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Customer story · Restaurant brand

Customizable ice cream, ordered online and delivered.

Cold Stone had no online ordering platform. On Ordering.co it launched a website and customer app in its own brand, with built-in delivery logistics and the tools to run campaigns and special offers.

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Two cups of Cold Stone ice cream topped with peanut butter cups and chocolate fudge
Market
Nigeria
Business type
Ice cream brand
Channels
Website · Customer app
Delivery
Built-in logistics management

The operating context

No online ordering, and ice cream that has to arrive on time.

Cold Stone is an ice cream brand known for its customizable treats. In Nigeria, where EatN'Go operates the brand, it set out to improve its operations with online ordering and integrated logistics.

Marketing and special offers are central to its strategy, so Cold Stone needed a solution it could launch quickly, customize to its brand guidelines, and use to grow its direct ordering channels.

What Cold Stone needed

  • An easy-to-use online ordering platform.
  • Logistics that deliver ice cream orders on time and accurately.
  • Tools to promote special offers and build guest loyalty.
  • An interface customized to Cold Stone's brand guidelines.
  • A fast deployment to meet growing demand for online ordering.
  • More sales through direct ordering channels.

How it connects

From the guest's order to the delivery.

Guests order on the Cold Stone website or app. Ordering.co runs the menu, offers, and loyalty tools, and its built-in logistics take each order through delivery or pickup.

  1. Guests order from

  2. Ordering.co runs

  3. Stores and delivery

What they built

The surfaces behind Cold Stone online ordering.

Ordering website

A website in Cold Stone's colors and branding, where guests browse favorite treats and order them online.

  • Interface, colors, and branding aligned with Cold Stone's guidelines.
  • A menu of signature ice creams, cakes, shakes, and waffles.
Explore Ordering Web
Cold Stone Creamery website with a Favorite Menu of Oreo Overload, strawberry ice cream, Midnight Delight Cake, and other treats

Store search and delivery

Guests choose delivery or pickup and enter their address to find their local store. Built-in logistics management takes each delivery order from the store to the guest.

  • Delivery or pickup at the start of the order.
  • Saved addresses for home, office, and favorites.
  • Deliveries managed in the same platform as orders.
Explore Ordering Delivery
Cold Stone Search your Local Store window with delivery and pickup options, an address field, and a map

Customer app

A fully responsive customer app shows each store's menu, featured items, and offers, including a section for creating your own treat.

  • Featured deals and an offers section.
  • A Create your own category for customized treats.
  • Campaigns, promotions, and special offers from the marketing and loyalty tools.
Explore Ordering Apps
Cold Stone customer app store page with Featured, Offers, and Create your own tabs, an online ordering discount offer, and a Love it Deal

Results

What changed for Cold Stone.

  • Launched on time

    The online ordering solution went live within the desired timeframe, giving Cold Stone an online presence.

  • More direct sales

    Sales through direct ordering channels grew, and the customer base expanded.

  • More efficient delivery

    The integrated logistics system made deliveries more prompt and accurate.

  • Targeted campaigns

    Marketing and loyalty tools let Cold Stone run targeted campaigns and special offers.

  • More satisfied guests

    Guests gave positive feedback on the ordering experience.

Taking your dessert brand's orders online?

Tell us about your menu, delivery model, and promotions, and we'll show you how Ordering.co fits.

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