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Customer story · Delivery platform

Favorite local restaurants, delivered through GotChew's own channel.

GotChew, a food ordering and delivery platform in Massachusetts, replaced an outdated ordering system with its own website, customer app, delivery app, and store app on Ordering.co.

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A GotChew courier in an orange hoodie handing a restaurant bag and an orange GotChew delivery bag to a customer at the door
Market
Massachusetts, US
Orders
3,870
Channels
Web · Customer app
Operations apps
Delivery app · Store app

The operating context

An outdated system facing third-party competition.

GotChew runs food ordering and delivery in the United States. Its previous online ordering platform was hard to use, and its logistics could not deliver orders promptly and accurately, which cost customers and revenue.

Third-party delivery platforms were strong competitors, and GotChew had few tools for promotions. It needed a direct channel that followed its brand guidelines and could launch quickly.

What GotChew needed

  • A modern online ordering platform on the web and mobile.
  • Delivery automation for on-time, accurate orders.
  • Marketing and loyalty tools for targeted promotions.
  • An experience that follows its brand guidelines on every channel.
  • Stronger direct channels to rely less on third-party platforms.
  • A fast implementation.

How it connects

From the customer's order to the store and the courier.

Customers order from GotChew's website or app. Stores handle the order in the store app, and couriers deliver it with the delivery app.

  1. Customers order from

  2. Ordering.co runs

  3. Stores and delivery

What they built

A website and three apps under the GotChew brand.

Ordering website

Customers enter a delivery address and browse nearby restaurants, with delivery fees, estimated times, and ratings on every card.

  • Built to GotChew's branding guidelines.
  • Restaurant search and sorting.
  • Promotions and loyalty programs for repeat orders.
Explore Ordering Web
GotChew website home page with the headline Delicious Delivered from your Favorite Restaurants and a delivery address search
GotChew website listing nearby restaurants with photos, delivery fees, times, and ratings

Customer app

The GotChew app offers the same ordering on mobile, from entering an address to choosing a restaurant.

  • Start an order with a delivery address.
  • Restaurant list with delivery fees and ratings.
Explore Ordering Apps
GotChew customer app start screen with food photos and a Start your order address field
GotChew customer app listing restaurants such as Cafe Arpeggio and Ming Sushi with delivery details

Delivery app

The delivery app alerts the team when new orders arrive and sorts them into pending, in progress, completed, and cancelled.

  • New order alerts.
  • Order filters by status, plus map view and messages.
Explore the Driver App
GotChew delivery app orders screen showing a New orders have been received alert for order 3005

Store app

Stores find and manage orders in their own app, searching by order number, date, city, business, delivery type, driver, or payment method.

  • Order search with detailed filters.
  • Separate sign-in for store staff.
Explore Ordering Merchant
GotChew store app order search with filters for date, city, business, delivery type, driver, and payment method

Results

What changed for GotChew.

  • Launched on schedule

    The new online ordering solution launched within the agreed time frame.

  • More direct orders

    Direct orders through the website and mobile app increased.

  • Better delivery times and accuracy

    Delivery automation improved delivery times and order accuracy.

  • Repeat business

    Targeted promotions and loyalty programs brought customers back.

  • Lower commissions

    More direct orders reduced the commissions GotChew paid to third-party delivery platforms, and overall sales and profitability improved.

Competing with third-party delivery apps in your town?

Tell us about your restaurants, delivery team, and current tools, and we'll show you how an Ordering.co direct channel fits.

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