or pickup and browse current promotions.

  • Interface, colors, and brand elements set to EatN'Go's brand guidelines.
  • Delivery and pickup from the first screen.
  • A promotions section for campaigns and special offers.
Explore Ordering Web
Pinkberry ordering website with a cookies and cream banner, delivery and pickup buttons, and a promotions row

EatN'Go mobile app

Guests can also order from EatN'Go's mobile app, which opens with the EatN'Go brand and a direct path to sign in and start an order.

  • The same ordering experience as the websites.
  • Marketing and loyalty tools to bring guests back.
Explore Ordering Apps
Phone showing the EatN'Go app welcome screen with a language selector and a Login now button

Results

What changed for EatN'Go.

  • Launched on time

    The online ordering channel launched within the timeframe EatN'Go needed.

  • More direct sales

    Sales through direct ordering channels increased, and EatN'Go reached new customers.

  • More efficient delivery

    The integrated logistics system made order delivery more efficient and accurate.

  • Campaigns that bring guests back

    EatN'Go ran targeted campaigns and special offers with Ordering.co's marketing and loyalty tools.

  • Better ordering experience

    Customers reported higher satisfaction with the new ordering experience.

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