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Customer story · Delivery business

Its own delivery channels in a fast-growing market.

Piki is a food delivery service based in Tanzania. Its ordering website, customer app, driver app, and store app run on Ordering.co.

Talk to Ordering.coAll customer stories
Piki ordering website home with the headline Food & More! Delivered Fast!, a delivery selector, an area search, and a Find business button
Market
Tanzania
Business type
Food delivery service
Apps
Website · Customer · Driver · Store

The operating context

A delivery service competing for direct orders.

Piki's online ordering system, delivery logistics, and marketing all needed work. Without a strong online ordering platform, it was hard to reach more customers and compete with other delivery services, and deliveries that were not optimized arrived late.

The food delivery market in Tanzania was changing quickly. Piki needed a solution that followed its brand guidelines, strengthened its direct ordering channels, reduced its reliance on third-party platforms, and could be implemented fast.

What Piki needed

  • A strong online ordering platform to reach more customers.
  • Optimized delivery logistics to avoid late deliveries.
  • Targeted promotions and loyalty programs.
  • A solution tailored to its brand guidelines.
  • Stronger direct ordering channels and less reliance on third-party platforms.
  • A fast implementation and sales growth.

How it connects

From the customer's order to the store and the driver.

Customers order on the website or in the app. Stores receive orders in the store app, and Piki's drivers deliver them with the driver app.

  1. Customers order from

  2. Ordering.co runs

  3. Stores and delivery

What they built

The apps behind Piki.

Ordering website

Customers enter their area and browse the businesses that deliver to them, from restaurants to drinks, groceries, and services.

  • Businesses filtered by category, with search and sorting.
  • Opening hours, delivery fee, distance, and ratings for each business.
  • Customized to follow Piki's brand guidelines.
Explore marketplaces
Piki website listing businesses near Dar es Salaam with category tabs, delivery fees, distances, and ratings

Customer app

A branded app where customers choose a language and delivery, enter their area or use their location, and find businesses nearby.

  • Language and order type chosen at the start.
  • Featured businesses and promotions in the listing.
Explore Ordering Apps
Piki customer app start screen with language and delivery selectors, an area search, and a Find business button
Piki customer app listing businesses nearby, with category tabs, a promotion banner, and featured stores

Driver app

Piki's drivers sign in to their own branded app to handle deliveries, supported by delivery automation tools.

  • A Piki Driver app for the delivery team.
  • Delivery automation for timely, efficient deliveries.
Explore the Driver App
Piki Driver app sign-in screen with email and password fields

Store app

Businesses on Piki sign in to a branded store app to work with their orders.

  • A Piki Business app for stores.
Explore Ordering Merchant
Piki Business store app sign-in screen with email and password fields

Results

What changed for Piki.

  • Launched on schedule

    Piki launched the new online ordering solution within the planned timeframe.

  • More direct orders

    Direct orders through the website and app increased, which reduced Piki's reliance on third-party platforms.

  • Faster, more reliable deliveries

    Streamlined delivery logistics improved delivery times and customer satisfaction and built a reputation for timely, accurate deliveries.

  • Customers attracted and retained

    Marketing and loyalty tools helped Piki attract new customers and keep existing ones with targeted promotions and loyalty rewards.

  • Cost savings

    Higher sales and more efficient operations contributed to cost savings and better overall efficiency.

Running a delivery service with its own apps?

Tell us about your market, businesses, and drivers, and we'll show you how Ordering.co fits.

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