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Customer story · Restaurant brand

Frozen yogurt, ordered online in its own colors.

Pinkberry is a frozen yogurt brand operated in Nigeria by EatN'Go. Its ordering website, customer app, delivery logistics, and promotions run on Ordering.co.

Talk to Ordering.coAll customer stories
The white Pinkberry logo on a red brand background
Region
Nigeria
Business type
Frozen yogurt brand
Channels
Website · Customer app

The operating context

No online ordering, and orders to deliver.

Pinkberry had no efficient online ordering platform, which limited how it could meet customer demand for convenient ordering. Delivering orders promptly and accurately was also a logistical challenge, and its direct ordering channels were underused.

It needed a solution that could be customized to its brand identity, support marketing and special offers, and be implemented quickly to avoid further delays in growing its online presence.

What Pinkberry needed

  • An online ordering platform.
  • Logistics management for prompt, accurate deliveries.
  • Marketing tools and special offers.
  • Easy customization to match its brand identity and customer experience.
  • A fast implementation.
  • More sales from direct ordering channels.

How it connects

From the guest's order to the delivery.

Guests order on the website or in the app, for delivery or pickup. Ordering.co runs the promotions and loyalty tools, and its built-in logistics system handles delivery.

  1. Guests order from

  2. Ordering.co runs

  3. Stores and delivery

What they built

The channels behind Pinkberry.

Ordering website

Guests choose delivery or pickup, type in their address, and find their local store, on a website tailored to Pinkberry's interface, colors, and branding.

  • Delivery or pickup chosen before ordering.
  • Saved addresses labeled home, office, or favorite.
Explore Ordering Web
Pinkberry website Search your Local Store window with delivery and pickup options, an address field, and a map of Lagos

Promotions and favorite menu

Marketing and loyalty tools let Pinkberry create and manage targeted campaigns, promotions, and special offers.

  • Promotion banners with an Order Now button.
  • Favorite menu items such as yogurt, smoothies, and parfaits.
Explore advanced offers
Pinkberry website home with three promotion banners and a favorite menu of yogurt, smoothies, and parfait

Customer app

A responsive customer app where guests browse the menu by category, from offers and signatures to plain flavors and ice cream cakes.

  • Menu categories with product photos and descriptions.
  • Favorites marked from the menu.
Explore Ordering Apps
Pinkberry customer app showing the Signatures menu category with ice cream cones and their descriptions

Results

What changed for Pinkberry.

  • Launched on schedule

    The new online ordering solution launched within the planned timeframe, so Pinkberry could expand its online presence quickly.

  • More sales from direct channels

    Sales through direct ordering channels increased.

  • Prompt, accurate deliveries

    The integrated logistics management system made order deliveries more efficient.

  • Campaigns that bring guests back

    Marketing and loyalty tools helped Pinkberry run targeted campaigns and special offers that increased engagement and brand loyalty.

  • Happier customers

    The improved ordering experience led to higher customer satisfaction and positive feedback.

Want online ordering that looks like your brand?

Tell us about your stores, menu, and delivery model, and we'll show you how Ordering.co fits.

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